---
title: "The Media Forward Series"
date: 2025-12-02
published: 2025-11-14
author: "rdhunna"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/11/MediaForwardSeries-Hero1-1.png"
lang: en-ca
translations:
  en: "https://www.dacgroup.com/insights/series/the-media-forward-series.md"
  fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/series/la-serie-sur-lavenir-des-medias.md"
  de: "https://www.dacgroup.com/de/einblicke/serie/the-media-forward-series.md"
  en-gb: "https://www.dacgroup.com/en-gb/insights/series/the-media-forward-series.md"
  fr: "https://www.dacgroup.com/fr/perspectives/series/la-serie-sur-lavenir-des-medias.md"
  es: "https://www.dacgroup.com/es/descubre/series/the-media-forward-series.md"
---

# The Media Forward Series

[DAC](https://www.dacgroup.com/en-ca/)

SERIES #  The Media Forward Series

Stay ahead or fall behind -the only series that decodes what’s next in media, AI, and growth.

November 13, 2025

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**Media, technology, and consumer behavior are converging, and the rules of marketing are being rewritten in real time.**
AI is transforming discovery. Video is reshaping attention. Strategy demands agility. And measurement now means more than metrics.
**The Media Forward Series** brings it all together -four essential insights redefining how brands grow in the age of AI.

## 1. Forward in Search: When Search becomes Conversation

Explore how AI and shifting user behavior are transforming the very nature of search.

- How conversational and zero-click experiences are redefining visibility.
- Why traditional SEO models no longer fit today’s discovery habits.

![Jenna Watson](https://www.dacgroup.com/wp-content/uploads/2024/08/jwatson.png)Jenna Watson

Senior Vice President, Digital Media

![](https://www.dacgroup.com/wp-content/uploads/2025/11/MediaPlaybookContent1-BlogBanner.png)

##### [Read the Insight

](https://www.dacgroup.com/en-ca/insights/blog/paid-media/the-media-forward-series-when-search-becomes-conversation/)

## 2. Forward in Video: When Video Becomes Discovery

Explore how short-form video is reshaping where and how consumers discover brands.

- Platforms like TikTok, YouTube Shorts, and Reels are reshaping how people discover brands, products, and ideas, especially among Gen Z.
- To stay discoverable, marketers need full-funnel video strategies that meet audiences where they scroll.

![Felicia DelVecchio](https://www.dacgroup.com/wp-content/uploads/2024/08/fdelvecchio.jpg)Felicia DelVecchio

Vice President Digital Media

![](https://www.dacgroup.com/wp-content/uploads/2025/11/Forward-in-Video-Media-Series.png)

##### [Read the Insight

](https://www.dacgroup.com/en-ca/insights/blog/paid-media/the-media-forward-series-video-is-the-new-search/)

## 3. Forward in Media Strategy: When Agility Becomes Advantage

See how flexible, real-time media planning helps brands keep pace with shifting markets and audience expectations.

- How modular planning and rapid optimization cycles enable teams to adjust creative, spend, and targeting without losing cohesion.
- Why agility outperforms rigid annual plans, and how adaptable frameworks drive stronger results across both national and local media.

![Maura Pierson](https://www.dacgroup.com/wp-content/uploads/2025/10/Maura-Pierson-1.jpg)Maura Pierson

Vice President, Media Planning

![](https://www.dacgroup.com/wp-content/uploads/2025/11/MediaPlaybookContent3-BlogBanner-ENG.png)

##### [Read the Insight

](https://www.dacgroup.com/en-ca/insights/blog/paid-media/forward-in-media-strategy-when-agility-becomes-advantage/)

## 4. Forward in Analytics: When Measurement Becomes Meaning

Discover how modern marketers move beyond clicks to understand true influence and impact.

- Why last-click models no longer reflect how people actually discover and decide.
- How incrementality, MMM, and ecosystem-wide visibility reveal real performance.
- What meaningful measurement looks like in a zero-click, AI-shaped landscape.

![Bhavin Prashad](https://www.dacgroup.com/wp-content/uploads/2025/03/Bhavin-Prashad-v2-3.jpg)Bhavin Prashad

![](https://www.dacgroup.com/wp-content/uploads/2025/11/MediaPlaybookContent4-BlogBanner.png)

##### [Read the Insight

](https://www.dacgroup.com/en-ca/insights/blog/paid-media/forward-in-analytics-when-measurement-becomes-meaning/)

![DAC Media Forward Series](https://www.dacgroup.com/wp-content/uploads/2025/11/MediaForwardSeries-Hero1-1.png)###  Know someone who may be interested?

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### Get the Full DAC Media Playbook

The DAC Media Playbook distills the four biggest shifts transforming marketing , from AI-driven discovery to agile strategy and modern measurement.
Download your copy to explore every insight, framework, and real-world example in one place , and stay ready for whatever 2026 brings next.

##### Know someone who may be interested?

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