--- title: "Marketing Isn’t One-Size-Fits-All" date: 2025-12-11 published: 2025-05-22 author: "banand" featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/05/Untitled-design-1-1.jpg" lang: en-ca translations: en: "https://www.dacgroup.com/insights/webinars/marketing-isnt-one-size-fits-all-on-demand-webinar.md" fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/webinaires/marketing-isnt-one-size-fits-all-on-demand-webinar.md" --- # Marketing Isn’t One-Size-Fits-All [DAC](https://www.dacgroup.com/en-ca/) EVENTS # [REGISTER NOW ](https://www.dacgroup.com/en-ca/contact/) Share this ![hero image](https://www.dacgroup.com/wp-content/themes/dac/img/hub-background.jpg) Share this ## Webinar details Marketers love to talk about full-funnel strategy, but most campaign strategies are built on outdated assumptions, generic messaging, one-size-fits-all creative, and broad-reach media plans that overlook one of the biggest drivers of performance: *Where* your customers actually are. In this fast-paced, myth-busting session, DAC, an international full-funnel media agency, joins Marketing Brew to expose the biggest misconceptions holding marketers back from unlocking true full-funnel impact. We’ll also explore the marketing components that could be foundational for relevance with your target audiences. ### FILL OUT THE FORM TO WATCH THE WEBINAR ## Get to know the experts ![Nasser Sahlool](https://www.dacgroup.com/wp-content/uploads/2024/08/nsahlool.jpg) Speaker Nasser Sahlool SVP, Client Strategy, DAC VP Strategy, Proove ![Jenna Watson](https://www.dacgroup.com/wp-content/uploads/2024/08/jwatson.png) Speaker Jenna Watson Senior Vice President, Digital Media ## Explore more DAC webinars Webinar ![Webinar- Don't go chasing AI yet](https://www.dacgroup.com/wp-content/uploads/2026/03/SEJ-Webinar-875x438-Blog1.jpg) watch on-demand [Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search](https://www.dacgroup.com/en-ca/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/) Webinar ![Fix you rKPI ](https://www.dacgroup.com/wp-content/uploads/2026/06/Fix-Your-Blind-Spots-660x625-Blog1.jpg) watch on-demand [Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance](https://www.dacgroup.com/en-ca/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/) Webinar ![SEO for AI search webinar](https://www.dacgroup.com/wp-content/uploads/2026/01/JanuarySEOWebinar-CategoryCard1-1.jpg) watch on-demand [SEO success looks different now: How to adapt your SEO strategy for AI-driven search](https://www.dacgroup.com/en-ca/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/) Thursday, Jan 29 [ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/) ## Awards and accolades ![award](https://www.dacgroup.com/wp-content/themes/dac/img/sa-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/esa-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/omma-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/sel-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/bcny-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/gaa-logo-award.png) ## Explore more DAC webinars Webinar ![Webinar- Don't go chasing AI yet](https://www.dacgroup.com/wp-content/uploads/2026/03/SEJ-Webinar-875x438-Blog1.jpg) watch on-demand [Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search](https://www.dacgroup.com/en-ca/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/) Webinar ![Fix you rKPI ](https://www.dacgroup.com/wp-content/uploads/2026/06/Fix-Your-Blind-Spots-660x625-Blog1.jpg) watch on-demand [Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance](https://www.dacgroup.com/en-ca/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/) Webinar ![SEO for AI search webinar](https://www.dacgroup.com/wp-content/uploads/2026/01/JanuarySEOWebinar-CategoryCard1-1.jpg) watch on-demand [SEO success looks different now: How to adapt your SEO strategy for AI-driven search](https://www.dacgroup.com/en-ca/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/) Thursday, Jan 29 [ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/) ## Awards and accolades ![award](https://www.dacgroup.com/wp-content/themes/dac/img/sa-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/esa-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/omma-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/sel-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/bcny-logo-award.png) ![award](https://www.dacgroup.com/wp-content/themes/dac/img/gaa-logo-award.png) #### ## Learn more about DAC DAC is your forward-thinking media agency delivering innovative solutions with flawless execution. With curiosity and expertise, we’re connecting businesses to customers, and building strong relationships along the way. Partner with us to see the difference. ### [Our Services](https://www.dacgroup.com/en-ca/services/) ### [Our Tech](https://www.dacgroup.com/en-ca/tech-platforms/) ### [About Us](https://www.dacgroup.com/en-ca/about-us/) ### [Our Insights](https://www.dacgroup.com/en-ca/discover/) ## Discover more DAC Insights [Explore all insights](https://www.dacgroup.com/en-ca/discover/) [Blog](https://www.dacgroup.com/en-ca/insights/blog/) [White Papers](https://www.dacgroup.com/en-ca/insights/white-papers/) [Deep Dive Series](https://www.dacgroup.com/en-ca/insights/series/) [Explore all insights](https://www.dacgroup.com/en-ca/discover/) #### ## Learn more about DAC DAC is your forward-thinking media agency delivering innovative solutions with flawless execution. With curiosity and expertise, we’re connecting businesses to customers, and building strong relationships along the way. Partner with us to see the difference. ### [Our Services](https://www.dacgroup.com/en-ca/services/) ### [Our Tech](https://www.dacgroup.com/en-ca/tech-platforms/) ### [About Us](https://www.dacgroup.com/en-ca/about-us/) ### [Our Insights](https://www.dacgroup.com/en-ca/discover/) ## Discover more DAC Insights [Explore all insights](https://www.dacgroup.com/en-ca/discover/) [Blog](https://www.dacgroup.com/en-ca/insights/blog/) [White Papers](https://www.dacgroup.com/en-ca/insights/white-papers/) [Deep Dive Series](https://www.dacgroup.com/en-ca/insights/series/) [Explore all insights](https://www.dacgroup.com/en-ca/discover/)