---
title: "DAC and Harry Rosen Win eTail Canada Award for AI-Powered Retail Marketing Innovation "
date: 2026-05-20
author: "mbonilla"
lang: en-ca
translations:
  fr-ca: "https://www.dacgroup.com/fr-ca/a-propos-de-nous/presse-et-recompenses/dac-harry-rosen-etail-canada-award-ai-retail-marketing.md"
---

# DAC and Harry Rosen Win eTail Canada Award for AI-Powered Retail Marketing Innovation 

Luxury menswear retailer [Harry Rosen](https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwicqdTj3sWUAxXkUUEAHTBOB0gQFnoECCYQAQ&url=https%3A%2F%2Fwww.harryrosen.com%2Fen%3Fsrsltid%3DAfmBOoq-WKyZ0TgckOyQt5CHwFEId9SL8cMBBS7nYIHNg7fh4vZ3yhTR&usg=AOvVaw2KjGBVNWQGfokhl_rOHr_6&opi=89978449) and full-funnel media agency DAC have been awarded Best Implementation of an Emerging Technology at the 2026 [eTail Canada Awards](https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwi4lq7t3sWUAxVdd0EAHV_UE5gQFnoECBgQAQ&url=https%3A%2F%2Fetailcanada.wbresearch.com%2Fetail-canada-awards-2026&usg=AOvVaw0qEHGPQEZD3sk7L4hspwq7&opi=89978449), recognizing their innovative use of AI and advanced analytics to drive measurable business impact.

Together, Harry Rosen and DAC developed a unified decisioning framework that combined AI-powered lifetime value modeling, omnichannel customer insights, SKU-level margin data, and advanced geographic modeling to support smarter marketing investment decisions.

The initiative helped shift optimization beyond traditional performance metrics like ROAS, enabling a stronger focus on long-term profitability, customer value, and omnichannel growth.

This recognition highlights how thoughtfully implemented emerging technologies can help retailers connect marketing investment to meaningful business outcomes.

[Learn more about the award here.](https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwi4lq7t3sWUAxVdd0EAHV_UE5gQFnoECBgQAQ&url=https%3A%2F%2Fetailcanada.wbresearch.com%2Fetail-canada-awards-2026&usg=AOvVaw0qEHGPQEZD3sk7L4hspwq7&opi=89978449)