---
title: "Media Insights Unlocked "
date: 2025-11-17
published: 2025-04-11
author: "banand"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2025/04/InnovatingCanadasMediaLandscape-LP-Hero4-1.png"
lang: en-ca
translations:
  fr-ca: "https://www.dacgroup.com/fr-ca/perspectives/series/analyses-des-medias-canadiens.md"
---

# Media Insights Unlocked 

[DAC](https://www.dacgroup.com/en-ca/)

SERIES #  Innovating in Canada’s Dynamic Media Environment

Explore how Canadian media is transforming—faster and more fragmented than ever. In this video series with Strategy magazine, DAC—alongside media industry leaders like Bell Media, Pelmorex, and Rogers Sports & Media—shares how brands can adapt to shifting consumption and streaming trends using data-driven strategies.

April 16, 2025

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Through engaging discussions with industry leaders, we uncover the challenges and opportunities emerging from shifting consumer behaviors and technological advancements. Gain actionable insights to help your brand navigate and succeed in this evolving environment.

## Streaming Ahead: Empowering Brands in Canada’s Shift to Digital Media

As Canadian audiences increasingly shift from traditional television to streaming platforms, brands must consider new engagement rules when planning, executing, and optimizing connected TV and linear campaigns. This episode explores:​

- **Adopting a cross-platform approach** with smart, localized planning

- **Leveraging advanced advertising solutions** while keeping the user at the center.

![Sabrina Segal](https://www.dacgroup.com/wp-content/uploads/2025/04/Sabrina-Segal-scaled.jpg)Sabrina Segal

Director, Advanced Advertising and National Sales, Bell Media

![Melis Ciner](https://www.dacgroup.com/wp-content/uploads/2025/01/MelisCiner-Square-1.png)Melis Ciner

Associate Vice President, Digital Media, DAC

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## Data driven: DAC and Pelmorex discuss balancing personalization and privacy

As digital media evolves, the balance between personalized marketing and consumer trust has never been more critical. In this conversation, DAC and Pelmorex explore how brands can:

- **Responsibly unlock the power of data across the full funnel — from hyperlocal weather insights to scalable media planning**
- **Harness data-driven personalization while maintaining transparency and respecting consumer privacy**

![Simon Jennings](https://www.dacgroup.com/wp-content/uploads/2025/05/SimonJennings-Headshot.png)Simon Jennings

Chief Revenue Officer, Pelmorex

![Melis Ciner](https://www.dacgroup.com/wp-content/uploads/2025/01/MelisCiner-Square-1.png)Melis Ciner

Associate Vice President, Digital Media, DAC

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## Adapting to a Fragmented Media Landscape: Navigating the multiplatform maze with DAC and Rogers

As audiences spread across screens, formats, and platforms, marketers must navigate a complex, ever-evolving media maze. In this strategic conversation, DAC and Rogers explore how brands can:

- **Build smarter, more responsive campaigns by aligning creative, context, and platform-specific behavior**
- **Measure success with metrics that match the intent and placement of each tactic — not just the bottom line**
- **Embrace test-and-learn agility to continuously refine messaging in a world of constant change**

Discover how to stay human in a media landscape shaped by AI, and why adaptability — not uniformity — is the key to resonance at scale.

![Rose Hutchison](https://www.dacgroup.com/wp-content/uploads/2025/05/RoseHutchinson-Headshot-1.png)Rose Hutchison

Senior Director of Advanced Advertising & Insights, Rogers Sports & Media

![Melis Ciner](https://www.dacgroup.com/wp-content/uploads/2025/01/MelisCiner-Square-1.png)Melis Ciner

Associate Vice President, Digital Media, DAC

##### Know someone who may be interested?

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