---
title: "Physical, Digital, National, Local: How to Thrive in an Omnichannel Future"
date: 2025-04-02
published: 2021-04-09
author: "bibitha mathai"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/04/Physical-Digital-National-Local_-How-to-Thrive-in-an-Omnichannel-Future.png"
lang: en-ca
translations:
  en: "https://www.dacgroup.com/insights/webinars/physical-digital-national-local-how-to-thrive-in-an-omnichannel-future.md"
  de: "https://www.dacgroup.com/de/einblicke/webinare/physisch-digital-national-lokal-wie-man-in-einer-omnichannel-zukunft-erfolg-hat.md"
  en-gb: "https://www.dacgroup.com/en-gb/insights/webinars/physical-digital-national-local-how-to-thrive-in-an-omnichannel-future.md"
---

# Physical, Digital, National, Local: How to Thrive in an Omnichannel Future

[DAC](https://www.dacgroup.com/en-ca/)

EVENTS #

Share this

![hero image](https://www.dacgroup.com/wp-content/themes/dac/img/hub-background.jpg) Share this

## Webinar details

Did you know that 85% of B2C organizations lack a seamless omnichannel strategy? Surprising, isn’t it? In 2021, shouldn’t all brands understand the nuances of omnichannel—and apply that knowledge to their real-world strategies? With recent changes in data privacy, it’s no longer when but *how* to address these gaps.

In April 2021, DAC’s Nasser Sahlool was joined by Hall of Fame keynote speaker **Jay Baer** and Forrester’s Senior Analyst **Collin Colburn** for a whirlwind 60-minute tour through omnichannel. The trio investigated why even the most capable brands are still struggling with omnichannel, revealing steps your organization can take to create seamless experiences for your customers. Watch now—and download our [exclusive omnichannel study](https://info.dacgroup.com/dac-forrester-omnichannel-report-2021)!

## Explore more DAC webinars

Webinar

![Webinar- Don't go chasing AI yet](https://www.dacgroup.com/wp-content/uploads/2026/03/SEJ-Webinar-875x438-Blog1.jpg)

watch on-demand [Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search](https://www.dacgroup.com/en-ca/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/)      Wednesday, March 25

[ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/)

Webinar

![Fix you rKPI ](https://www.dacgroup.com/wp-content/uploads/2026/06/Fix-Your-Blind-Spots-660x625-Blog1.jpg)

watch on-demand [Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance](https://www.dacgroup.com/en-ca/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/)      Wednesday, March 25

[ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/)

Webinar

![SEO for AI search webinar](https://www.dacgroup.com/wp-content/uploads/2026/01/JanuarySEOWebinar-CategoryCard1-1.jpg)

watch on-demand [SEO success looks different now: How to adapt your SEO strategy for AI-driven search](https://www.dacgroup.com/en-ca/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/)      Thursday, Jan 29

[ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/)

## Awards and accolades

![award](https://www.dacgroup.com/wp-content/themes/dac/img/sa-logo-award.png)

![award](https://www.dacgroup.com/wp-content/themes/dac/img/esa-logo-award.png)

![award](https://www.dacgroup.com/wp-content/themes/dac/img/omma-logo-award.png)

![award](https://www.dacgroup.com/wp-content/themes/dac/img/sel-logo-award.png)

![award](https://www.dacgroup.com/wp-content/themes/dac/img/bcny-logo-award.png)

![award](https://www.dacgroup.com/wp-content/themes/dac/img/gaa-logo-award.png)