{"id":158119,"date":"2026-02-09T14:26:15","date_gmt":"2026-02-09T19:26:15","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/segmentierung\/data-segmentation-clustering\/"},"modified":"2026-02-16T12:48:09","modified_gmt":"2026-02-16T17:48:09","slug":"daten-segmentierung-clustering","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/daten-segmentierung-clustering\/","title":{"rendered":"Data\u00a0segmentation\u00a0and\u00a0clustering\u00a0"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Data-Segmentation.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Data-Segmentation-XL.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-M-Data-Segmentation.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/de\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/\">Dienstleistungen<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/\">Segmentierung<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Datensegmentierung und Clustering             <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p><span class=\"TextRun SCXW185730179 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW185730179 BCX0\">Anstatt mit Annahmen zu beginnen, lassen wir die Daten sprechen \u2013 mit Segmentierungs- und Clustering-L\u00f6sungen, die nat\u00fcrliche Muster und Gruppierungen aufdecken und Ihnen eine pr\u00e4zise Umsetzung erm\u00f6glichen<\/span><span class=\"NormalTextRun SCXW185730179 BCX0\">.<\/span><\/span><span class=\"EOP SCXW185730179 BCX0\" data-ccp-props=\"{\"335559685\":1440,\"335559991\":1440}\"> <\/span><\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/kontakt\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>SPRECHEN WIR \u00dcBER DATENSEGMENTIERUNG <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/de\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/\">Dienstleistungen<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/\">Segmentierung<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Datensegmentierung und Clustering             <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p><span class=\"TextRun SCXW185730179 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW185730179 BCX0\">Anstatt mit Annahmen zu beginnen, lassen wir die Daten sprechen \u2013 mit Segmentierungs- und Clustering-L\u00f6sungen, die nat\u00fcrliche Muster und Gruppierungen aufdecken und Ihnen eine pr\u00e4zise Umsetzung erm\u00f6glichen<\/span><span class=\"NormalTextRun SCXW185730179 BCX0\">.<\/span><\/span><span class=\"EOP SCXW185730179 BCX0\" data-ccp-props=\"{\"335559685\":1440,\"335559991\":1440}\"> <\/span><\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/kontakt\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>SPRECHEN WIR \u00dcBER DATENSEGMENTIERUNG <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"block_dc82466a98257610529ac0799265af28\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Struktur                                     <span class=\"section-header-block__accent\">und &lt;br&gt; Bedeutung<\/span>\n                                f\u00fcr verteilte Daten schaffen                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">Beim Clustering geht es nicht nur um Personas, sondern auch um Klarheit. Bei Proove nutzen wir Datensegmentierung, um sinnvolle Strukturen in umfangreichen, vielf\u00e4ltigen Datens\u00e4tzen aufzudecken. Ganz gleich, ob Sie Produktgruppen, Conversion-Pfade oder Kampagnenleistungen analysieren \u2013 unser Ansatz optimiert die Modellierung, unterst\u00fctzt die Automatisierung und f\u00f6rdert bessere Entscheidungen in Ihrem gesamten Stack. <\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_e95c8e06ade6bed3bca31e80744312ef\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Vereinfachen Sie komplexe Daten <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Schaffen Sie Klarheit in umfangreichen, vielf\u00e4ltigen Datens\u00e4tzen \u00fcber Kan\u00e4le, Tools und Teams hinweg. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A chart plotting colored dots into clusters that outlined by large circles, representing the discipline of data segmentation and clustering.\"  aria-label=\"A chart plotting colored dots into clusters that outlined by large circles, representing the discipline of data segmentation and clustering.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Rectangle-309-1.png');\" role=\"img\" aria-label=\"A chart plotting colored dots into clusters that outlined by large circles, representing the discipline of data segmentation and clustering.