{"id":158165,"date":"2026-02-09T14:38:37","date_gmt":"2026-02-09T19:38:37","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/data-strategy-martech\/"},"modified":"2026-04-01T15:12:44","modified_gmt":"2026-04-01T20:12:44","slug":"datenstrategie-marketingtechnologie","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/datenstrategie-marketingtechnologie\/","title":{"rendered":"Data Strategy and\u00a0MarTech"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Data-Strategy-Martech.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Data-Strategy-Martech-XL.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-M-Data-Strategy-Martech.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                KI-f\u00e4hige Datenstrategie <br class=\"d-none d-lg-block\">und MarTech            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Wir helfen Marken dabei, skalierbare und zukunftsf\u00e4hige Daten\u00f6kosysteme zu entwerfen \u2013 indem wir Plattformen vereinheitlichen, Compliance sicherstellen und Erkenntnisse \u00fcber den gesamten Marketing-Stack und die unterst\u00fctzenden Intelligenzsysteme hinweg operationalisieren.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/kontakt\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>SPRECHEN WIR \u00dcBER MARKETINGTECHNOLOGIE<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n     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21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                KI-f\u00e4hige Datenstrategie <br class=\"d-none d-lg-block\">und MarTech            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Wir helfen Marken dabei, skalierbare und zukunftsf\u00e4hige Daten\u00f6kosysteme zu entwerfen \u2013 indem wir Plattformen vereinheitlichen, Compliance sicherstellen und Erkenntnisse \u00fcber den gesamten Marketing-Stack und die unterst\u00fctzenden Intelligenzsysteme hinweg operationalisieren.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/kontakt\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>SPRECHEN WIR \u00dcBER MARKETINGTECHNOLOGIE<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 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15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"block_f13f17b9db1f08701e51d6821dd8e479\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Schaffen Sie die Grundlagen f\u00fcr &lt;br&gt;                                    <span class=\"section-header-block__accent\">intelligenteres Marketing<\/span>\n                                                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">Marketing-Tech-Stacks sind leistungsf\u00e4higer \u2013 und komplexer \u2013 als je zuvor. Bei Proove helfen wir Marken, diese Komplexit\u00e4t mit zukunftsf\u00e4higen Datenstrategien zu durchdringen, die Klarheit und Kontrolle an jeden Touchpoint bringen. Ob Sie Plattformen aufeinander abstimmen oder Erkenntnisse team\u00fcbergreifend operationalisieren m\u00f6chten \u2013 wir helfen Ihnen, die Zusammenh\u00e4nge zu erkennen und Ihre Daten \u00fcber Teams, Plattformen und KI-gest\u00fctzte Workflows hinweg intelligenter arbeiten zu lassen.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_a3479cd070e173100985e23bd5e04978\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Erhalten Sie einheitliche Erkenntnisse<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Verbinden Sie isolierte Plattformen und Datens\u00e4tze zu einer intelligenten Ansicht, die eine ganzheitliche Planung und Berichterstattung unterst\u00fctzt. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A graphic showing the various technologies Proove uses organized into four categories: Research and insights, execution and optimization, proprietary platforms, and reporting analysis.\"  aria-label=\"A graphic showing the various technologies Proove uses organized into four categories: Research and insights, execution and optimization, proprietary platforms, and reporting analysis.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/8611304c431f5a14f81215512ba8d4a81101c839-1.png');\" role=\"img\" aria-label=\"A graphic showing the various technologies Proove uses organized into four categories: Research and insights, execution and optimization, proprietary platforms, and reporting analysis.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Machen Sie Ihre Technologie zukunftssicher<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Entwerfen Sie skalierbare, flexible Systeme, die mit Ihrem Unternehmen wachsen und sich an eine sich entwickelnde Daten- und Datenschutzlandschaft anpassen.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A woman holding a smartphone that is projecting an augmented padlock icon.\"  aria-label=\"A woman holding a smartphone that is projecting an augmented padlock icon.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/9a344d76b4c21abd1dfd5a94e42bafbcb754431f-1.jpg');\" role=\"img\" aria-label=\"A woman holding a smartphone that is projecting an augmented padlock icon.