{"id":158073,"date":"2026-02-09T14:12:24","date_gmt":"2026-02-09T19:12:24","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/segmentierung\/customer-segmentation-personalization\/"},"modified":"2026-04-01T15:44:46","modified_gmt":"2026-04-01T20:44:46","slug":"kundschaft-segmentierung-personalisierung","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/kundschaft-segmentierung-personalisierung\/","title":{"rendered":"Customer segmentation\u00a0and personalization\u00a0"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Customer-Segmentation-XL.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Customer-Segmentation-XL.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Customer-Segmentation-XL.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/de\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/\">Dienstleistungen<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/\">Segmentierung<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                KI-f\u00e4hige Kundensegmentierung und Personalisierung            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Die Services von Proove f\u00fcr Kundensegmentierung und Personalisierung verwandeln Rohdaten in ein tiefes Zielgruppenverst\u00e4ndnis und erm\u00f6glichen dynamische, relevante Erlebnisse \u00fcber jede Phase der Customer Journey und \u00fcber KI-gest\u00fctzte Touchpoints hinweg.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/kontakt\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>SPRECHEN WIR \u00dcBER KUNDENSEGMENTIERUNG <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                   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padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/de\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/\">Dienstleistungen<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/\">Segmentierung<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                KI-f\u00e4hige Kundensegmentierung und Personalisierung            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Die Services von Proove f\u00fcr Kundensegmentierung und Personalisierung verwandeln Rohdaten in ein tiefes Zielgruppenverst\u00e4ndnis und erm\u00f6glichen dynamische, relevante Erlebnisse \u00fcber jede Phase der Customer Journey und \u00fcber KI-gest\u00fctzte Touchpoints hinweg.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/kontakt\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>SPRECHEN WIR \u00dcBER KUNDENSEGMENTIERUNG <\/div>\n\n                        \n                                \n                           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<\/div>\n\n\n\n\n<section id=\"block_1eaba9b7e4de5777e47bb462ade47881\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Bieten Sie                                     <span class=\"section-header-block__accent\">personalisierte &lt;br&gt; Erlebnisse <\/span>\n                                im grossen Massstab                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">Kundinnen und Kunden erwarten heute mehr als Einheitskampagnen. Proove erstellt auf Basis von First- und Third-Party-Daten reichhaltige, erkenntnisgetriebene Segmente und hilft Ihnen dann, diese Zielgruppen \u00fcber Media, Content, CRM und KI-gest\u00fctzte Touchpoints hinweg zu aktivieren. Das Ergebnis: Marketing, das rechtzeitig, relevant und auf jede Phase der Customer Journey zugeschnitten ist.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_9d46be6a5efc085b4ab9016b95d8727f\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Verbessern Sie Relevanz und Engagement <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Passen Sie Botschaften, Angebote und Werbemittelkonzepte an die Bed\u00fcrfnisse, Vorlieben und Verhaltensweisen jedes Zielgruppensegments an. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Eine Person nutzt einen Laptop, wobei visuelle Elemente zur Kundensegmentierung und Personalisierung als erweiterte Realit\u00e4t erscheinen.\"  aria-label=\"Eine Person nutzt einen Laptop, wobei visuelle Elemente zur Kundensegmentierung und Personalisierung als erweiterte Realit\u00e4t erscheinen.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/de5019b1d67378e1c3eedacfe68230749af8fffb.jpg');\" role=\"img\" aria-label=\"Eine Person nutzt einen Laptop, wobei visuelle Elemente zur Kundensegmentierung und Personalisierung als erweiterte Realit\u00e4t erscheinen.