--- title: "Iris" date: 2026-08-20 published: 2024-08-21 author: "aguzman" featured_image: "https://www.dacgroup.com/wp-content/uploads/2024/06/location-optimization.jpg" lang: en-ca translations: en: "https://www.dacgroup.com/tech-platforms/iris.md" fr-ca: "https://www.dacgroup.com/fr-ca/plateformes-technologiques/iris.md" de: "https://www.dacgroup.com/de/technologieplattformen/iris.md" en-gb: "https://www.dacgroup.com/en-gb/tech-platforms/iris.md" fr: "https://www.dacgroup.com/fr/plateformes-technologiques/iris.md" es: "https://www.dacgroup.com/es/plataformas-tecnologicas/iris.md" --- # Iris [DAC](https://www.dacgroup.com/en-ca/) # ![IRIS](https://www.dacgroup.com/wp-content/uploads/2024/08/Iris-Logo-rgb-reverse-1.svg) From insight to action, IRIS combines rich data, integrated AI, and human expertise to bring clarity to modern marketing—empowering brands to execute at scale and achieve better business outcomes. [LET’S TALK IRIS ](https://www.dacgroup.com/en-ca/contact/) [DAC](https://www.dacgroup.com/en-ca/) # ![IRIS](https://www.dacgroup.com/wp-content/uploads/2024/08/Iris-Logo-rgb-reverse-1.svg) From insight to action, IRIS combines rich data, integrated AI, and human expertise to bring clarity to modern marketing—empowering brands to execute at scale and achieve better business outcomes. [LET’S TALK IRIS ](https://www.dacgroup.com/en-ca/contact/) ## Built on innovation. **Proven in practice.** ![AI partners](https://www.dacgroup.com/wp-content/uploads/2024/08/aipartners.jpeg) ### AI partners We harness leading AI models to deliver deeper insights, automate workflows, and support faster, smarter marketing decisions. ![Enterprise-grade data](https://www.dacgroup.com/wp-content/uploads/2024/08/snowflake.jpeg) ### Enterprise-grade data Built on Snowflake to unify first-party, third-party, and marketing data into a secure, scalable foundation for connected intelligence. ![Data security](https://www.dacgroup.com/wp-content/uploads/2024/08/azure.jpeg) ### Data security Hosted on Microsoft Azure to provide enterprise-grade security, reliability, and scalability that protect data and power performance. ## Designed to accelerate better outcomes Marketing teams don’t need more data. They need more clarity. That’s where IRIS comes in, helping brands uncover opportunities and move forward in a rapidly changing environment. Built on an AI-native data foundation and powered by intelligent agent orchestration, IRIS equips marketers to connect the dots across channels, audiences, and media campaigns—creating a continuous cycle of insight, action, and optimization. [LET’S TALK IRIS ](/en-ca/contact/) ### ![IRIS Media section - 1]() IRIS Media Every campaign generates more data than ever before. IRIS Media transforms that complexity into clarity, helping our experts uncover meaningful opportunities and capitalize on them faster to drive stronger business outcomes. [Explore IRIS Media ](/en-ca/tech-platforms/iris/media/) ### ![IRIS Pulse section - 2]() IRIS Pulse See what’s changing before it impacts performance. IRIS Pulse continuously monitors data to surface emerging opportunities, identify underperforming elements, and deliver rapid feedback to optimize campaigns in real time. [Explore IRIS Pulse ](/en-ca/tech-platforms/iris/pulse/) ### ![IRIS Labs section - 3]() IRIS Labs Every organization measures success differently. IRIS Labs brings together disparate data sources to create bespoke dashboards and reporting experiences, helping our experts test ideas, validate opportunities, and continuously improve performance. [Explore IRIS Labs ](/en-ca/tech-platforms/iris/labs/) ### ![TotalSERP section - 4]() TotalSERP Search is changing fast. IRIS Search helps brands understand how they’re discovered across search engines and AI-powered experiences, uncovering new opportunities to strengthen visibility and stay ahead of evolving consumer behavior. [Explore TotalSERP ](/en-ca/tech-platforms/totalserp/) ![](https://www.dacgroup.com/wp-content/uploads/2024/08/iris-banner.jpeg) ## Truly connected intelligence Powered by a secure, scalable foundation and enhanced by embedded AI, IRIS brings together first-party, third-party, and marketing data in a single environment. Connecting these signals across channels, audiences, and locations reveals deeper insights and untapped opportunities—transforming dead-ends into decisive action and a significant strategic edge. ## The DAC difference Technology is only as valuable as the expertise behind it. That’s why IRIS combines embedded AI with the experience of DAC’s specialists, helping brands turn insights into action and strategy into measurable business outcomes. ### COMPLEMENTARY OFFERINGS ### [Audience Insights](https://www.dacgroup.com/en-ca/services/strategy/strategic-audience-market-insight/) ### [Data Integration](https://www.dacgroup.com/en-ca/services/development/data-integration/) ### [Business Intelligence](https://www.dacgroup.com/en-ca/services/analytics/business-intelligence/) [SEE ALL SERVICES ](/en-ca/services/) ![Control Button](/wp-content/themes/dac/img/icons/stop-black.svg)## Amplify your reach with media-forward campaigns. Engage your audiences with local-forward strategies. Make data-forward decisions for measurable results. Drive outcomes with a performance-forward mindset. Get ahead with AI-forward innovations. Elevate your appeal with brand-forward solutions. [Let’s move forward ](/en-ca/contact/)