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Bleiben Sie konform und wettbewerbsf\u00e4hig<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Navigieren Sie sicher durch die komplexe Datenschutzlandschaft von heute und bewahren Sie dabei sowohl die Datenintegrit\u00e4t als auch umsetzbare Erkenntnisse.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Setzen Sie Ihre Daten in die Praxis um <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Setzen Sie Ihre Strategie in die Tat um, indem Sie Cloud-Systeme, Tags und Tools in Ihrem gesamten Marketing-\u00d6kosystem miteinander verbinden.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Systeme, die Ma\u00dfnahmen vorantreiben<\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW46118933 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW46118933 BCX0\">Von Plattform-Audits bis hin zur CDP-Architektur helfen wir Marken dabei, die Systeme, die ihr Marketing vorantreiben, zu entwerfen, zu verfeinern und zukunftssicher zu machen. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW46118933 BCX0\">Proove<\/span><span class=\"NormalTextRun SCXW46118933 BCX0\"> sorgt daf\u00fcr, dass Ihre Datenstrategie nicht nur technisch einwandfrei ist, sondern auch auf Ihre Ziele abgestimmt, anpassungsf\u00e4hig und darauf ausgelegt ist, \u00fcber alle Kan\u00e4le hinweg echte Ergebnisse zu erzielen<\/span><span class=\"NormalTextRun SCXW46118933 BCX0\">.<\/span><\/span><span class=\"EOP SCXW46118933 BCX0\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/de\/kontakt\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>SPRECHEN WIR \u00dcBER MARKETINGTECHNOLOGIE<\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Datenpr\u00fcfungen und Governance                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Verschaffen Sie sich Klarheit dar\u00fcber, welche Daten Sie haben, wo sie gespeichert sind und wie sie verwendet werden. Unsere Pr\u00fcfungen bewerten die Datenqualit\u00e4t, Redundanz und den Zugriff und legen gleichzeitig den Grundstein f\u00fcr skalierbare, konforme Governance-Frameworks.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Cloud- und CDP-Architektur                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Ganz gleich, ob Sie eine Cloud-Umgebung einrichten oder CDP-L\u00f6sungen evaluieren \u2013 wir entwerfen Architekturen, die Daten vereinheitlichen, Reibungsverluste reduzieren und unternehmensweiten Zugriff auf Erkenntnisse erm\u00f6glichen.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Tagging-Strategie                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Wir helfen Ihnen dabei, das Wesentliche im Blick zu behalten. Von der Planung bis zur Umsetzung sorgen unsere Tagging-Strategien f\u00fcr eine saubere Datenerfassung, umsetzbare Ereignisse und eine nahtlose Integration mit nachgelagerten Plattformen.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Datenschutz, Einwilligung und Compliance                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Wir integrieren Datenschutz in jede Ebene Ihres Stacks und stellen so sicher, dass die Anforderungen der DSGVO, des CCPA und der Einwilligung erf\u00fcllt werden, ohne die Verwendbarkeit der Daten oder die Marketingleistung zu beeintr\u00e4chtigen.                            <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Nahtlose Integration f\u00fcr maximale Wirkung<\/h2>\n            <p>Ihre Datensysteme sollten das Marketing nicht nur unterst\u00fctzen, sondern es auch optimieren. Die strategische Architektur von Proove bildet die Grundlage f\u00fcr alles, von intelligenteren Experimenten bis hin zu skalierbarer Personalisierung. Durch die Verbindung Ihrer Plattformen, Governance und Pipelines helfen wir Ihnen, die Leistung Ihres gesamten Marketing-\u00d6kosystems zu steigern. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>STEIGERN SIE IHRE PERFORMANCE MIT\u2026<\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/proove.dacgroup.com\/de\/dienstleistungen\/ki-daten-dialogorientierte-intelligenz\/integrierte-business-intelligence\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Business Intelligence<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/conversion-erlebnis-optimierung\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Optimierung von Conversions und dem Nutzererlebnis<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/strategy\/digital-strategie\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">Digitale Strategie <\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/de\/services\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>ALLE SERVICES ANSEHEN<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Und wir k\u00f6nnen es belegen\u202f<\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2-480x320.jpg\"\n                alt=\"Silhouettes of people walking in a digital, futuristic environment with glowing orange circuit patterns.