{"id":56074,"date":"2024-08-21T20:55:55","date_gmt":"2024-08-22T01:55:55","guid":{"rendered":"https:\/\/www.dacgroup.com\/tech-platforms\/iris\/"},"modified":"2026-04-01T10:46:47","modified_gmt":"2026-04-01T15:46:47","slug":"iris","status":"publish","type":"tech-platforms","link":"https:\/\/www.dacgroup.com\/de\/technologieplattformen\/iris\/","title":{"rendered":"Iris"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-technology-iris.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/hero-d-technology-iris-2.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/hero-m-technology-iris-1.png');\n                height: 500px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"500px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/de\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/technologieplattformen\/\">Technologieplattformen<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                IRIS            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p><span data-contrast=\"auto\">Unsere propriet\u00e4re Plattform verst\u00e4rkt die Medienleistung durch Generative Marketing Intelligence (GMI), indem sie plattform\u00fcbergreifende Daten vereinheitlicht und KI nutzt, um kontinuierliche Optimierung und Markenwachstum voranzutreiben.<\/span><\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/kontakt\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>INTERESSIERT AN IRIS SPRECHEN<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/de\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/technologieplattformen\/\">Technologieplattformen<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                IRIS            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p><span data-contrast=\"auto\">Unsere propriet\u00e4re Plattform verst\u00e4rkt die Medienleistung durch Generative Marketing Intelligence (GMI), indem sie plattform\u00fcbergreifende Daten vereinheitlicht und KI nutzt, um kontinuierliche Optimierung und Markenwachstum voranzutreiben.<\/span><\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/kontakt\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>INTERESSIERT AN IRIS SPRECHEN<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 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                                                  <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n    <style>\n        :root {\n            --dots-color: #00aae7;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"69d395ed727ac\"]\n        {\n            color:#00aae7 !important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel\" class=\"\">\n\n    <div class=\"services-carousel  black large\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        Erzielen Sie \u00fcberzeugende Ergebnisse mit einem technisch fortschrittlichen, preisgekr\u00f6nten Partner                     <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"dark\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/awards-global-business-tech-1.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/awards-global-business-tech-1.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/awards-global-business-tech-1.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/awards-global-business-tech-1.jpg\"\n                alt=\"Tech awards logo\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"69d395ed727ac\" style=\"text-align: center\">Globale Business-Technologie-Auszeichnungen<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Digitalagentur des Jahres.<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/partnership-openAI.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/partnership-openAI.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/partnership-openAI.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/partnership-openAI.jpg\"\n                alt=\"open AI\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"69d395ed727ac\" style=\"text-align: center\">OpenAI-Partnerschaft<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Eine der ersten Agenturen, die OpenAI Enterprise Level Partner geworden ist.<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item\">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-proprietary-tools.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-proprietary-tools.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-proprietary-tools.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/stat-proprietary-tools.jpg\"\n                alt=\"proprietary\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                            <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"69d395ed727ac\" style=\"text-align: center\">Selbst entwickelte Plattformen<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Unsere internen Tools zur L\u00f6sung spezieller Anforderungen, einschlie\u00dflich TransparenSEE.