Media agency DAC has been awarded Search Engine Land\u2019s \u201cBest Local Search Marketing Initiative \u2013 PPC\u201d, recognizing their successful \u201cAnti-inflation Recipe\u201d campaign executed in partnership with The Fresh Market, a premier fresh-focused specialty food retailer with 161 locations across 22 states.<\/p>\n
Faced with downward trending foot traffic due to post-pandemic consumer behavior shifts and record inflation in the food industry, The Fresh Market partnered with DAC to develop a strategy to effectively overcome these hurdles.<\/p>\n
DAC\u2019s hyper-targeted strategy centered on increasing investment in localized PPC (pay per click), utilizing Google Local Campaigns to engage new and lapsed consumers actively searching for relevant terms. Budgets were tailored for each store based on factors like size, demand, and market competition.<\/p>\n
The data-driven execution resulted in a significant year-over-year lift in traffic and sizable return on ad spend. The Fresh Market was the only competitor with positive traffic gains during the campaign period according to Placer.ai data.<\/p>\n
“We are thrilled to have our innovative collaboration with the great team at DAC recognized by Search Engine Land,\u201d said Kevin Miller, CMO of The Fresh Market. \u201cThis award is a testament to the power of optimizing hyperlocal PPC to connect brands with high-intent customers. The success of this campaign showcases how the synergy of creativity and data-driven strategies can drive real business impact, even in challenging economic conditions,\u201d said Mike Corak, Managing Director, Central and Southern Regions at DAC.<\/p>\n