{"id":164584,"date":"2026-08-20T08:55:12","date_gmt":"2026-08-20T13:55:12","guid":{"rendered":"https:\/\/www.dacgroup.com\/tech-platforms\/iris\/media-2\/"},"modified":"2026-08-20T10:03:52","modified_gmt":"2026-08-20T15:03:52","slug":"media","status":"publish","type":"tech-platforms","link":"https:\/\/www.dacgroup.com\/de\/technologieplattformen\/iris\/media\/","title":{"rendered":"IRIS \u2013 Media"},"content":{"rendered":"\n            <style>\n        .hero-internal-title-image {\n            display: inline-block;\n            max-width: 100%;\n            height: auto;\n            vertical-align: middle;\n        }\n    <\/style>\n\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/hero-d-tech-IRIS-Media.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/hero-d-xl-tech-IRIS-Media.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/hero-m-tech-IRIS-Media.png');\n                height: 320px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"320px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/de\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/technologieplattformen\/\">Technologieplattformen<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/technologieplattformen\/iris\/\">Iris<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/IRIS-Media-Media-03-1.svg\" class=\"hero-internal-title-image\" alt=\"IRIS Media\" \/>                            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>IRIS Media unterst\u00fctzt Marken dabei, mit Zuversicht zu planen und pr\u00e4zise zu handeln. Durch die Verkn\u00fcpfung von Strategie, Investitionen und Umsetzung wird die Mediaplanung zu einem intelligenteren und agileren Prozess, der auf kontinuierliche Optimierung im Tagesgesch\u00e4ft ausgelegt ist.<\/p>            <\/div>\n        \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/dienstleistungen\/paid-media\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>SPRECHEN WIR \u00dcBER IRIS MEDIA<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/de\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/technologieplattformen\/\">Technologieplattformen<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/technologieplattformen\/iris\/\">Iris<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/IRIS-Media-Media-03-1.svg\" class=\"hero-internal-title-image\" alt=\"IRIS Media\" \/>                            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#ffffff;\">\n                <p>IRIS Media unterst\u00fctzt Marken dabei, mit Zuversicht zu planen und pr\u00e4zise zu handeln. Durch die Verkn\u00fcpfung von Strategie, Investitionen und Umsetzung wird die Mediaplanung zu einem intelligenteren und agileren Prozess, der auf kontinuierliche Optimierung im Tagesgesch\u00e4ft ausgelegt ist.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/dienstleistungen\/paid-media\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>SPRECHEN WIR \u00dcBER IRIS MEDIA<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect 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14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n    <style>\n        :root {\n            --dots-color: #00aae7;\n        }\n\n        .services-carousel__title strong,\n        [data-theme=\"dark\"] [data-id=\"6a873f74d6645\"]\n        {\n            color:#00aae7 !important;\n        }\n    <\/style>\n    \n\n\n<section id=\"services-carousel\" class=\"\">\n\n    <div class=\"services-carousel  black large\">\n\n        <div class=\"container wrapper max-1448 padding60\">\n            \n            <div class=\"d-flex flex-column text-container\">\n                                    <h2 class=\"services-carousel__title  \">\n                        Jede Mediaentscheidung z\u00e4hlt                    <\/h2>\n                    \n\n                \n                            <\/div>\n\n            <div class=\"services-carousel__items carousel\" data-theme=\"dark\">\n\n                <div class=\"carousel-wrapper owl-carousel owl-theme\">\n                                                                        <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Strategic-planning2x.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Strategic-planning2x.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Strategic-planning2x.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Strategic-planning2x.svg\"\n                alt=\"Strategische Planung\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a873f74d6645\" style=\"text-align: center\">Strategische Planung<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Audience Intelligence, Gesch\u00e4ftsziele und Kanalstrategie verbinden, um st\u00e4rkere Mediaprogramme aufzubauen.<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Confident-investment2x.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Confident-investment2x.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Confident-investment2x.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Confident-investment2x.svg\"\n                alt=\"Investitionen mit Sicherheit\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a873f74d6645\" style=\"text-align: center\">Investitionen mit Sicherheit<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Budgets effektiver zuweisen, mit einem klareren Verst\u00e4ndnis daf\u00fcr, wo Ausgaben die gr\u00f6\u00dfte Wirkung erzielen.