<\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Entwickelt, um die Wirkung von Marketing und Media zu beschleunigen<\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW230939890 BCX8\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW230939890 BCX8\">Die F\u00f6rderung von <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW230939890 BCX8\">Full<\/span><span class=\"NormalTextRun SCXW230939890 BCX8\">\u2013<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW230939890 BCX8\">Funnel<\/span><span class=\"NormalTextRun SCXW230939890 BCX8\">-Medien erfordert eine L\u00f6sung, die f\u00fcr <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW230939890 BCX8\">disen<\/span><span class=\"NormalTextRun SCXW230939890 BCX8\"> Einsatzbereich <\/span><span class=\"NormalTextRun SCXW230939890 BCX8\">und <\/span><span class=\"NormalTextRun SCXW230939890 BCX8\">mehr<\/span><span class=\"NormalTextRun SCXW230939890 BCX8\"> entwickelt wurde. Hier kommt IRIS ins Spiel: DACs GMI-gest\u00fctzte Plattform zur Unterst\u00fctzung von Enterprise-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW230939890 BCX8\">to<\/span><span class=\"NormalTextRun SCXW230939890 BCX8\">\u2013<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW230939890 BCX8\">Local<\/span><span class=\"NormalTextRun SCXW230939890 BCX8\">-Mediaprogrammen. An der Schnittstelle von Strategie, Kreativit\u00e4t und <\/span><span class=\"NormalTextRun SCXW230939890 BCX8\">Analyse<\/span><span class=\"NormalTextRun SCXW230939890 BCX8\"> optimiert IRIS <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW230939890 BCX8\">Full<\/span><span class=\"NormalTextRun SCXW230939890 BCX8\">\u2013<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW230939890 BCX8\">Funnel<\/span><span class=\"NormalTextRun SCXW230939890 BCX8\">-Mediaprogramme, indem es die M\u00f6glichkeiten in Bezug auf Medi<\/span><span class=\"NormalTextRun SCXW230939890 BCX8\">a<\/span><span class=\"NormalTextRun SCXW230939890 BCX8\">, Einblicke, Zielgruppen und Inhalte erweitert. Das Ergebnis? Leistungsstarke Ergebnisse, die auf Innovation und einem neuen Standard digitaler Exzellenz basieren.<\/span><\/span><span class=\"EOP SCXW230939890 BCX8\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/de\/kontakt\/\" class=\"btn_primary-filled_white_hand\" >\n                <div>INTERESSIERT AN IRIS SPRECHEN<\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Initiieren                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Schaffen Sie die Grundlage, bevor die Arbeit beginnt. Stimmen Sie Ziele, Umfang, Stakeholder und Erfolgskriterien ab, damit jede Massnahme mit Klarheit und Zielgerichtetheit startet.\r\n<br>\r\n<br>\r\n\r\nErgebnis: Ein klares, einheitliches Briefing und Projekt-Setup, das alle nachfolgenden Arbeiten leitet.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Verstehen                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Entwickeln Sie ein vollst\u00e4ndiges Bild Ihres Unternehmens, Ihrer Zielgruppe und Ihres Wettbewerbsumfelds. Kombinieren Sie Daten, Research und historischen Kontext, um die Erkenntnisse zu gewinnen, die eine intelligentere Strategie formen.\r\n<br>\r\n<br>\r\n\r\nErgebnis: Ein forschungsbasiertes Verst\u00e4ndnis des Gesch\u00e4fts des Kunden, seiner Zielgruppe und seines Marktumfelds \u2013 bereit f\u00fcr die Medien- und Strategieplanung.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Planen                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Setzen Sie Erkenntnisse mit einem strategischen, kanal\u00fcbergreifenden Ansatz in Handlungen um. Definieren Sie Budgets, w\u00e4hlen Sie den richtigen Taktik-Mix und richten Sie Medieninvestitionen an den Bed\u00fcrfnissen der Zielgruppen und den Gesch\u00e4ftszielen aus.\r\n<br>\r\n<br>\r\n\r\nErgebnis: Ein finalisierter, datengetriebener Mediaplan, der mit Budget, Kan\u00e4len und Zielgruppenstrategie verkn\u00fcpft ist.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Erstellen                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Entwickeln und verfeinern Sie Creatives, die auf jede Zielgruppe und jeden Kanal zugeschnitten sind. Stellen Sie sicher, dass jedes Asset mit der Strategie \u00fcbereinstimmt, korrekt formatiert ist und \u00fcber alle Touchpoints hinweg performen kann.\r\n<br>\r\n<br>\r\n\r\nErgebnis: Freigegebene, korrekt formatierte Creative Assets, die bereit f\u00fcr Trafficking und Ausspielung sind.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-5\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-5\" aria-expanded=\"false\" aria-controls=\"collapse-5\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Ausspielen                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-5\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-5\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Starten Sie mit Pr\u00e4zision. F\u00fchren Sie Kampagnen aus, trafficken Sie Assets und stellen Sie sicher, dass \u00fcber alle Plattformen hinweg alles reibungslos mit voller Transparenz und Kontrolle l\u00e4uft.\r\n<br>\r\n<br>\r\n\r\nErgebnis: Live geschaltete und \u00fcber alle Systeme hinweg nachverfolgbare Kampagnen mit vollst\u00e4ndiger Datenerfassung zur Optimierung.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-6\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-6\" aria-expanded=\"false\" aria-controls=\"collapse-6\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Optimieren                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-6\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-6\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Treiben Sie kontinuierliche Verbesserung durch Messung, Tests und KI-gest\u00fctzte Erkenntnisse voran. Verfeinern Sie die Performance in Echtzeit und f\u00fchren Sie Learnings in die zuk\u00fcnftige Strategie zur\u00fcck.\r\n<br>\r\n<br>\r\n\r\nErgebnis: Ein kontinuierlicher Lern- und Optimierungskreislauf, der wieder in Planung und Verst\u00e4ndnis einfliesst.                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"image-text-row-block\">\n    <div class=\"content\">\n        \n        <div class=\"img-content\">\n            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/2b0516cd7739a3b1c5b22a4b8d5419c8.jpg\" aria-hidden=\"true\" alt=\"\">\n        <\/div>\n\n        <div class=\"text-content\">\n            <h2>Nutzen Sie die Kraft von GMI<\/h2>\n            <p>\n                Unser Ansatz f\u00fcr generative Marketing Intelligence kombiniert mehrere LLMs, um Marktdaten zu analysieren und zu interpretieren. Dadurch verf\u00fcgen wir \u00fcber die einzigartige F\u00e4higkeit, tiefere Erkenntnisse zu gewinnen und hochgradig individuelle Strategien zu entwickeln, die voller neuer Ideen, \u00fcberzeugender Inhalte und integrierter Kampagnenverfeinerung sind.             <\/p>\n        <\/div>\n    \n    <\/div>\n<\/section>\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Was die DAC unterscheidet <\/h2>\n            <p>IRIS verbindet Fachwissen mit pr\u00e4ziser Ausf\u00fchrung und der Verfeinerung generativer KI, um f\u00fcr jedes Publikum, jeden Mediakanal und jeden kritischen Moment Ihrer Marke ma\u00dfgeschneiderte kreative Inhalte zu entwickeln und bereitzustellen. IRIS verleiht Marken un\u00fcbertroffene Effizienz, indem es die besten Innovationen bei DAC verst\u00e4rkt, damit Sie weiter vorankommen. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>ERG\u00c4NZENDE SERVICES<\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/strategy\/strategische-zielgruppen-markt-einblicke\/\" class='position-relative d-inline-flex strategy'  target=\"_self\">Zielgruppeneinblicke<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/development\/daten-integration\/\" class='position-relative d-inline-flex development'  target=\"_self\">Datenintegration <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/analytics\/business-intelligence\/\" class='position-relative d-inline-flex analytics'  target=\"_self\">Business Intelligence <\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/de\/services\/\" class=\"btn_primary-filled_white_hand\" target=\"_self\">\n                        <div>ALLE DIENSTLEISTUNGEN ANZEIGEN<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button id=\"play-pause-button\"><img decoding=\"async\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"Control Button\"><\/button>\n\n    \n    <div class=\"container max-1448 padding60\">\n\n        <h2 style=\"color:#363534\">\n\n            \n                \n                <div class=\"scroller\">\n                    <div class=\"inner\">\n                    \n                                                                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Reichweite erh\u00f6hen mit zukunftsweisenden Media-Kampagnen.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Ziegruppen aktivieren mit lokal ausgerichteten Strategien.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Treffen Sie datengest\u00fctzte Entscheidungen f\u00fcr messbare Ergebnisse.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Ergebnisse steigern mit einem Performance-orientierten Ansatz.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Vorsprung durch KI-gest\u00fctzte Innovationen.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Erh\u00f6hen Sie mit markenorientierten L\u00f6sungen Ihre Anziehungskraft.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n                \n                                    \n        <\/h2>\n                    \n        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/de\/kontakt\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>Lassen Sie uns vorw\u00e4rts gehen<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n    <\/div>\n<\/section>\n\n\n<style>\n    @media (max-width: 992px) and (min-width: 768px) {\r\n     .phrase-carousel {\r\n         min-height: 300px !important;\r\n    }\r\n     section.phrase-carousel .container h2 .scroller .inner {\r\n         height: 160px !important;\r\n    }\r\n}\r\n @media (max-width: 768px) and (min-width: 480px) {\r\n     section.phrase-carousel .container h2 .scroller .inner {\r\n         height: 200px !important;\r\n    }\r\n     section.phrase-carousel .container h2 .scroller {\r\n         height: 260px !important;\r\n    }\r\n     .phrase-carousel {\r\n         min-height: 480px !important;\r\n    }\r\n}\r\n @media (max-width: 480px) {\r\n     section.phrase-carousel .container h2 .scroller .inner {\r\n         height: 150px !important;\r\n    }\r\n     section.phrase-carousel .container h2 .scroller {\r\n         height: 130px !important;\r\n    }\r\n     .phrase-carousel {\r\n         height: 260px !important;\r\n    }\r\n}<\/style>","protected":false},"featured_media":981,"parent":0,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-56074","tech-platforms","type-tech-platforms","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IRIS | Integrierte Marketing Platform | DAC<\/title>\n<meta name=\"description\" content=\"Die KI-gest\u00fctzte Marketingplattform von DAC ist das einzige Tool, das Sie ben\u00f6tigen, um Arbeitsabl\u00e4ufe zu synchronisieren, Entscheidungen zu treffen und wirkungsvolle Erlebnisse zu orchestrieren, bei denen das Publikum im Mittelpunkt steht.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/de\/technologieplattformen\/iris\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IRIS | Integrierte Marketing Platform | DAC\" \/>\n<meta property=\"og:description\" content=\"Die KI-gest\u00fctzte Marketingplattform von DAC ist das einzige Tool, das Sie ben\u00f6tigen, um Arbeitsabl\u00e4ufe zu synchronisieren, Entscheidungen zu treffen und wirkungsvolle Erlebnisse zu orchestrieren, bei denen das Publikum im Mittelpunkt steht.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/de\/technologieplattformen\/iris\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T15:46:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/06\/location-optimization.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta 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