---
title: "Enterprise-to-Local Digital Marketing Playbook"
date: 2025-05-29
published: 2018-08-28
author: "aguzman"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/05/Featured-White-paper-Enterprise-to-Local.jpg"
lang: en-ca
translations:
  en: "https://www.dacgroup.com/insights/white-papers/enterprise-to-local-digital-marketing-playbook.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/livres-blancs/manuel-de-marketing-numerique-enterprise-to-local.md"
  de: "https://www.dacgroup.com/de/einblicke/whitepaper/enterprise-to-local-digital-marketing-handbuch.md"
  en-gb: "https://www.dacgroup.com/en-gb/insights/white-papers/enterprise-to-local-digital-marketing-playbook.md"
  fr: "https://www.dacgroup.com/fr/perspectives/livres-blancs/manuel-de-marketing-de-lentreprise-au-reseau-numerique-local.md"
  es: "https://www.dacgroup.com/es/descubre/informes-tecnicos/libro-de-estrategias-de-marketing-digital-de-la-empresa-al-ambito-local.md"
---

# Enterprise-to-Local Digital Marketing Playbook

[DAC](https://www.dacgroup.com/en-ca/)

WHITE PAPER #

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## What you’ll learn

- ![](https://www.dacgroup.com/wp-content/uploads/2017/05/Frame-60-1.svg)

### Learning #1

To a consumer, quickly finding accurate information about a local store or completing a purchase journey in a store, even if they began it online, is the new expectation. They also expect that whether their experience happens in-store or online, it will be personalized.

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## How are successful brands connecting with customers on a range of different media from enterprise to local?

This white paper explores why Enterprise-to-Local is the new foundational marketing strategy that will allow marketers to deliver better, more valuable experiences for their customers regardless of how, when, or where those marketing experiences take place.