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Steigern Sie die Effizienz von Media <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Steigern Sie den ROI, indem Sie Zielgruppensignale mit intelligenterem Targeting und kreativer Bereitstellung \u00fcber bezahlte und eigene Kan\u00e4le hinweg abstimmen. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A man in a footwear store using his smartphone to browse footwear online.\"  aria-label=\"A man in a footwear store using his smartphone to browse footwear online.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/f1ec65175daad24ee9cd20768a5a89fcb890724c.jpg');\" role=\"img\" aria-label=\"A man in a footwear store using his smartphone to browse footwear online.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Steigern Sie den Lifetime Value <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">St\u00e4rken Sie die Kundenbindung und vertiefen Sie Kundenbeziehungen durch personalisierte Kommunikation w\u00e4hrend des gesamten Lebenszyklus. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Bauen Sie auf intelligentere Cross-Channel-Journeys <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Koordinieren Sie Inhalte und Werbebotschaften \u00fcber alle Touchpoints hinweg, um nahtlose, einheitliche Markenerlebnisse zu bieten, die zu Conversions f\u00fchren. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>From audience signals to execution <\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW253875255 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW253875255 BCX0\">Personalisierung beginnt damit, Ihre Zielgruppe zu verstehen \u2013 und das bedeutet, \u00fcber demografische Daten hinauszugehen. Bei <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW253875255 BCX0\">Proove<\/span><span class=\"NormalTextRun SCXW253875255 BCX0\"> nutzen wir fortschrittliche <\/span><span class=\"NormalTextRun SCXW253875255 BCX0\">Datenwissenschaft und Verhaltensanalysen, um Kunden anhand ihres Verhaltens, ihrer Bed\u00fcrfnisse und ihrer Motivationen in Gruppen einzuteilen. Von der Clusterbildung bis zur Aktivierung verwandelt unser Ansatz die Segmentierung in eine skalierbare, kanal\u00fcbergreifende Personalisierung, die tats\u00e4chlich <\/span><span class=\"NormalTextRun SCXW253875255 BCX0\">funktioniert.<\/span><\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/de\/kontakt\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>SPRECHEN WIR \u00dcBER KUNDENSEGMENTIERUNG <\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Zielgruppen-Clustering und Analyse von Charakteristika                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Wir verwenden un\u00fcberwachtes Lernen und statistische Modelle, um gemeinsame Eigenschaften, Bed\u00fcrfnisse und Motivationen innerhalb Ihrer Zielgruppe aufzudecken. Dies hilft Ihnen dabei, aussagekr\u00e4ftige Segmente auf der Grundlage des tats\u00e4chlichen Verhaltens \u2013 und nicht von Annahmen \u2013 zu definieren, sodass die Zielgruppenansprache intuitiv und nicht aufdringlich wirkt.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Journey Mapping und Verhaltensprofilierung                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Wir verfolgen, wie sich Kunden \u00fcber verschiedene Touchpoints bewegen, und tracken ihre Entscheidungen, Abbr\u00fcche und Interaktionen. Diese Erkenntnisse helfen dabei, Journeys zu kartieren, die zu Conversions f\u00fchren, Reibungspunkte zu identifizieren und Botschaften zu entwickeln, die in jeder Phase mit den tats\u00e4chlichen Absichten \u00fcbereinstimmen.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Dynamische Personalisierungslogik                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Bei der Personalisierung geht es nicht nur darum, wer, sondern auch darum, wann und wie. Wir helfen Marken dabei, regelbasierte und maschinell lernende Logik zu entwickeln, um relevante Erlebnisse in Echtzeit zu bieten und Inhalte, Angebote und Kreativkonzepte plattform\u00fcbergreifend dynamisch anzupassen.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Identit\u00e4tsaufl\u00f6sung und Omnichannel-Aktivierung                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Ihre Kunden nutzen nicht nur ein Ger\u00e4t \u2013 und Ihre Daten sollten das auch nicht. Wir verkn\u00fcpfen IDs \u00fcber Sitzungen und Plattformen hinweg, um einheitliche Profile zu erstellen, und aktivieren diese Profile dann in CRM-, Medien- und Content-Systemen f\u00fcr eine konsistente, durchg\u00e4ngige Personalisierung.