<\/p>\n                            <\/div>\n                                                    <div class=\"services-carousel__item item \">\n                                                                    <div class=\"services-carousel__image\" >\n                                                <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Connected-execution2x.svg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Connected-execution2x.svg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Connected-execution2x.svg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/Connected-execution2x.svg\"\n                alt=\"Vernetzte Umsetzung\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                                <\/div>\n                                                                <h3  class=\"services-carousel__item-title \" data-id=\"6a873f74d6645\" style=\"text-align: center\">Vernetzte Umsetzung<\/h3>\n                                <p class=\"services-carousel__item-description\" style=\"text-align: center\">Verbinden Sie Planung, Aktivierung und operative Umsetzung in einem kontinuierlichen Kreislauf aus Lernen und Verbesserung.<\/p>\n                            <\/div>\n                                                            <\/div>\n\n            <\/div>\n\n                    <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"services\" class=\"services-section\">\n\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n\n                        <h2>Mit jeder Kampagne neuen Schwung gewinnen<\/h2>\n            \n                        <div><p>Die Mediaplanung ist komplexer denn je: mehr Kan\u00e4le, mehr Zielgruppen und mehr Daten, um Ergebnisse nachzuweisen \u2013 und gleichzeitig m\u00fcssen Teams schneller arbeiten als je zuvor. <\/p>\n<div class=\"d-block\" style=\"height:24px;\"><\/div>\n<p>IRIS Media vereint Planung, Investitionen und Optimierung an einem Ort, sodass die Media-Expertinnen und -Experten von DAC Strategie und Umsetzung nahtlos miteinander verbinden k\u00f6nnen. Das Ergebnis ist ein agilerer und transparenterer Prozess, der jede Kampagne zu einer wertvollen Grundlage f\u00fcr zuk\u00fcnftige Erkenntnisse macht. <\/p>\n<\/div>\n            \n            \n                    \n<div class=\"  \">\n\n        <a href=\"\/de\/dienstleistungen\/paid-media\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>SPRECHEN WIR \u00dcBER IRIS MEDIA<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n            <\/svg>\n\n            \n\n        \n        <\/a>\n    \n<\/div>\n\n\n        <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-1\">\n                        <button class=\"accordion-button \" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-1\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-1\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"true\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"Mediaplanung section - 1\">\n                            Mediaplanung                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Strategie in die Tat umsetzen. IRIS Media kombiniert historische Leistungsdaten, Unternehmensziele sowie Zielgruppen- und Marktanalysen, um Mediapl\u00e4ne zu erstellen, die neue Chancen aufdecken und Investitionen auf messbare Ergebnisse ausrichten. <\/p>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-2\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-2\" \n                                aria-expanded=\"false\" \n                                aria-controls=\"collapse-2\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"Budgetmanagement section - 2\">\n                            Budgetmanagement                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Sorgen Sie daf\u00fcr, dass Ihre Investitionen jederzeit mit Ihrer Strategie im Einklang bleiben. IRIS Media unterst\u00fctzt unsere Teams dabei, Ausgaben mit dem Plan abzugleichen, Abweichungen fr\u00fchzeitig zu erkennen und w\u00e4hrend des gesamten Kampagnenlebenszyklus fundiertere Budgetentscheidungen zu treffen. <\/p>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n                <div class=\"accordion-item\">\n                    <h3 class=\"accordion-header\" id=\"heading-3\">\n                        <button class=\"accordion-button collapsed\" \n                                type=\"button\" \n                                data-bs-toggle=\"collapse\" \n                                data-bs-target=\"#collapse-3\" \n                                aria-expanded=\"true\" \n                                aria-controls=\"collapse-3\"\n                                role=\"tab\"\n                                tabindex=\"0\"\n                                aria-selected=\"false\">\n                            <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"Performance-Optimierung section - 3\">\n                            Performance-Optimierung                        <\/button>\n                    <\/h3>\n                    <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                        <div class=\"accordion-body\">\n\n                            <p>Ergebnisse im Zeitverlauf verbessern. Durch die Verbindung von Planung, Aktivierung und Ergebnissen hilft IRIS Media Teams, Strategien zu verfeinern, neue Chancen aufzudecken und k\u00fcnftige Programme kontinuierlich zu st\u00e4rken. <\/p>\n\n                            \n                                <div class=\"ctas\">\n                                                                        \n                                    \n\n                                                                    <\/div>\n\n                            \n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                \n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n\n<section id=\"image-text-row-block\" class=\"image-text-row-block\">\n    <div class=\"content\">\n        \n        <div class=\"img-content\">\n            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/08\/istockphoto-185788877-640_adpp_is-1-2.png\" aria-hidden=\"true\" alt=\"\">\n        <\/div>\n\n        <div class=\"text-content\">\n            <h2>Auf geteilter Intelligence aufgebaut<\/h2>\n            <p>\n                Die meisten Mediapl\u00e4ne zeigen, was passiert ist \u2013 IRIS Media zeigt, warum. Durch die Zusammenf\u00fchrung von Zielgruppeninformationen, Unternehmenszielen, Investitionsentscheidungen und Kampagnenergebnissen in einer einzigen Umgebung entsteht ein lebendiger Wissensspeicher \u00fcber die Entscheidungen, die den Erfolg beeinflussen. \r\n<br><br>\r\nAuf einer sicheren und skalierbaren Grundlage aufgebaut, unterst\u00fctzt IRIS Media Teams dabei, aus jeder Ma\u00dfnahme zu lernen, neue Chancen zu erkennen und Investitionsentscheidungen schneller und mit gr\u00f6\u00dferer Sicherheit zu treffen.             <\/p>\n        <\/div>\n    \n    <\/div>\n<\/section>\n\n\n<section id=\"services-2\" class=\"services-section text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        \n                <div class=\"left-column\">\n\n                    <h2>Der DAC-Unterschied<\/h2>\n        \n                    <p>Leistungsstarke Technologie ist nur ein Teil der Gleichung. Deshalb kombiniert IRIS integrierte KI mit der Erfahrung der DAC-Spezialisten und hilft Marken, Insights in Handlungen und Strategie in messbare Gesch\u00e4tsergebnisse zu verwandeln. <\/p>\n            <\/div>\n    \n        \n        <div class=\"right-column\">\n\n                            <h3>ERG\u00c4NZENDE ANGEBOTE<\/h3>\n            \n            \n                <div class=\"services-accordion\" id=\"services-list-accordion\">\n\n                    \n                    <div class=\"service-item strategy\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/strategy\/strategische-zielgruppen-markt-einblicke\/\"\n                                        class=\"position-relative d-inline-flex strategy\"\n                                        target=\"_self\"\n                                    >Audience Insights<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                    <div class=\"service-item full_funnel_media\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/paid-media\/\"\n                                        class=\"position-relative d-inline-flex full_funnel_media\"\n                                        target=\"_self\"\n                                    >Paid Media<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                    <div class=\"service-item analytics\">\n\n                                                <div class=\"service-header\">\n                        \n                            \n                            <h3 class=\"service-title\">\n                                                                    <a\n                                        href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/analytics\/business-intelligence\/\"\n                                        class=\"position-relative d-inline-flex analytics\"\n                                        target=\"_self\"\n                                    >Business Intelligence<\/a>\n                                                            <\/h3>\n\n                            \n                        <\/div>\n                        \n                    <\/div>\n\n                    \n                <\/div>\n\n            \n                            <a\n                    href=\"\/fr-ca\/services\/\"\n                    class=\"btn_primary-filled_white_hand\"\n                    target=\"\"\n                >\n                    <div>ALLE SERVICES ANSEHEN<\/div>\n                    <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"currentColor\"\/>\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"currentColor\"\/>\n<\/svg>                <\/a>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"phrase-carousel\" class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button id=\"play-pause-button\"><img decoding=\"async\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"Control Button\"><\/button>\n\n    \n    <div class=\"container max-1448 padding60\">\n\n        <h2 style=\"color:#363534\">\n\n            \n                \n                <div class=\"scroller\">\n                    <div class=\"inner\">\n                    \n                                                                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Reichweite erh\u00f6hen mit zukunftsweisenden Media-Kampagnen.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Ziegruppen aktivieren mit lokal ausgerichteten Strategien.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Treffen Sie datengest\u00fctzte Entscheidungen f\u00fcr messbare Ergebnisse.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Ergebnisse steigern mit einem Performance-orientierten Ansatz.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Vorsprung durch KI-gest\u00fctzte Innovationen.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Erh\u00f6hen Sie mit markenorientierten L\u00f6sungen Ihre Anziehungskraft.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n                \n                                    \n        <\/h2>\n                    \n        \n                    \n<div class=\"  \">\n\n        <a href=\"\/de\/kontakt\/\" class=\"btn_primary-filled_black_arrow\" >\n    \n        <div>Lassen Sie uns vorw\u00e4rts gehen<\/div>\n\n        \n            \n            <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"\/>\n                <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"\/>\n                <path 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.img-content {\r\n        overflow: hidden !important;\r\n    }\r\n}<\/style>","protected":false},"featured_media":0,"parent":56074,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-164584","tech-platforms","type-tech-platforms","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IRIS Media | Mediaplanung &amp; Optimierung | DAC<\/title>\n<meta name=\"description\" content=\"IRIS Media verbindet Planung, Investition und Optimierung, damit Marken intelligentere Mediaentscheidungen treffen und Ergebnisse kontinuierlich verbessern k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/de\/technologieplattformen\/iris\/media\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta 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