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Beschleunigen Sie die Modellierung und Analyse <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Speisen Sie sauberere, geclusterte Daten in nachgelagerte Modelle ein, um die Leistung und Interpretierbarkeit zu verbessern. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A hand manipulating a series of floating, augmented reality charts.\"  aria-label=\"A hand manipulating a series of floating, augmented reality charts.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/c5a9a9570ee2756aed4998704db7068cfe13a5f1.jpg');\" role=\"img\" aria-label=\"A hand manipulating a series of floating, augmented reality charts.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">F\u00f6rdern Sie Automatisierung und Personalisierung <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Erm\u00f6glichen Sie regelbasierten oder KI-gesteuerten Systemen, auf segmentierte Verhaltensweisen, Regionen oder Inhaltstypen zu reagieren. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Entdecken Sie strategische Chancen <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Decken Sie versteckte Gruppierungen und Anomalien auf, die zu intelligenterem Targeting, besserer Ressourcenzuweisung und mehr Innovation f\u00fchren. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Techniken, die zu konkreten Resultaten f\u00fchren <\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW242472490 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW242472490 BCX0\">Wir wenden fortschrittliche statistische Methoden und Methoden des maschinellen Lernens an, um Ihnen dabei zu helfen, Ihre Daten zu organisieren, zu vereinfachen und <\/span><span class=\"NormalTextRun SCXW242472490 BCX0\">zu aktivieren. Von unbeaufsichtigtem Daten-Clustering bis hin zur Dimensionsreduktion \u2013 diese Techniken erschlie\u00dfen Strukturen und Erkenntnisse selbst aus den komplexesten Datens\u00e4tzen<\/span><span class=\"NormalTextRun SCXW242472490 BCX0\">.<\/span><\/span><span class=\"EOP SCXW242472490 BCX0\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/de\/kontakt\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>SPRECHEN WIR \u00dcBER DATENSEGMENTIERUNG <\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Nicht \u00fcberwachte Lernmodelle                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Wir wenden Clustering-Algorithmen wie k-means, DBSCAN und hierarchische Modelle an, um nat\u00fcrliche Gruppierungen innerhalb Ihrer Daten aufzudecken \u2013 ohne Vorabkennzeichnung oder Annahmen \u2013, sodass Sie Segmente erstellen k\u00f6nnen, die das tats\u00e4chliche Verhalten widerspiegeln.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Multi-Set-Clustering                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Wenn Ihre Zielgruppe \u00fcber mehrere Dom\u00e4nen oder Datens\u00e4tze hinweg interagiert, verbinden und clustern wir diese \u00fcber Umgebungen hinweg und decken so Muster \u00fcber Inhalte, Produkte, Zeitr\u00e4ume oder Gesch\u00e4ftsbereiche hinweg auf.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Reduzierung der Dimensionalit\u00e4t und Filterung von St\u00f6rsignalen                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Hochdimensionale Datens\u00e4tze enthalten oft redundante oder irrelevante Merkmale, die die Erkenntnisse tr\u00fcben und die Leistung beeintr\u00e4chtigen. Wir wenden Techniken wie die Hauptkomponentenanalyse (PCA) und t-SNE an, um Daten auf ihre aussagekr\u00e4ftigsten Komponenten zu komprimieren \u2013 dabei entfernen wir St\u00f6rsignale, heben wichtige Treiber hervor und verbessern die Leistung und Interpretierbarkeit nachgelagerter Modelle.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Plattform\u00fcbergreifende Normalisierung                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Unterschiedliche Plattformen verfolgen das Nutzerverhalten auf unterschiedliche Weise, was oft zu fragmentierten oder inkonsistenten Eingaben f\u00fchrt. Wir normalisieren Struktur, Umfang und Taxonomie \u00fcber Datens\u00e4tze hinweg, um sicherzustellen, dass Cluster das tats\u00e4chliche Nutzerverhalten widerspiegeln, was zu einer genauen Segmentierung \u00fcber Kan\u00e4le, Ger\u00e4te und Umgebungen hinweg f\u00fchrt.