--- title: "How Agencies Are Navigating Today’s Complex TV Ad Landscape" date: 2025-08-06 published: 2025-07-14 author: "tgarcia" featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/07/TatariWebinar-WebsiteImage2.png" lang: en-ca translations: en: "https://www.dacgroup.com/insights/webinars/navigatingthecomplextvlandscape.md" fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/webinaires/navigatingthecomplextvlandscape.md" --- # How Agencies Are Navigating Today’s Complex TV Ad Landscape [DAC](https://www.dacgroup.com/en-ca/) EVENTS # Share this ![hero image](https://www.dacgroup.com/wp-content/themes/dac/img/hub-background.jpg) Share this ## Webinar details TV remains one of the most powerful advertising channels, but the rules of engagement have changed. With the rise of AVOD, FAST, SVOD, and PayTV, agencies and their clients face a maze of platforms, buying paths, and measurement challenges. This webinar is your guide to cutting through the complexity. Join DAC’s VP of Media, Felicia Delvecchio, and Tatari’s Head of Agency Partnerships, Mike Fogarty, as they unpack the latest TV viewership trends and decode what they really mean for modern media buying. They’ll tackle the direct vs. programmatic debate head-on, spotlight TV’s power to drive results across screens, and lay out a framework you can use to sharpen your TV ad strategy no matter your client’s goals or budget. If you want to keep your agency at the forefront of TV’s evolution and turn the complexity into clarity, this is the webinar you don’t want to miss. Secure your spot now. Let’s cut through complexity together to make TV advertising simple. The webinar will be moderated by Alan Wolk, Lead Analyst and Co-Founder at TVREV. ### FILL OUT THE FORM TO WATCH THE WEBINAR ## Get to know the experts ![Felicia DelVecchio](https://www.dacgroup.com/wp-content/uploads/2024/08/fdelvecchio.jpg) Speaker, DAC Felicia DelVecchio Vice President Digital Media ![Alan Wolk](https://www.dacgroup.com/wp-content/uploads/2025/07/N6IM3MJvRG-0iuZfKGs0Pg.jpeg) Moderator, TVREV Alan Wolk Lead Analyst and Co-Founder A veteran media analyst, former agency executive, and author of “Over The Top. How The Internet Is (Slowly But Surely) Changing The Television Industry” is Co-Founder and Lead Analyst at TVREV where he helps networks, streamers, agencies, brands and ad tech companies navigate the rapidly shifting media landscape. A widely published columnist, speaker and industry thinker, Wolk has built a following of 300K industry professionals on LinkedIn by speaking plainly and intelligently about TV and the media business. He is also the guy who came up with the term “FAST.” ![Mike Fogarty](https://www.dacgroup.com/wp-content/uploads/2025/07/6xEVg28GTnKcZ9jW1T7XLQ.jpg) Speaker, Tatari Mike Fogarty Mike Fogarty Head of Agency Partnerships at Tatari Mike spent his 17-year career in ad tech, holding strategic and client development roles at Google, Roku, and The Trade Desk. Known for his passion and authenticity, he has provided thought leadership and growth collaboration across Independent agencies, holding companies, and several Fortune 500 brands. Mike lives in Chicago with his wife, three children, and their French bulldog. ## Explore more DAC webinars Webinar ![Webinar- Don't go chasing AI yet](https://www.dacgroup.com/wp-content/uploads/2026/03/SEJ-Webinar-875x438-Blog1.jpg) watch on-demand [Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search](https://www.dacgroup.com/en-ca/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/) Webinar ![Fix you rKPI ](https://www.dacgroup.com/wp-content/uploads/2026/06/Fix-Your-Blind-Spots-660x625-Blog1.jpg) watch on-demand [Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance](https://www.dacgroup.com/en-ca/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/) Webinar ![SEO for AI search webinar](https://www.dacgroup.com/wp-content/uploads/2026/01/JanuarySEOWebinar-CategoryCard1-1.jpg) watch on-demand [SEO success looks different now: How to adapt your SEO strategy for AI-driven search](https://www.dacgroup.com/en-ca/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/) Thursday, Jan 29 [ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/) ## Awards and accolades ![award](https://www.dacgroup.com/wp-content/themes/dac/img/sa-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/esa-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/omma-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/sel-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/bcny-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/gaa-logo-award.png)