{"id":158042,"date":"2026-02-09T13:57:56","date_gmt":"2026-02-09T18:57:56","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/segmentation\/"},"modified":"2026-04-01T15:51:25","modified_gmt":"2026-04-01T20:51:25","slug":"segmentierung","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/segmentierung\/","title":{"rendered":"Segmentation"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Segmentation-XL.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Segmentation-XL.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Segmentation-XL.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                KI-gest\u00fctzte Segmentierung            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Die Segmentierungsleistungen von Proove decken Muster und Personas in Ihren Daten auf und helfen Ihnen, pr\u00e4zise zu targeten, gezielt zu personalisieren und Strategien zu skalieren, die Wirkung entfalten.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/kontakt\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>SPRECHEN WIR \u00dcBER SEGMENTIERUNG<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 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                                                  <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                KI-gest\u00fctzte Segmentierung            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Die Segmentierungsleistungen von Proove decken Muster und Personas in Ihren Daten auf und helfen Ihnen, pr\u00e4zise zu targeten, gezielt zu personalisieren und Strategien zu skalieren, die Wirkung entfalten.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/kontakt\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>SPRECHEN WIR \u00dcBER SEGMENTIERUNG<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 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                            <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"block_13b85d004fcfacf1f1e2888e1c53e93d\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Sprechen Sie Ihre                                     <span class=\"section-header-block__accent\">Zielgruppen gezielt an &lt;br&gt;<\/span>\n                                 \u2013 nicht nach Bauchgef\u00fchl                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">Segmentierung ist der Motor hinter intelligenterem Targeting, relevanten Erlebnissen und besseren Gesch\u00e4ftsergebnissen. Bei Proove analysieren wir Verhaltens-, demografische, geografische, psychografische und transaktionale Daten, um Muster aufzudecken, die Handlungen ausl\u00f6sen \u2013 damit Ihre Massnahmen die richtigen Menschen auf die richtige Weise und zum richtigen Zeitpunkt erreichen, sowohl in menschlich gesteuerten als auch in KI-gest\u00fctzten Aktivierungen.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_552b3c701e6c03e5e0743913ab01b410\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Intelligenteres Targeting<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Erreichen Sie die richtigen Zielgruppen mit ma\u00dfgeschneiderten Botschaften, optimiertes Media und pr\u00e4ziseren Ausgaben.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A digital network graphic with interconnected nodes represented by circles, each containing indistinct faces, overlaid on a dark blue, web-like grid pattern.\"  aria-label=\"A digital network graphic with interconnected nodes represented by circles, each containing indistinct faces, overlaid on a dark blue, web-like grid pattern.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/82f2b3ecf25f32f836d83732df61aa79abd33d9d.jpg');\" role=\"img\" aria-label=\"A digital network graphic with interconnected nodes represented by circles, each containing indistinct faces, overlaid on a dark blue, web-like grid pattern.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Sorgen Sie f\u00fcr relevante Erlebnisse<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Unterst\u00fctzen Sie Anzeigen, Inhalte und Personalisierung mit tieferen Einblicken in die Pers\u00f6nlichkeit Ihrer Kunden und ihre Interessen.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A woman in an orange blouse is smiling at her phone while holding a denim jacket in a clothing store.\"  aria-label=\"A woman in an orange blouse is smiling at her phone while holding a denim jacket in a clothing store.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/b6e6578b697d5b7ed1386c0e53beaccbba41aed9.jpg');\" role=\"img\" aria-label=\"A woman in an orange blouse is smiling at her phone while holding a denim jacket in a clothing store.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Definieren Sie eine Full-Funnel-Strategie<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Nutzen Sie Segmentierung, um Ihre Planung in den Bereichen Akquise, Konversion und Kundenbindung zu gestalten \u2013 von Media \u00fcber UX bis hin zur Lifecycle-Kommunikation.