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Nahtlose Integration f\u00fcr echte Ergebnisse <\/h2>\n            <p>Segmentierung ist am wertvollsten, wenn sie direkt in die Umsetzung einflie\u00dft. Aus diesem Grund integrieren wir Clustering-Ergebnisse in die umfassenderen Medien-, Content- und Personalisierungsstrategien von DAC \u2013 damit die gewonnenen Erkenntnisse zu einer besseren Zielgruppenansprache, \u00fcberzeugenderen Kreativkonzepten und einer effektiveren Optimierung f\u00fchren. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>STEIGERN SIE IHRE PERFORMANCE MIT\u2026 <\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/kundschaft-segmentierung-personalisierung\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Segmentierung und Personalisierung von Kunden<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/conversion-erlebnis-optimierung\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Optimierung von Conversions und dem Nutzererlebnis<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/strategy\/strategische-zielgruppen-markt-einblicke\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">Zielgruppen- und Markteinblicke<\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/de\/services\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>ALLE SERVICES ANSEHEN <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Und wir k\u00f6nnen es belegen.\u202f\u202f <\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2-480x320.jpg\"\n                alt=\"Silhouettes of people walking in a digital, futuristic environment with glowing orange circuit patterns.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Wir decken Mythen rund um Marketing-Mix-Modellierung auf\u202f<\/h3>                <p><ul><li><span class=\"TextRun SCXW21359315 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW21359315 BCX0\">Die meisten Marken betrachten <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW21359315 BCX0\">Mixed Media<\/span><span class=\"NormalTextRun SCXW21359315 BCX0\"> Modeling (MMM) mittlerweile als wichtigen Bestandteil ihres Analyse-Toolkits, sind jedoch oft falsch dar\u00fcber informiert, was damit m\u00f6glich ist und was nicht.\u202f<\/span><\/span><span class=\"EOP SCXW21359315 BCX0\" data-ccp-props=\"{\"335559685\":2160,\"469777462\":[720,2160],\"469777927\":[0,0],\"469777928\":[0,8]}\"> <\/span><\/li><li><span class=\"TextRun SCXW67865177 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW67865177 BCX0\">Entlarven Sie die Mythen rund um MMM und verschaffen Sie sich mit unserem exklusiven (und kostenlosen!) Whitepaper einen Vorsprung<\/span><span class=\"NormalTextRun SCXW67865177 BCX0\">.\u202f<\/span><\/span><span class=\"EOP SCXW67865177 BCX0\" data-ccp-props=\"{\"335559685\":2160,\"469777462\":[720,2160],\"469777927\":[0,0],\"469777928\":[0,8]}\"> <\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>WHITE PAPER HERUNTERLADEN\u202f <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_4cbaefc36fc08bfa3709eb7a89103023\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/analytics\/inkrementelle-analysen-bahnbrechende-strategie-oder-marketing-jargon\/\" aria-label=\"Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/analytics\/inkrementelle-analysen-bahnbrechende-strategie-oder-marketing-jargon\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_0694e464fa46b1978cf427858b720ef5\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-center\">\n                            Unser Performance Stack\u202f                                                     <\/h2>\n\n        \n            <\/div>\n<\/section>\n\n\n    <script>\n        window.brandcarouselspeed = 9000;\n        window.brandcarouselstatic = false;\n    <\/script>\n\n    <section id=\"brands-carousel\" class=\"\">\n        <div class=\"brand-carousel-wrapper\">\n            <div class=\"brand-carousel\">\n                <div class=\"carousel-wrapper\">\n                                                                        <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/12\/ShiftHappens-Episode2-BlogBanner-1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/12\/ShiftHappens-Artwork-Final-FR-1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/12\/ShiftHappens-Artwork-Final-FR-1-1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/Jose-Parrado-e1767787939583.