---
title: "Decreasing conversion costs via geo‑targeted PPC"
date: 2025-08-04
published: 2018-08-03
author: "mbonilla"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/07/img-CaseStudy-Hero-Desktop-Econofitness-1.jpg"
lang: en-ca
translations:
  en: "https://www.dacgroup.com/our-work/case-studies/econofitness.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/notre-travail/etudes-de-cas/econofitness.md"
  de: "https://www.dacgroup.com/de/unsere-arbeit/fallstudien/econofitness.md"
  en-gb: "https://www.dacgroup.com/en-gb/our-work/case-studies/econofitness.md"
  fr: "https://www.dacgroup.com/fr/notre-travail/etudes-de-cas/econofitness.md"
---

# Decreasing conversion costs via geo‑targeted PPC

![Éconofitness](https://www.dacgroup.com/wp-content/uploads/2025/07/img-CaseStudy-Thumbail-Econofitness-1-1.jpg)

The impact

Working in close partnership, we were able to better understand the strengths Éconofitness already had—and reveal priceless new insights into their market. This digital transformation has driven tangible, measurable growth, and helped prepare the brand for a bright future in online lead generation.

56%

reduction in cost-per-click

63%

reduction in in cost-per-conversion

84%

growth in new memberships via SEM

#### Challenges

Éconofitness was facing a problem almost every modern business comes up against: growing online conversions. But there were extra factors to consider for Quebec’s leading low-cost gym. Éconofitness employees were having to spend a lot of time on new member enrolments—which meant less time to maintain gym locations and provide exceptional service for existing members. As such, membership automation became a top priority.

#### The solution

Studies show that distance and localization is a major factor in the selection of a gym. On average, a user will only go to a gym if it is no more than 10-15 minutes away. With that in mind, we decided to geo-map Éconofitness SEM campaigns for the first time.

![Rendered image of Econofitness landing pages](https://www.dacgroup.com/wpe-content/uploads/2018/08/img-CaseStudy-Desktop-Econofitness-FR1.jpg)

![Rendered image of Econofitness display ads](https://www.dacgroup.com/wpe-content/uploads/2018/07/img-CaseStudy-Desktop-Econofitness-EN2.jpg)