{"id":148699,"date":"2025-09-04T11:50:32","date_gmt":"2025-09-04T16:50:32","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=webinars&#038;p=148699"},"modified":"2025-10-17T12:09:03","modified_gmt":"2025-10-17T17:09:03","slug":"totalserp-sichtbarkeit-webinar","status":"publish","type":"webinars","link":"https:\/\/www.dacgroup.com\/de\/einblicke\/webinare\/totalserp-sichtbarkeit-webinar\/","title":{"rendered":"TotalSERP: Neue Erkenntnisse und Updates zur Orientierung in der modernen SERP-Landschaft"},"content":{"rendered":"\n<section class=\"d-flex justify-content-center hero-webinars\" style=\"background-color: #171616;\">\n    <header data-role=\"events-hero\">\n        <div class=\"breadcrumb-nav\">\n            <a href=\"https:\/\/www.dacgroup.com\/de\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/\">Einblicke<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/webinare\/\">Webinare<\/a>        <\/div>\n\n        <div class=\"content-row\">\n            <div class=\"info-col\">\n                <span class=\"d-block title-decorator\">\n                WEBINARE                <\/span>\n\n                <h1 class=\"title my-0\">\n                    TotalSERP: Neue Erkenntnisse und Updates zur Orientierung in der modernen SERP-Landschaft                <\/h1>\n                <p class=\"status\" data-role=\"form-status\"><\/p>                                    <p class=\"description\">\n                        KI, KI-\u00dcbersichten, neue SERPs \u2013 Sichtbarkeit erfordert heute mehr als nur SEO. Erfahren Sie, wie TotalSERP Unternehmen dabei unterst\u00fctzt, alle Aspekte der Suche zu vereinen.                    <\/p>\n                \n                \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" data-scroll-to='#webinar-details' data-scroll-position='top' class=\"btn_primary-filled_white_hand smooth-scroll \"  >\n                        \n                        <div>Auf das Webinar zugreifen<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 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          <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                <div class=\"date-time-block responsive\" style=\"\">\n                    \n                                            <div class=\"experts-wrap\">\n                            <div class=\"icon\">\n                                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\">\n                                    <rect width=\"40\" height=\"40\" rx=\"2\" fill=\"#363534\"\/>\n                                    <circle cx=\"20\" cy=\"14\" r=\"5\" stroke=\"white\"\/>\n                                    <path d=\"M29.8685 30H10.1315C9.53346 26.3333 10.6698 19 20 19C29.3302 19 30.4665 26.3333 29.8685 30Z\" stroke=\"white\"\/>\n                                <\/svg>\n                            <\/div>\n                            <div class=\"expert\">\n                                <div class=\"mob\"><p class=\"name\">Ben Moll<\/p><p class=\"position\">Gesch\u00e4ftsf\u00fchrer, DAC Deutschland<\/p><\/div>                            <\/div>\n                        <\/div>\n                                    <\/div>\n\n\n                <div class=\"social-media-responsive\">\n                    <div class=\"icons-container\">\n                        <span>Teilen Sie dies<\/span>\n\n                        <div class=\"icons\">\n\n                            <div class=\"box\" id=\"linkedin\">\n                                <svg width=\"24\" 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fill=\"#A8A8A8\" \/>\n                                <\/svg>\n                            <\/div>\n\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n            <div class=\"media-col \">\n                                    <div class=\"video-container show-recording\" style=\"display: none;\">\n                        <video \n                        id=\"recording-video\"\n                        data-role=\"desktop-video-source\"\n                        playsinline \n                        webkit-playsinline\n                        loop\n                        preload=\"none\"\n                        class=\"vidbacking\"\n                        controls\n                        poster=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/FR-TotalSERP-Webinar-3.png\">\n                        <source type=\"video\/mp4\" src=\"https:\/\/5408011.fs1.hubspotusercontent-na1.net\/hubfs\/5408011\/Marcom%20Internal\/%5BDE%5DTotal%20SERP%20webinar%20-October%202025-%20On%20demand%20Recording.mp4\">\n                        <\/video>\n                            <!-- Buttons from your example -->\n                            <div class=\"buttons\">\n                                <!-- <button data-role=\"play-button\" aria-label=\"toggle video play status\" class=\"play\"><\/button> -->\n                                <!