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image.png\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image.png\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-1.png\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-1.png\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/AI-Is-Changing-the-Search-Game-450x250-Blog1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/AI-Is-Changing-the-Search-Game-660x625-Blog1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                            <\/div>\n\n                                <div class=\"carousel-controls\">\n                    <button aria-label=\"Pause brands scroll animation\" id=\"carousel-toggle-control-button\" class=\"control-button\">\n                                                    <img decoding=\"async\" aria-hidden=\"true\" focusable=\"false\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"\"\/>\n                                            <\/button>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"proove-cta-section\" id=\"proove-cta\">\n    <div class=\"proove-cta-wrapper\">\n        <div class=\"proove-cta-container\">\n            \n                            <h2 class=\"proove-cta-heading\">Packen wir es an.\u202f <\/h2>\n            \n                            <p class=\"proove-cta-description\">Machen Sie aus unbeachteten Daten echte Erfolge. Lassen Sie uns dar\u00fcber sprechen und echte Ver\u00e4nderungen ansto\u00dfen. <\/p>\n            \n                            <a href=\"https:\/\/www.dacgroup.com\/de\/kontakt\/\" \n                   class=\"proove-cta-button btn_primary-filled_white_hand\" \n                   target=\"_blank\">\n                    <div>MIT PROOVE\u202fZUSAMMENARBEITEN\u202f <\/div>\n                    <svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M27.694 20.6003C27.589 20.7165 27.463 20.8106 27.322 20.877C25.861 21.5251 22.021 23.2382 17.914 25.1598C16.428 25.8705 14.877 26.428 13.282 26.8237C12.214 27.0754 11.102 27.0574 10.043 26.7706C8.983 26.4839 8.009 25.9374 7.204 25.1788C6.431 24.4539 5.831 23.5563 5.454 22.5563C5.077 21.5563 4.932 20.4806 5.03 19.414L6.145 8.0738C6.193 7.5824 6.438 7.1326 6.821 6.83C7.204 6.5277 7.692 6.3989 8.171 6.4741C8.614 6.5445 9.014 6.7842 9.291 7.1446C9.567 7.505 9.698 7.9592 9.658 8.4146L9.201 13.4934C9.175 13.8355 9.285 14.1738 9.506 14.4324C9.727 14.6911 10.041 14.8484 10.377 14.8692C10.713 14.8901 11.043 14.7726 11.293 14.5433L21.256 5.3408C21.491 5.1216 21.798 5 22.116 5C22.435 5 22.742 5.1216 22.977 5.3408C23.237 5.5827 23.387 5.9235 23.392 6.2827C23.397 6.6415 23.256 6.9867 23.003 7.2359L17.382 12.7695C17.249 12.9028 17.19 13.0948 17.224 13.2818C17.258 13.4688 17.381 13.6264 17.552 13.7019C17.723 13.7777 17.92 13.7622 18.077 13.6599L25.203 8.907C25.535 8.7219 25.935 8.7166 26.271 8.8928C26.607 9.0694 26.835 9.4045 26.88 9.7873C26.924 10.1701 26.78 10.5504 26.494 10.8021L19.572 15.915C19.452 16.0047 19.364 16.1311 19.32 16.2757C19.276 16.4204 19.278 16.5754 19.327 16.7185C19.392 16.9106 19.536 17.0644 19.721 17.1392C19.908 17.2147 20.118 17.2037 20.297 17.1089L26.245 13.9593C26.607 13.7666 27.042 13.7824 27.39 14.001C27.738 14.2199 27.947 14.609 27.941 15.0253C27.935 15.4419 27.714 15.8244 27.36 16.0325L20.524 20.1145C20.393 20.1992 20.312 20.3444 20.307 20.5024C20.302 20.6603 20.374 20.8106 20.499 20.9035C20.624 20.9967 20.787 21.0203 20.933 20.967L26.431 18.727C26.721 18.6092 27.046 18.6174 27.33 18.7497C27.612 18.8764 27.83 19.1164 27.932 19.413C28.003 19.6139 28.019 19.8309 27.977 20.0403C27.935 20.2497 27.837 20.443 27.695 20.5993L27.694 20.6003Z\" fill=\"black\"\/>\n                    <\/svg>\n                <\/a>\n            \n        <\/div>\n    <\/div>\n<\/section>\n\n","protected":false},"featured_media":0,"parent":158042,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-158119","services","type-services","status-publish","hentry"],"acf":{"tracking_category":"Default"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Segmentierung und Clustering von Daten | Proove<\/title>\n<meta name=\"description\" content=\"Erfahren Sie, wie Proove Clustering- und Segmentierungstechniken einsetzt, um komplexe Daten zu strukturieren, Erkenntnisse zu gewinnen und intelligentere Targeting- und Analyseverfahren zu erm\u00f6glichen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/daten-segmentierung-clustering\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentierung und Clustering von Daten | Proove\" \/>\n<meta property=\"og:description\" content=\"Erfahren Sie, wie Proove