---
title: "Ranking Reports…Valuable or Hogwash?"
date: 2024-12-19
published: 2014-11-06
author: "DAC"
featured_image: "https://www.dacgroup.com/wp-content/uploads/2024/12/GoogleSearchImage-3.jpg"
categories:
  - name: "Proove Analytics"
    url: "/en-ca/insights/blog/analytics.md"
lang: en-ca
translations:
  en: "https://www.dacgroup.com/insights/blog/analytics/ranking-reports-valuable-or-hogwash__trashed.md"
  en-gb: "https://www.dacgroup.com/en-gb/insights/blog/analytics/ranking-reports-valuable-or-hogwash-2.md"
---

# Ranking Reports…Valuable or Hogwash?

Look beyond [keyword ranking](/blog/google-will-now-withhold-keyword-data-from-paid-clicks-is-the-clock-ticking-on-the-keyword-as-a-marketing-tool/) to define and track success online. By trading in single metric tracking for big picture thinking teams can better optimize results to drive performance.

**5 Key Performance Factors to Focus On**

1\. Visibility Scores: Your first goal is to ensure when people are searching for your business on a variety of devices that you are found in multiple search engines and online directories.

2\. Accuracy Score: When you are found, your Name, Address and Phone Number should be accurate.

3\. Google SERP Views: Google search engine results pages (SERPs) display the Name, Address, Phone Number and Website data directly on the page so it’s likely that users will conduct a search and then call or visit the location without having to click any further.

4\. Site Analytics – Organic Traffic: [Google Analytics](/blog/google-places-old-serp-analytics-vs-new-serp-analytics/) is a great tool to track organic traffic back to your site.

5\. Site Analytics – Organic Traffic to Landing Pages: Google Analytics also provides metrics on the [organic traffic](/services/search-engine-optimization/) back to your local landing page.

[Contact DAC](/get-in-touch/) today to find out more!