--- title: "Webinar: How Marketing Leaders Must Train Their Teams (and Themselves) to Harness AI" date: 2025-04-02 published: 2024-05-14 author: "bibitha mathai" featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/04/Webinar_-How-Marketing-Leaders-Must-Train-Their-Teams-and-Themselves-to-Harness-AI.png" lang: en-ca translations: en: "https://www.dacgroup.com/insights/webinars/webinar-how-marketing-leaders-must-train-their-teams-and-themselves-to-harness-ai.md" fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/webinaires/webinar-how-marketing-leaders-must-train-their-teams-and-themselves-to-harness-ai.md" de: "https://www.dacgroup.com/de/einblicke/webinare/webinar-zum-thema-so-muessen-marketing-fuehrungskraefte-ihre-teams-und-sich-selbst-fuer-die-verwendung-von-ki-weiterbilden.md" en-gb: "https://www.dacgroup.com/en-gb/insights/webinars/webinar-how-marketing-leaders-must-train-their-teams-and-themselves-to-harness-ai.md" --- # Webinar: How Marketing Leaders Must Train Their Teams (and Themselves) to Harness AI [DAC](https://www.dacgroup.com/en-ca/) EVENTS # Share this ![hero image](https://www.dacgroup.com/wp-content/themes/dac/img/hub-background.jpg) Share this ## Webinar details In the daily-evolving landscape of digital marketing, the transformative power of AI cannot be understated. Yet rapid innovation brings the daunting challenge of staying ahead. Our last webinar is a special live session in collaboration with marketing and customer experience author and advisor Jay Baer and Trust Insights’ Co-Founder and Chief Data Scientist Christopher Penn, to arm marketing leaders with the knowledge and tools to not only embrace AI themselves but to also lead their teams towards AI mastery. Very soon, marketing success will inextricably be linked to the ability to leverage AI to amplify efficiency, enhance quality, and navigate the complex ethical landscape of digital engagement. This session will put you on the path to doing just that. Here’s what you’ll learn from this webinar: - Strategic Self-Improvement: Key strategies for marketing leaders to educate themselves about AI-driven transformation. - Empowering Teams: Practical ways to train your team on utilizing AI for time-saving and quality enhancement. - Ethical AI Navigation: Understanding the ethical considerations of AI in marketing and how to address them. If you missed the live session, don’t worry! You now have the opportunity to watch the video on demand. Demystify AI in marketing and equip yourself and your team with the knowledge needed to outperform competitors and thrive in the face of the AI onslaught. [![](https://www.dacgroup.com/wpe-content/uploads/2024/05/Webinar_How-Marketing-Leaders-Must-Train-Their-Teams-and-Themselves-to-Harness-AI-300x169.png)](https://us02web.zoom.us/rec/component-page?hasValidToken=false&clusterId=us02&action=play&filePlayId=gjE0QH9hl3_qyTa9Pvqt4ESL-NXWN5cwYNUXXWmVCcyNaM2F2huTPbC2xubZtar2x24w3Uo4oJUOMTLy.wVpfGeEAK7cFDP7H&componentName=recording-register&meetingId=XBqnhjRPrAGHak1wTpTCUpqdNmllUvW3vVhwsVv6oDeu_I2BMcen6quEVPmszVB0.WGI21C2jaMw5I4dr&originRequestUrl=https%3A%2F%2Fus02web.zoom.us%2Frec%2Fplay%2FNkH2x3P8SUz4PmrvGr4VSILNKXPMJLvDG5F3bzuhg8hdlhmG-cD7Nz7BLtrVawGzgAlG2BySpMi9zHF9.cHDjGFAh0UzR9VVc%3Fpwd%3DAqUsnHrnwShx98oYKSGf2ZLZHoijuCb9) ## Explore more DAC webinars Webinar ![Webinar- Don't go chasing AI yet](https://www.dacgroup.com/wp-content/uploads/2026/03/SEJ-Webinar-875x438-Blog1.jpg) watch on-demand [Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search](https://www.dacgroup.com/en-ca/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/) Webinar ![Fix you rKPI ](https://www.dacgroup.com/wp-content/uploads/2026/06/Fix-Your-Blind-Spots-660x625-Blog1.jpg) watch on-demand [Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance](https://www.dacgroup.com/en-ca/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/) Webinar ![SEO for AI search webinar](https://www.dacgroup.com/wp-content/uploads/2026/01/JanuarySEOWebinar-CategoryCard1-1.jpg) watch on-demand [SEO success looks different now: How to adapt your SEO strategy for AI-driven search](https://www.dacgroup.com/en-ca/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/) Thursday, Jan 29 [ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/) ## Awards and accolades ![award](https://www.dacgroup.com/wp-content/themes/dac/img/sa-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/esa-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/omma-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/sel-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/bcny-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/gaa-logo-award.png)