Clustering- und Segmentierungstechniken einsetzt, um komplexe Daten zu strukturieren, Erkenntnisse zu gewinnen und intelligentere Targeting- und Analyseverfahren zu erm\u00f6glichen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/daten-segmentierung-clustering\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T17:48:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/daten-segmentierung-clustering\/\",\"url\":\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/daten-segmentierung-clustering\/\",\"name\":\"Segmentierung und Clustering von Daten | Proove\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/#website\"},\"datePublished\":\"2026-02-09T19:26:15+00:00\",\"dateModified\":\"2026-02-16T17:48:09+00:00\",\"description\":\"Erfahren Sie, wie Proove Clustering- und Segmentierungstechniken einsetzt, um komplexe Daten zu strukturieren, Erkenntnisse zu gewinnen und intelligentere Targeting- und Analyseverfahren zu erm\u00f6glichen.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/daten-segmentierung-clustering\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/daten-segmentierung-clustering\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/daten-segmentierung-clustering\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PROOVE\",\"item\":\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Segmentation\",\"item\":\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Data\u00a0segmentation\u00a0and\u00a0clustering\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/de\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Segmentierung und Clustering von Daten | Proove","description":"Erfahren Sie, wie Proove Clustering- und Segmentierungstechniken einsetzt, um komplexe Daten zu strukturieren, Erkenntnisse zu gewinnen und intelligentere Targeting- und Analyseverfahren zu erm\u00f6glichen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/daten-segmentierung-clustering\/","og_locale":"de_DE","og_type":"article","og_title":"Segmentierung und Clustering von Daten | Proove","og_description":"Erfahren Sie, wie Proove Clustering- und Segmentierungstechniken einsetzt, um komplexe Daten zu strukturieren, Erkenntnisse zu gewinnen und intelligentere Targeting- und Analyseverfahren zu erm\u00f6glichen.","og_url":"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/daten-segmentierung-clustering\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_modified_time":"2026-02-16T17:48:09+00:00","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/daten-segmentierung-clustering\/","url":"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/daten-segmentierung-clustering\/","name":"Segmentierung und Clustering von Daten | Proove","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/de\/#website"},"datePublished":"2026-02-09T19:26:15+00:00","dateModified":"2026-02-16T17:48:09+00:00","description":"Erfahren Sie, wie Proove Clustering- und Segmentierungstechniken einsetzt, um komplexe Daten zu strukturieren, Erkenntnisse zu gewinnen und intelligentere Targeting- und Analyseverfahren zu erm\u00f6glichen.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/daten-segmentierung-clustering\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/daten-segmentierung-clustering\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/daten-segmentierung-clustering\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/de\/"},{"@type":"ListItem","position":2,"name":"PROOVE","item":"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/"},{"@type":"ListItem","position":3,"name":"Segmentation","item":"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/"},{"@type":"ListItem","position":4,"name":"Data\u00a0segmentation\u00a0and\u00a0clustering\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/de\/#website","url":"https:\/\/www.dacgroup.com\/de\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/de\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.dacgroup.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/de\/wp-json\/wp\/v2\/services\/158119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/de\/wp-json\/wp\/v2\/services"}],"about":[{"href":"https:\/\/www.dacgroup.com\/de\/wp-json\/wp\/v2\/types\/services"}],"up":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/de\/wp-json\/wp\/v2\/services\/158042"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/de\/wp-json\/wp\/v2\/media?parent=158119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}