--- title: "Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search" date: 2026-05-05 published: 2026-04-01 author: "aguzman" featured_image: "https://www.dacgroup.com/wp-content/uploads/2026/03/SEJ-Webinar-875x438-Blog1.jpg" lang: en-ca translations: en: "https://www.dacgroup.com/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search.md" fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/webinaires/ne-courez-pas-aveuglement-apres-lia-un-cadre-pour-etablir-vos-priorites-entre-le-seo-et-la-recherche-par-ia.md" de: "https://www.dacgroup.com/de/einblicke/webinare/verfolgen-sie-noch-nicht-gleich-die-ki-ein-rahmenkonzept-zur-priorisierung-von-seo-gegenueber-der-ki-suche.md" en-gb: "https://www.dacgroup.com/en-gb/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritising-seo-vs-ai-search.md" fr: "https://www.dacgroup.com/fr/perspectives/webinaires/ne-courez-pas-aveuglement-apres-lia-un-cadre-pour-etablir-vos-priorites-entre-le-seo-et-la-recherche-par-ia.md" es: "https://www.dacgroup.com/es/descubre/webinars/antes-de-invertir-en-ia-revisa-si-tu-seo-esta-listo.md" --- # Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search [DAC](https://www.dacgroup.com/en-ca/) EVENTS # Share this ![hero image](https://www.dacgroup.com/wp-content/themes/dac/img/hub-background.jpg) Share this ## Webinar details Everyone’s scrambling to “optimize for AI.” But what should actually take priority for *your* brand, classic SEO, AI search optimization, or the right mix of both? In this session, **Alex Hernandez (Associate Director, SEO)** and **Orli Millstein (Director, Content Strategy)** share a practical decision framework to help you prioritize based on your **business model, product complexity, and customer journey,** so you can invest with confidence instead of chasing trends. **You’ll learn:** - The diagnostic questions to ask before investing in AI visibility - The signals that influence AI-generated answers (and how to spot gaps faster) - A content readiness audit model to assess whether your site and messaging can support AI visibility ### FILL OUT THE FORM TO WATCH THE WEBINAR ## Get to know the experts [![Orli Millstein](https://www.dacgroup.com/wp-content/uploads/2025/10/Orli-Millstein-1.jpg)](https://www.dacgroup.com/en-ca/insights/contributing-experts/orli-millstein/ "Orli Millstein") Presenter [Orli Millstein](https://www.dacgroup.com/en-ca/insights/contributing-experts/orli-millstein/ "Orli Millstein") Director, Content Strategy Orli leads our global Content Strategy practice. Joining the DAC team in 2018, she brings 10+ years of experience building data-informed B2C and B2B content strategies that solve complex problems for her clients. She has enjoyed working on projects that span across diverse industries, including tech, retail, financial planning, restaurants & QSR, manufacturing, and more. With an educational background in fine arts and a lifelong penchant for creating order from chaos, Orli quickly fell in love with content strategy; the perfect blend of art and science. Orli enjoys exploring and writing about the dynamic content strategy landscape, trends in the space, the impact of emerging technologies, and how thoughtful content experiences can inform consumer behavior. [![Alex Hernandez](https://www.dacgroup.com/wp-content/uploads/2025/10/Alex-Hernandez-2.jpg)](https://www.dacgroup.com/en-ca/insights/contributing-experts/alex-hernandez/ "Alex Hernandez") Presenter [Alex Hernandez](https://www.dacgroup.com/en-ca/insights/contributing-experts/alex-hernandez/ "Alex Hernandez") Associate Director, SEO Alex Hernandez is an experienced Associate Director at DAC. With a strong foundation in SEO and content strategy, he helps brands enhance visibility, build authority, and create meaningful connections with their audiences. Combining analytical precision with strategic insight, Alex leads initiatives that strengthen online performance and drive measurable growth. His expertise spans technical SEO, content architecture, keyword strategy, and data-driven optimization — always focused on delivering results that align with business goals. ## Explore more DAC webinars Webinar ![Webinar- Don't go chasing AI yet](https://www.dacgroup.com/wp-content/uploads/2026/03/SEJ-Webinar-875x438-Blog1.jpg) watch on-demand [Don’t Go Chasing AI Yet: A Framework for Prioritizing SEO vs. AI Search](https://www.dacgroup.com/en-ca/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/dont-go-chasing-ai-yet-a-framework-for-prioritizing-seo-vs-ai-search/) Webinar ![Fix you rKPI ](https://www.dacgroup.com/wp-content/uploads/2026/06/Fix-Your-Blind-Spots-660x625-Blog1.jpg) watch on-demand [Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance](https://www.dacgroup.com/en-ca/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/) Wednesday, March 25 [ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/fix-your-kpi-blind-spots-how-to-finally-tie-ai-search-to-performance/) Webinar ![SEO for AI search webinar](https://www.dacgroup.com/wp-content/uploads/2026/01/JanuarySEOWebinar-CategoryCard1-1.jpg) watch on-demand [SEO success looks different now: How to adapt your SEO strategy for AI-driven search](https://www.dacgroup.com/en-ca/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/) Thursday, Jan 29 [ACCESS WEBINAR](https://www.dacgroup.com/en-ca/insights/webinars/seo-success-looks-different-now-how-to-adapt-your-seo-strategy-for-ai-driven-search/) ## Awards and accolades ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/cropped-SIA_logo.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/ESA-New-Logo-Lockup.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/NP-Digital-omma-awards-logo-white-1-1.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/SEL-logo_400px.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/Best-Companies-to-work-for-New-York-2022-1-1.png) ![Awards and accolades](https://www.dacgroup.com/wp-content/uploads/2025/03/GAA-No-Year-Logo-23.png)