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Erm\u00f6glichen Sie skalierbare Personalisierung <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Gehen Sie \u00fcber Einheitsl\u00f6sungen hinaus mit dynamischen Zielgruppenmodellen, die plattform- und touchpoint\u00fcbergreifend aktiviert werden k\u00f6nnen.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Erfahren Sie mehr \u00fcber Ihre Zielgruppe<\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW14779700 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW14779700 BCX0\">Die Segmentierungsfunktionen von <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14779700 BCX0\">Proove<\/span><span class=\"NormalTextRun SCXW14779700 BCX0\"> gehen weit \u00fcber einfache Zielgruppenlisten hinaus. Wir erstellen dynamische Frameworks auf Basis von <\/span><span class=\"NormalTextRun SCXW14779700 BCX0\">Datenwissenschaft, um Muster aufzudecken, Absichten mit Verhalten zu verkn\u00fcpfen und Erkenntnisse zu liefern, die sich \u00fcber Plattformen und Programme hinweg skalieren lassen. Erfahren Sie, wie unsere Segmentierungsl\u00f6sungen Personalisierung, Leistung und Pr\u00e4zision f\u00f6rdern<\/span><span class=\"NormalTextRun SCXW14779700 BCX0\">.<\/span><\/span><span class=\"EOP SCXW14779700 BCX0\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/de\/kontakt\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>Sprechen wir \u00fcber Segmentierung<\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Segmentierung und Personalisierung von Kunden                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Wir kombinieren Verhaltens-, demografische und Transaktionsdaten, um Kunden anhand gemeinsamer Merkmale und Absichten zu gruppieren. Diese <a href=\"\/de\/dienstleistungen\/segmentierung\/kundschaft-segmentierung-personalisierung\/\">Kundensegmentierung<\/a> dient als Grundlage f\u00fcr ma\u00dfgeschneiderte Botschaften, Lebenszyklus-Kampagnen und dynamische Content-Strategien \u2013 und gew\u00e4hrleistet so Relevanz an jedem Touchpoint.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Datensegmentierung und Clustering                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Mithilfe von unbeaufsichtigten maschinellen Lernverfahren wie k-Means und hierarchischem Clustering decken wir nat\u00fcrliche Gruppierungen in Ihren Daten auf. Diese <a href=\"\/de\/dienstleistungen\/segmentierung\/daten-segmentierung-clustering\/\">Datensegmentierung und dieses Clustering<\/a> erm\u00f6glichen ein tieferes Verst\u00e4ndnis Ihrer Zielgruppe und erm\u00f6glichen so intelligentere Targeting- und Gebotsstrategien sowie kreative Tests, die auf das reale Verhalten abgestimmt sind.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Verhaltensbasiertes Journey Mapping                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Bei der Segmentierung geht es nicht nur darum, wer Ihre Kunden sind, sondern auch darum, wie sie sich verhalten. Wir verfolgen die User Journeys \u00fcber Kan\u00e4le und Ger\u00e4te hinweg, um wichtige Momente, Abbruchpunkte und Conversion-Ausl\u00f6ser zu identifizieren. Diese Erkenntnisse flie\u00dfen in die Media-Planung, das UX-Design und die Priorisierung von Inhalten ein.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Aufl\u00f6sung von Identit\u00e4ten                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Fragmentierte Kundendaten k\u00f6nnen zu fragmentierten Erfahrungen f\u00fchren. Wir l\u00f6sen Identit\u00e4ten \u00fcber Ger\u00e4te, Plattformen und Sitzungen hinweg auf, um eine einheitliche Sicht auf Ihre Zielgruppe zu schaffen. Das Ergebnis: besseres Targeting, sauberere Analysen und eine st\u00e4rkere Attribution in Ihrem gesamten Marketing-\u00d6kosystem.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Nahtlose Integration f\u00fcr mehr Wirkung<\/h2>\n            <p>Segmentierung existiert nicht in einem Vakuum. Bei Proove verbinden wir Zielgruppenmodelle direkt mit Medien, Inhalten und Optimierungsstrategien \u2013 so stellen wir sicher, dass Ihre Zielgruppenansprache, Ihre Botschaften und Ihre Messungen alle auf denselben zuverl\u00e4ssigen Daten basieren. Das Ergebnis? Mehr Konsistenz, mehr Effizienz und mehr Wirkung im gesamten digitalen \u00d6kosystem. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>STEIGERN SIE DIE PERFORMANCE MIT\u2026<\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/attribution\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Attributionsmodelle <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/messung-optimierung\/inkrementalitaet\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Inkrementelles Testen <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/strategy\/digital-strategie\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">Digitale Strategie <\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/de\/services\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>ALLE SERVICES ANSEHEN<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Und wir k\u00f6nnen es belegen\u202f\u202f<\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2-480x320.jpg\"\n                alt=\"Silhouettes of people walking in a digital, futuristic environment with glowing orange circuit patterns.