{"id":128123,"date":"2017-10-12T20:24:07","date_gmt":"2017-10-13T01:24:07","guid":{"rendered":"https:\/\/www.dacgroup.com\/discover\/white-papers\/die-zukunft-des-digitalen-marketings-ist-jetzt-sind-sie-bereit\/"},"modified":"2025-11-11T10:39:54","modified_gmt":"2025-11-11T15:39:54","slug":"die-zukunft-des-digitalen-marketings-ist-jetzt-sind-sie-bereit","status":"publish","type":"whitepapers","link":"https:\/\/www.dacgroup.com\/de\/einblicke\/whitepaper\/die-zukunft-des-digitalen-marketings-ist-jetzt-sind-sie-bereit\/","title":{"rendered":"Die Zukunft des digitalen Marketings ist jetzt: Sind Sie bereit?"},"content":{"rendered":"\n<script>\n    document.addEventListener('DOMContentLoaded', function() {\n        window.addEventListener('whitepaper-download-event', function() {\n            const cta_button = document.querySelector('a[role=\"button\"]');\n            if (cta_button) {\n                cta_button.remove();\n            }\n        });\n    });\n<\/script>\n\n<section 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       Die Zukunft des digitalen Marketings ist jetzt: Sind Sie bereit?                <\/h1>\n\n                    \n                \n            \n                \n                <div class=\"social-media-responsive\">\n                    <div class=\"icons-container\">\n                        <span>Teilen Sie dies<\/span>\n\n                        <div class=\"icons\">\n\n                            <div class=\"box\" id=\"linkedin\">\n                                <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <g clip-path=\"url(#clip0_7915_7290)\">\n                                        <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#A8A8A8\" \/>\n                                        <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 9.30077V6.9593H8.30176C8.3668 8.19508 8.30176 21.7886 8.30176 21.7886H13.5701V13.7886C13.5701 13.3333 13.57 12.878 13.7001 12.5528C14.0904 11.6422 14.8058 10.7317 16.2367 10.7317C18.0579 10.7317 18.9034 12.0975 18.9034 14.1138V21.7886H24.2367V13.5935C24.1717 8.97556 21.57 6.82922 18.253 6.82922Z\" fill=\"#A8A8A8\" \/>\n                                        <path d=\"M3.03318 -6.10352e-05C1.27708 -6.10352e-05 0.171387 1.10563 0.171387 2.60156C0.171387 4.03246 1.27708 5.13815 2.96813 5.13815H3.03318C4.78927 5.13815 5.89496 4.03246 5.89496 2.53652C5.82992 1.10563 4.72423 -6.10352e-05 3.03318 -6.10352e-05Z\" fill=\"#A8A8A8\" \/>\n                                    <\/g>\n                                    <defs>\n                                        <clipPath id=\"clip0_7915_7290\">\n                                            <rect width=\"24\" height=\"21.7886\" fill=\"white\" transform=\"translate(0.172363)\" \/>\n                                        <\/clipPath>\n                                    <\/defs>\n                                <\/svg>\n                    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                                                   \n\n\n\n\n\n\n\n\n\n\n\n                                                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"post-card\">\n                        <span class=\"post-card-title\" style=\"--header-background-color: #FABFBF; --header-text-color: #171616\">\n                            White paper                        <\/span>\n                                                    <div class=\"post-card-image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/2026-Local-AI-Search-Readiness-Playbook-FeaturedImage1.png\" alt=\"Das Handbuch f\u00fcr die Vorbereitung auf die lokale KI-Suche im Jahr 2026: 6 Faktoren, die jede Marke mit mehreren Standorten ber\u00fccksichtigen muss, um erfolgreich zu sein\">\n                            <\/div>\n                        \n        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1.92582 14.8759 2.28607L19.7303 7.53683H0.962963C0.431133 7.53683 0 7.96796 0 8.49979C0 9.03162 0.431133 9.46276 0.962963 9.46276H19.7303Z\" fill=\"#171616\"\/>\n        <\/svg>\n                    <\/span>\n            <\/a>\n        <\/div>\n\n        <div class=\"items-content\">\n            <div data-identity=\"insight-item-1\" class=\"item\">\n                <div class=\"image-container\">\n                                            \n        <svg width=\"55\" height=\"51\" viewBox=\"0 0 55 51\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M41.6 23.6V8.75M41.6 23.6L48.0146 17.1854C48.1969 17.0031 48.4948 17.0109 48.6673 17.2025L52.1144 21.0327C52.2745 