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Wir decken die Mythen rund um Marketing-Mix-Modellierung auf\u202f<\/h3>                <p><p>Marketing-Tech-Stacks sind leistungsf\u00e4higer \u2013 und komplexer \u2013 als je zuvor. Bei Proove helfen wir Marken, diese Komplexit\u00e4t mit zukunftsf\u00e4higen Datenstrategien zu durchdringen, die Klarheit und Kontrolle an jeden Touchpoint bringen. Ob Sie Plattformen aufeinander abstimmen oder Erkenntnisse team\u00fcbergreifend operationalisieren m\u00f6chten \u2013 wir helfen Ihnen, die Zusammenh\u00e4nge zu erkennen und Ihre Daten \u00fcber Teams, Plattformen und KI-gest\u00fctzte Workflows hinweg intelligenter arbeiten zu lassen.<\/p><ul><li><span class=\"TextRun SCXW248211041 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW248211041 BCX0\">Die meisten Marken betrachten <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW248211041 BCX0\">Mixed Media<\/span><span class=\"NormalTextRun SCXW248211041 BCX0\"> Modeling (MMM) mittlerweile als wichtigen Bestandteil ihres Analyse-Toolkits, sind jedoch oft falsch dar\u00fcber informiert, was damit m\u00f6glich ist und was nicht<\/span><span class=\"NormalTextRun SCXW248211041 BCX0\">.\u202f<\/span><\/span><span class=\"EOP SCXW248211041 BCX0\" data-ccp-props=\"{\"335559685\":2160,\"469777462\":[720,2160],\"469777927\":[0,0],\"469777928\":[0,8]}\"> <\/span><\/li><li><span class=\"TextRun SCXW106483017 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW106483017 BCX0\">Entlarven Sie die Mythen rund um MMM und sichern Sie sich mit unserem exklusiven (und kostenlosen!) <\/span><\/span><span class=\"TextRun SCXW106483017 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW106483017 BCX0\">Whitepaper <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW106483017 BCX0\">einen<\/span><span class=\"NormalTextRun SCXW106483017 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW106483017 BCX0\">Vorsprung<\/span><span class=\"NormalTextRun SCXW106483017 BCX0\">.\u202f<\/span><\/span><span class=\"EOP SCXW106483017 BCX0\" data-ccp-props=\"{\"335559685\":2160,\"469777462\":[720,2160],\"469777927\":[0,0],\"469777928\":[0,8]}\"> <\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>WHITE PAPER HERUNTERLADEN\u202f <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_f02c132780f8c8d125c3b589d5fbffdc\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/analytics\/inkrementelle-analysen-bahnbrechende-strategie-oder-marketing-jargon\/\" aria-label=\"Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/analytics\/inkrementelle-analysen-bahnbrechende-strategie-oder-marketing-jargon\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_0c2d7bd2eed73362c794e715f91893d0\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-center\">\n                            Unser Performance Stack\u202f                                                    <\/h2>\n\n        \n            <\/div>\n<\/section>\n\n\n    <script>\n        window.brandcarouselspeed = 9000;\n        window.brandcarouselstatic = false;\n    <\/script>\n\n    <section id=\"brands-carousel\" class=\"\">\n        <div class=\"brand-carousel-wrapper\">\n            <div class=\"brand-carousel\">\n                <div class=\"carousel-wrapper\">\n                                                                        <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/12\/ShiftHappens-Episode2-BlogBanner-1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" 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class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/Jose-Parrado-e1767787939583.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image.png\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image.png\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-1.png\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-1.png\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/AI-Is-Changing-the-Search-Game-450x250-Blog1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/AI-Is-Changing-the-Search-Game-660x625-Blog1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                            <\/div>\n\n                                <div class=\"carousel-controls\">\n                    <button aria-label=\"Pause brands scroll animation\" id=\"carousel-toggle-control-button\" class=\"control-button\">\n                                                    <img decoding=\"async\" aria-hidden=\"true\" focusable=\"false\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"\"\/>\n                                            <\/button>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"proove-cta-section\" id=\"proove-cta\">\n    <div class=\"proove-cta-wrapper\">\n        <div class=\"proove-cta-container\">\n            \n                            <h2 class=\"proove-cta-heading\">Lassen Sie uns anfangen.\u202f<\/h2>\n            \n                            <p class=\"proove-cta-description\">Machen Sie aus unbeachteten Daten echte Erfolge. 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