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Wir widerlegen die Mythen rund um Marketing-Mix-Modellierung\u202f<\/h3>                <p><ul><li><span class=\"TextRun SCXW34884533 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW34884533 BCX0\">Die meisten Marken betrachten <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW34884533 BCX0\">Mixed Media<\/span><span class=\"NormalTextRun SCXW34884533 BCX0\"> Modeling (MMM) mittlerweile als wichtigen Bestandteil ihres Analyse-Toolkits, sind jedoch oft falsch dar\u00fcber informiert, was damit m\u00f6glich ist und was nicht<\/span><span class=\"NormalTextRun SCXW34884533 BCX0\">.\u202f<\/span><\/span><span class=\"EOP SCXW34884533 BCX0\" data-ccp-props=\"{\"335559685\":2160,\"469777462\":[720,2160],\"469777927\":[0,0],\"469777928\":[0,8]}\"> <\/span><\/li><li><span class=\"TextRun SCXW37855997 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37855997 BCX0\">Entlarven Sie die Mythen rund um MMM und sichern Sie sich mit unserem exklusiven (und kostenlosen!) <\/span><\/span><span class=\"TextRun SCXW37855997 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW37855997 BCX0\">Whitepaper <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37855997 BCX0\">einen<\/span><span class=\"NormalTextRun SCXW37855997 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW37855997 BCX0\">Vorsprung<\/span><span class=\"NormalTextRun SCXW37855997 BCX0\">.\u202f<\/span><\/span><span class=\"EOP SCXW37855997 BCX0\" data-ccp-props=\"{\"335559685\":2160,\"469777462\":[720,2160],\"469777927\":[0,0],\"469777928\":[0,8]}\"> <\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>WHITE PAPER HERUNTERLADEN\u202f<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_60e8d2a664ad95e3b285dad947eff91c\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/analytics\/inkrementelle-analysen-bahnbrechende-strategie-oder-marketing-jargon\/\" aria-label=\"Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/analytics\/inkrementelle-analysen-bahnbrechende-strategie-oder-marketing-jargon\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?                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src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/12\/ShiftHappens-Artwork-Final-FR-1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/12\/ShiftHappens-Artwork-Final-FR-1-1.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/01\/Jose-Parrado-e1767787939583.jpg\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img 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Lassen Sie uns dar\u00fcber sprechen und echte Ver\u00e4nderungen ansto\u00dfen.<\/p>\n            \n                            <a href=\"https:\/\/www.dacgroup.com\/de\/kontakt\/\" \n                   class=\"proove-cta-button btn_primary-filled_white_hand\" \n                   target=\"_blank\">\n                    <div>MIT PROOVE ZUSAMMENARBEITEN<\/div>\n                    <svg width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M27.694 20.6003C27.589 20.7165 27.463 20.8106 27.322 20.877C25.861 21.5251 22.021 23.2382 17.914 25.1598C16.428 25.8705 14.877 26.428 13.282 26.8237C12.214 27.0754 11.102 27.0574 10.043 26.7706C8.983 26.4839 8.009 25.9374 7.204 25.1788C6.431 24.4539 5.831 23.5563 5.454 22.5563C5.077 21.5563 4.932 20.4806 5.03 19.414L6.145 8.0738C6.193 7.5824 6.438 7.1326 6.821 6.83C7.204 6.5277 7.692 6.3989 8.171 6.4741C8.614 6.5445 9.014 6.7842 9.291 7.1446C9.567 7.505 9.698 7.9592 9.658 8.4146L9.201 13.4934C9.175 13.8355 9.285 14.1738 9.506 14.4324C9.727 14.6911 10.041 14.8484 10.377 14.8692C10.713 14.8901 11.043 14.7726 11.293 14.5433L21.256 5.3408C21.491 5.1216 21.798 5 22.116 5C22.435 5 22.742 5.1216 22.977 5.3408C23.237 5.5827 23.387 5.9235 23.392 6.2827C23.397 6.6415 23.256 6.9867 23.003 7.2359L17.382 12.7695C17.249 12.9028 17.19 13.0948 17.224 13.2818C17.258 13.4688 17.381 13.6264 17.552 13.7019C17.723 13.7777 17.92 13.7622 18.077 13.6599L25.203 8.907C25.535 8.7219 25.935 8.7166 26.271 8.8928C26.607 9.0694 26.835 9.4045 26.88 9.7873C26.924 10.1701 26.78 10.5504 26.494 10.8021L19.572 15.915C19.452 16.0047 19.364 16.1311 19.32 16.2757C19.276 16.4204 19.278 16.5754 19.327 16.7185C19.392 16.9106 19.536 17.0644 19.721 17.1392C19.908 17.2147 20.118 17.2037 20.297 17.1089L26.245 13.9593C26.607 13.7666 27.042 13.7824 27.39 14.001C27.738 14.2199 27.947 14.609 27.941 15.0253C27.935 15.4419 27.714 15.8244 27.36 16.0325L20.524 20.1145C20.393 20.1992 20.312 20.3444 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