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Nahtlose Integration f\u00fcr echte Ergebnisse <\/h2>\n            <p>Kundensegmentierung ist am wirkungsvollsten, wenn sie vollst\u00e4ndig in Ihr Marketing-\u00d6kosystem eingebettet ist. Bei Proove bauen wir nicht nur Zielgruppen auf, sondern aktivieren sie auch plattform- und team\u00fcbergreifend. Unsere Segmentierungsmodelle unterst\u00fctzen alle Bereiche, vom Media-Targeting bis hin zu Lifecycle-Messaging, und stellen sicher, dass alle Strategien aufeinander abgestimmt und personalisiert sind und auf ein gemeinsames Ziel hinarbeiten. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>STEIGERN SIE IHRE PERFORMANCE MIT\u2026 <\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/daten-segmentierung-clustering\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Datensegmentierung und Clustering<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/conversion-erlebnis-optimierung\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Optimierung von Conversions und dem Nutzererlebnis<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/strategy\/strategische-zielgruppen-markt-einblicke\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">Zielgruppen- und Marketingeinblicke<\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/de\/services\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>ALLE SERVICES ANSEHEN <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Und wir k\u00f6nnen es belegen.\u202f\u202f <\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2-480x320.jpg\"\n                alt=\"Silhouettes of people walking in a digital, futuristic environment with glowing orange circuit patterns.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Wir decken Mythen rund um Marketing-Mix-Modellierung auf\u202f<\/h3>                <p><ul><li><span class=\"TextRun SCXW198729302 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW198729302 BCX0\">Die meisten Marken betrachten <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW198729302 BCX0\">Mixed Media<\/span><span class=\"NormalTextRun SCXW198729302 BCX0\"> Modeling (MMM) mittlerweile als wichtigen Bestandteil ihres Analyse-Toolkits, sind jedoch oft falsch dar\u00fcber informiert, was damit m\u00f6glich ist und was nicht<\/span><span class=\"NormalTextRun SCXW198729302 BCX0\">.\u202f<\/span><\/span><span class=\"EOP SCXW198729302 BCX0\" data-ccp-props=\"{\"335559685\":2160,\"469777462\":[720,2160],\"469777927\":[0,0],\"469777928\":[0,8]}\"> <\/span><\/li><li><span class=\"TextRun SCXW151902847 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW151902847 BCX0\">Entlarven Sie die Mythen rund um MMM und verschaffen Sie sich mit unserem exklusiven (und kostenlosen!) <\/span><\/span><span class=\"TextRun SCXW151902847 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW151902847 BCX0\">Whitepaper <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW151902847 BCX0\">einen<\/span><span class=\"NormalTextRun SCXW151902847 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW151902847 BCX0\">Vorsprung<\/span><span class=\"NormalTextRun SCXW151902847 BCX0\">.\u202f<\/span><\/span><span class=\"EOP SCXW151902847 BCX0\" data-ccp-props=\"{\"335559685\":2160,\"469777462\":[720,2160],\"469777927\":[0,0],\"469777928\":[0,8]}\"> <\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>WHITE PAPER HERUNTERLADEN<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_5f4d2a4b07040a8bbbacb7668685ee49\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/analytics\/inkrementelle-analysen-bahnbrechende-strategie-oder-marketing-jargon\/\" aria-label=\"Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/analytics\/inkrementelle-analysen-bahnbrechende-strategie-oder-marketing-jargon\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_0c910fee4fa0e9c9d91af71f908625a6\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-center\">\n                            Unser Performance Stack\u202f                                                     <\/h2>\n\n        \n            <\/div>\n<\/section>\n\n\n    <script>\n        window.brandcarouselspeed = 9000;\n        window.brandcarouselstatic = 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class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-1.png\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/image-1.png\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/AI-Is-Changing-the-Search-Game-450x250-Blog1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/AI-Is-Changing-the-Search-Game-660x625-Blog1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" 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