-- <button aria-label=\"toggle video audio\" class=\"volume\"><\/button> -->\n                            <\/div>\n                    <\/div>\n                \n                <span class=\"badge\">Auf Abruf ansehen<\/span>                <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/09\/FR-TotalSERP-Webinar-3.png\" alt=\"hero image\" class=\"event-img\"\/>\n                \n\n                                            <div class=\"date-time-block\" style=\"\">\n                                                                                                                    <div class=\"experts-wrap\">\n                                    <div class=\"icon\">\n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"40\" height=\"40\" viewBox=\"0 0 40 40\" fill=\"none\">\n                                            <rect width=\"40\" height=\"40\" rx=\"2\" fill=\"#363534\"\/>\n                                            <circle cx=\"20\" cy=\"14\" r=\"5\" stroke=\"white\"\/>\n                                            <path d=\"M29.8685 30H10.1315C9.53346 26.3333 10.6698 19 20 19C29.3302 19 30.4665 26.3333 29.8685 30Z\" stroke=\"white\"\/>\n                                        <\/svg>\n                                    <\/div>\n                                    <div class=\"expert\">\n                                        <div><p class=\"name\">Ben Moll<\/p><p class=\"position\">Gesch\u00e4ftsf\u00fchrer, DAC Deutschland<\/p><\/div><div><p class=\"name\">Tunahan Yildiz<\/p><p class=\"position\">Business Development Director <\/p><\/div>                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                    \n                <div class=\"social-media-container\">\n                    <div class=\"content\">\n                        <span>Teilen Sie dies<\/span>\n\n                        <div class=\"icons\">\n\n                            <div data-share=\"linkedin\" class=\"box\" id=\"linkedin\">\n                                <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                    <g clip-path=\"url(#clip0_7915_7290)\">\n                                        <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#A8A8A8\" \/>\n         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Sie k\u00f6nnen sich das Webinar jetzt auf der rechten Seite ansehen.\";\n            statusElement.classList.add('d-block');\n            statusElement.scrollIntoView({ behavior: 'smooth', block: 'center' });\n        }\n        const textColumn = document.querySelector('.webinar-details');\n        if (textColumn) textColumn.style.maxWidth = \"100%\";\n        \n    } );\n<\/script>\n\n\n<section id=\"webinar-details\">\n    <div class=\"container max-1448 padding60\">\n        <h2>Details zum Webinar<\/h2>\n        <div class=\"wrapper\">\n            <!-- <div class=\"webinar-details full-w\"> -->\n            <div class=\"webinar-details \">\n                <p><strong>Praxisnahe Einblicke<\/strong><\/p>\n<ul>\n<li>Wie KI, Zero-Click-Suchen und KI-\u00dcbersichten die Suchergebnisse von Google ver\u00e4ndern \u2013 und was das f\u00fcr Unternehmen bedeutet<\/li>\n<li>Warum nur ein integrierter Ansatz, der bezahlte, organische und lokale Ma\u00dfnahmen umfasst, vollst\u00e4ndige Sichtbarkeit gew\u00e4hrleistet<\/li>\n<li>Wie TotalSERP dabei hilft, Suchintentionen zu verstehen und relevante Inhalte bereitzustellen<\/li>\n<li>Die Rolle von Daten, Automatisierung und KI bei der Planung und Optimierung Ihrer Sichtbarkeit<\/li>\n<\/ul>\n<p><strong>Wichtigste Erkenntnisse<\/strong><\/p>\n<ul>\n<li>Warum klassische SEO- oder Paid-Strategien allein nicht mehr ausreichen<\/li>\n<li>Wie Sie auf neue SERP-Formate wie KI-\u00dcbersichten reagieren sollten<\/li>\n<li>Ein praktisches Rahmenwerk zur Vernetzung von bezahlten, organischen und lokalen Inhalten<\/li>\n<li>Beispiele daf\u00fcr, wie Marken mit TotalSERP ihre verlorene Sichtbarkeit zur\u00fcckgewinnen<\/li>\n<\/ul>\n<p><strong>F\u00fcllen Sie das Formular aus, um die Aufzeichnung des Webinars anzusehen.<\/strong><\/p>\n            <\/div>\n                        \n                            <div class=\"form-wrapper\" data-role=\"hs-form-wrapper\">\n                    <h3 class=\"form-h\">F\u00dcLLEN SIE DAS 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              Ben Moll                                                            <\/p>\n                            <p class=\"position\">\n                                Gesch\u00e4ftsf\u00fchrer, DAC Deutschland                            <\/p>\n                        <\/div>\n\n                                            <\/div>\n                <\/article>\n\n                \n                <article class=\"expert-entry\">\n                    <div class=\"expert-image\">\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/1741166220724.jpg\" alt=\"Tunahan Yildiz\">\n                                            <\/div>\n\n                    <div class=\"expert-info\">\n                        <p class=\"role\">\n                                                    <\/p>\n\n                        <div class=\"name_position\">\n                            <p class=\"name\">\n                                                                    Tunahan Yildiz                                                            <\/p>\n                            <p class=\"position\">\n                                Business Development Director                             <\/p>\n                        <\/div>\n\n                                            <\/div>\n                <\/article>\n\n                            <\/div>\n                                                <div class=\"m-md-auto\">\n                        \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" data-scroll-to='#webinar-details' data-scroll-position='top' class=\"btn_primary-filled_white_hand smooth-scroll \"  >\n                        \n                        <div>Auf das Webinar zugreifen<\/div>\n\n                        \n                                \n                           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