{"id":147271,"date":"2023-11-07T19:32:52","date_gmt":"2023-11-08T00:32:52","guid":{"rendered":"https:\/\/www.dacgroup.com\/about-us\/press-and-awards\/search-engine-land-awards-2023-winner-best-local-search-marketing-initiative-ppc-2\/"},"modified":"2025-08-25T14:27:50","modified_gmt":"2025-08-25T19:27:50","slug":"search-engine-land-awards-2023-winner-best-local-search-marketing-initiative-ppc-2","status":"publish","type":"awards","link":"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/search-engine-land-awards-2023-winner-best-local-search-marketing-initiative-ppc-2\/","title":{"rendered":"Search Engine Land Awards 2023 Winner: Best Local Search Marketing Initiative \u2013 PPC"},"content":{"rendered":"<p>Addressing the many challenges brought by the COVID-19 pandemic as well as the economic recession and inflation that followed, DAC leveraged its unrivaled expertise in local to not only retain but grow The Fresh Market\u2019s customer base. Our campaign&#8217;s exceptional performance has now been recognized at the <strong>Search Engine Land 2023 Awards<\/strong>, scooping the prize for <strong>Best Local Search Marketing Initiative &#8211; PPC<\/strong>.<\/p>\n<p>Want to know how we did it? Rewind to the POSSIBLE marketing conference from April 2023, when DAC\u2019s very own Nasser Sahlool and Mike Corak took the stage with Kevin Miller, CMO of The Fresh Market, to explain how our digital marketing strategy started strongly and only got better from there:<\/p>\n<p><iframe loading=\"lazy\" title=\"POSSIBLE Conference: DAC and The Fresh Market present The Marketer and Scientist\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NcA4wbX0NHw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"content-type":""},"awards-service-type":[3075],"class_list":["post-147271","awards","type-awards","status-publish","hentry","awards-service-type-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Engine Land Awards 2023 Winner: Best Local Search Marketing Initiative - PPC | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/search-engine-land-awards-2023-winner-best-local-search-marketing-initiative-ppc-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Land Awards 2023 Winner: Best Local Search Marketing Initiative - PPC | DAC\" \/>\n<meta property=\"og:description\" content=\"Addressing the many challenges brought by the COVID-19 pandemic as well as the economic recession and inflation that followed, DAC leveraged its unrivaled expertise in local to not only retain but grow The Fresh Market\u2019s customer base. Our campaign&#8217;s exceptional performance has now been recognized at the Search Engine Land 2023 Awards, scooping the prize [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/search-engine-land-awards-2023-winner-best-local-search-marketing-initiative-ppc-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T19:27:50+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/search-engine-land-awards-2023-winner-best-local-search-marketing-initiative-ppc-2\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/search-engine-land-awards-2023-winner-best-local-search-marketing-initiative-ppc-2\/\",\"name\":\"Search Engine Land Awards 2023 Winner: Best Local Search Marketing Initiative - PPC | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\"},\"datePublished\":\"2023-11-08T00:32:52+00:00\",\"dateModified\":\"2025-08-25T19:27:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/search-engine-land-awards-2023-winner-best-local-search-marketing-initiative-ppc-2\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/search-engine-land-awards-2023-winner-best-local-search-marketing-initiative-ppc-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/search-engine-land-awards-2023-winner-best-local-search-marketing-initiative-ppc-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Search Engine Land Awards 2023 Winner: Best Local Search Marketing Initiative \u2013 PPC\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-ca\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search Engine Land Awards 2023 Winner: Best Local Search Marketing Initiative - PPC | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-ca\/about-us\/press-and-awards\/search-engine-land-awards-2023-winner-best-local-search-marketing-initiative-ppc-2\/","og_locale":"en_US","og_type":"article","og_title":"Search Engine Land Awards 2023 Winner: Best Local Search Marketing Initiative - PPC | DAC","og_description":"Addressing the many challenges brought by the COVID-19 pandemic as well as the economic recession and inflation that followed, DAC leveraged its unrivaled expertise in local to not only retain but grow The Fresh Market\u2019s customer base. 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