21.2106 52.2673 21.4827 52.0981 21.6519L28.55 45.2M41.6 23.6L23.8628 41.3372M23.6 41.6H2.45C2.20147 41.6 2 41.3985 2 41.15V8.75M23.6 41.6L21.2887 47.7635C21.1469 48.1415 21.5363 48.5006 21.9017 48.3286L28.55 45.2M23.6 41.6L23.8628 41.3372M2 8.75V2.45C2 2.20147 2.20147 2 2.45 2H23.6M2 8.75H23.6M41.6 8.75V2.45C41.6 2.20147 41.3985 2 41.15 2H32.6M41.6 8.75H32.6M23.6 8.75V2M23.6 8.75H32.6M23.6 2H32.6M32.6 2V8.75M28.55 45.2L23.8628 41.3372M11 19.1H32.6M11 28.55H23.15\" stroke=\"white\" stroke-width=\"3.6\" stroke-linecap=\"round\"\/>\n        <\/svg>\n                                        <\/div>\n\n                <a href=\"https:\/\/www.dacgroup.com\/de\/insights\/blog\/\"> \n                                            Blog \n                        \n                <\/a>\n            <\/div>\n\n            <div data-identity=\"insight-item-2\" class=\"item\">\n                <div class=\"image-container\">\n                                            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/05\/Group-441.png \" alt=\"\">\n                                    <\/div>\n\n                <a href=\"https:\/\/www.dacgroup.com\/de\/insights\/webinars\/\"> \n                                            Webinars                   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31.4566C32.5343 31.1696 32.8637 30.6126 32.8637 30.0086C32.8637 29.4023 32.5343 28.8475 32.0016 28.5605L19.954 21.9798C19.7273 21.8535 19.477 21.7828 19.2181 21.7742ZM20.8096 26.1956L27.7748 30L20.8096 33.8216V26.1956Z\" fill=\"white\"\/>\n            <path d=\"M10 14V14C10 10.6863 12.6863 8 16 8H43.5C47.366 8 50.5 11.134 50.5 15V34C50.5 37.866 47.366 41 43.5 41V41\" stroke=\"white\" stroke-width=\"3\"\/>\n            <path d=\"M18 8V8C18 4.68629 20.6863 2 24 2H51.5C55.366 2 58.5 5.13401 58.5 9V28C58.5 31.866 55.366 35 51.5 35V35\" stroke=\"white\" stroke-width=\"3\"\/>\n        <\/svg>\n                                        <\/div>\n\n                <a href=\"https:\/\/www.dacgroup.com\/de\/insights\/series\/\"> \n                                            Deep Dive Serie \n                        \n                <\/a>\n            <\/div>\n\n        <\/div>\n\n        <a \n            class=\"button-to-discover d-flex d-lg-none justify-content-center\" \n            style=\"width: fit-content;align-self:center;\" \n            href=\"https:\/\/www.dacgroup.com\/de\/discover\/\"\n        >\n            <span>\n                ALLE INSIGHTS ENTDECKEN             <\/span>\n        <\/a>\n    <\/div>\n<\/section>\n\n\n<style>\n    \n    \n    <\/style>\n\n<section data-role=\"text-background\" id=\"text-background-69d0ee33e37ea\" style=\"--componentTextColor: #f2f2f2; --componentBackgroundColor: #171616;\">\n    <div class=\"text-content\">\n        <div class=\"d-flex mobile-footer-banner\">\n<h2>Hintergr\u00fcnde des Intent-based Marketings<\/h2>\n<p>Jenna Watson, Vizepr\u00e4sidentin Media der DAC Group, besch\u00e4ftigt sich derzeit mit den vier gr\u00f6\u00dften Ideen im digitalen Marketing.<\/p>\n<p>(Nur in Englisch.)<\/p>\n<\/div>\n    <\/div>\n<\/section>\n\n\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Bleiben Sie einen Schritt voraus            <\/h2>\n            <p class=\"subtitle\">\n                Erhalten Sie exklusive Einblicke in die aktuellsten Themen aus dem Bereich Digital Media direkt in Ihren Posteingang.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d0ee33e5dc3'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='E-Mail Adresse' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Einreichen<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d0ee33e5dc3');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'ce26f6e6-ebbe-4b3c-afca-c94ff2505f25';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        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Jenna Watson, Vizepr\u00e4sidentin Media der DAC-Gruppe, besch\u00e4ftigt sich derzeit mit den vier gr\u00f6\u00dften Ideen im digitalen Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/whitepaper\/die-zukunft-des-digitalen-marketings-ist-jetzt-sind-sie-bereit\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Zukunft des digitalen Marketings ist jetzt | Whitepaper | DAC Deutschland\" \/>\n<meta property=\"og:description\" content=\"F\u00fcr Marketingverantwortliche ist es wichtiger denn je, sich an den Interessen der Nutzer auszurichten und w\u00e4hrend der gesamten Customer Decision Journey f\u00fcr den Verbraucher relevant zu bleiben. 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