---
title: "Webinar: Generative AI, turn fear and uncertainty into a strategic plan for transformational value"
date: 2025-04-02
published: 2023-11-01
author: "bibitha mathai"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/04/Webinar_-Generative-AI-turn-fear-and-uncertainty-into-a-strategic-plan-for-transformational-value.png"
lang: en-ca
---

# Webinar: Generative AI, turn fear and uncertainty into a strategic plan for transformational value

[DAC](https://www.dacgroup.com/en-ca/)

EVENTS #

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## Webinar details

The marketing landscape in 2023 is complex, challenging, and charged with unparalleled potential. We invite you to watch our latest webinar that delves into the pivotal role of Generative AI in reshaping how brands communicate and connect.
Drawing from an in-depth Forrester study commissioned by DAC, we present insights and strategies poised to shape the future landscape of marketing.

## Key Discussion Points

- Understand how AI reshapes marketing strategies today, and how will it redefine them in the years to come.
- Gain insights into the current practices and future aspirations of your industry peers in terms of AI utilization.
- Understand best practices for adopting Artificial Intelligence in your marketing strategies.

If you’re looking to stay ahead of the curve, to understand both the potential and the pitfalls of Generative AI, and to learn how to optimize your marketing strategies for the future, this webinar is for you.

## Your experts

- Guest speaker Nikhil Lai, Senior Analyst, Forrester
- Nasser Sahlool, SVP of Client Strategy, DAC
- Jenna Watson, SVP of Media, DAC

<a class="btn blog-contact-btn">GET IN TOUCH</a>

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## Awards and accolades

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