{"id":157952,"date":"2026-02-09T12:39:24","date_gmt":"2026-02-09T17:39:24","guid":{"rendered":"https:\/\/www.dacgroup.com\/services\/messung-dashboards-visualisierung-proove\/incrementality\/"},"modified":"2026-04-01T16:28:54","modified_gmt":"2026-04-01T21:28:54","slug":"inkrementalitaet","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/messung-optimierung\/inkrementalitaet\/","title":{"rendered":"Incrementality Testing"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Incrementality.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Incrementality-XL-1.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-M-Incrementality.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/de\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/\">Dienstleistungen<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/messung-optimierung\/\">Messung Optimierung<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                Inkrementalit\u00e4tstestsKI-f\u00e4hige Inkrementalit\u00e4ts-Tests            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Inkrementalit\u00e4ts-Tests durchbrechen das Rauschen der Attribution mit strukturierter Experimentierung, damit Sie mit Vertrauen investieren, den tats\u00e4chlichen Einfluss messen und Ihre Massnahmen dort konzentrieren k\u00f6nnen, wo sie am meisten bewirken \u2013 w\u00e4hrend KI-gesteuerte Optimierung sauberere Signale erh\u00e4lt.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/kontakt\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>SPRECHEN WIR \u00dcBER INKREMENTALIT\u00c4T\u00a0<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/de\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/\">Dienstleistungen<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/\">Proove<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/messung-optimierung\/\">Messung Optimierung<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                Inkrementalit\u00e4tstestsKI-f\u00e4hige Inkrementalit\u00e4ts-Tests            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Inkrementalit\u00e4ts-Tests durchbrechen das Rauschen der Attribution mit strukturierter Experimentierung, damit Sie mit Vertrauen investieren, den tats\u00e4chlichen Einfluss messen und Ihre Massnahmen dort konzentrieren k\u00f6nnen, wo sie am meisten bewirken \u2013 w\u00e4hrend KI-gesteuerte Optimierung sauberere Signale erh\u00e4lt.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/kontakt\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>SPRECHEN WIR \u00dcBER INKREMENTALIT\u00c4T\u00a0<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 3.71586C20.6678 3.88439 20.8859 4.20427 20.9286 4.56968C20.9713 4.93508 20.8329 5.29808 20.5591 5.53836L13.9385 10.4189C13.8241 10.5045 13.7394 10.6251 13.6973 10.7632C13.6552 10.9013 13.6576 11.0493 13.7041 11.1859C13.7663 11.3692 13.9038 11.516 14.081 11.5874C14.2603 11.6595 14.4612 11.649 14.6321 11.5585L20.3212 8.55205C20.6678 8.36814 21.0839 8.38322 21.4166 8.59185C21.7493 8.80078 21.9494 9.17222 21.9434 9.56958C21.9375 9.96724 21.7265 10.3323 21.3879 10.531L14.849 14.4275C14.7237 14.5083 14.6461 14.647 14.6413 14.7977C14.6366 14.9485 14.7053 15.092 14.8253 15.1806C14.945 15.2695 15.1006 15.2922 15.2401 15.2412L20.4989 13.103C20.7766 12.9906 21.0874 12.9984 21.3594 13.1247C21.6293 13.2456 21.8376 13.4748 21.9354 13.7579C22.0033 13.9496 22.0181 14.1567 21.9778 14.3566C21.9375 14.5565 21.8442 14.741 21.7079 14.8903L21.7073 14.8912Z\" \/>\n                                            <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section id=\"block_82a4062f44aca6cf457f92891b85e73a\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Machen Sie sichtbar, was die &lt;br&gt;                                    <span class=\"section-header-block__accent\">Performance wirklich <\/span>\n                                antreibt                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">In einer Welt aus Multi-Touch-Journeys und sich \u00fcberschneidenden Medien ist Inkrementalit\u00e4t der Goldstandard, um zu erkennen, was tats\u00e4chlich Wirkung zeigt. Wir nutzen strenge Test-Frameworks \u2013 von geo-basierten Experimenten bis zu Holdout-Gruppen auf Zielgruppenebene \u2013, um den echten kausalen Einfluss zu isolieren und Marketingverantwortlichen zu helfen, intelligentere Investitionsentscheidungen auf Basis von Belegen statt Annahmen oder Black-Box-Ergebnissen zu treffen.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_5b834b60e6247ef84ac61be3b4458384\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Isolieren Sie den tats\u00e4chlichen Channel-Lift <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Gehen Sie \u00fcber Korrelationen hinaus, indem Sie den kausalen Effekt eines einzelnen Channels, einer Kampagne oder einer Taktik durch kontrollierte Experimente nachweisen.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Fingers typing on a smartphone screen in a dark setting with purple and blue lighting.\"  aria-label=\"Fingers typing on a smartphone screen in a dark setting with purple and blue lighting.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/bf8b78565589221dc4e9d75c3ba64dbc2805ce7c-2.jpg');\" role=\"img\" aria-label=\"Fingers typing on a smartphone screen in a dark setting with purple and blue lighting.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Validieren Sie die Leistung in der Praxis <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Messen Sie den inkrementellen Wert von Kampagnen unter realen Marktbedingungen und erfassen Sie Effekte, die Modelle oder Attributionen nicht aufzeigen k\u00f6nnen.<\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Ein Mann mit Brille und einer hellblauen Jacke pr\u00e4sentiert vor einem Bildschirm einen Inkrementalit\u00e4tstestplan. Im Hintergrund stehen St\u00fchle, und rechts befindet sich ein Tisch.\"  aria-label=\"Ein Mann mit Brille und einer hellblauen Jacke pr\u00e4sentiert vor einem Bildschirm einen Inkrementalit\u00e4tstestplan. Im Hintergrund stehen St\u00fchle, und rechts befindet sich ein Tisch.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/745fa3443a2e4464203cf54d588730e5cad11cb0-scaled-1.jpg');\" role=\"img\" aria-label=\"Ein Mann mit Brille und einer hellblauen Jacke pr\u00e4sentiert vor einem Bildschirm einen Inkrementalit\u00e4tstestplan. Im Hintergrund stehen St\u00fchle, und rechts befindet sich ein Tisch.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Steuern Sie agile Optimierungen<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Setzen Sie Testergebnisse in umsetzbare Anpassungen um \u2013 optimieren Sie Ausgaben, Targeting und Anzeigenkonzepte auf der Grundlage nachgewiesener inkrementeller Gewinne. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Erm\u00f6glichen Sie schnellere Lernzyklen <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Nutzen Sie Erkenntnisse \u00fcber inkrementelle Steigerungen, um Optimierungen zu steuern und Go\/No-Go-Entscheidungen zu beschleunigen. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Wo Experimentierfreudigkeit auf Erkenntnisse trifft <\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW14240077 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW14240077 BCX0\">Unsere <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW14240077 BCX0\">Inkrementalit\u00e4tsf\u00e4higkeiten<\/span><span class=\"NormalTextRun SCXW14240077 BCX0\"> sind darauf ausgelegt, die tats\u00e4chlichen Auswirkungen von Marketingma\u00dfnahmen mit wissenschaftlicher Genauigkeit zu <\/span><span class=\"NormalTextRun SCXW14240077 BCX0\">isolieren. Ganz gleich, ob Sie einen neuen Kanal einf\u00fchren, Ihren Medienmix verfeinern oder eine strategische Neuausrichtung validieren m\u00f6chten \u2013 wir nutzen strukturierte Experimente, um Korrelation und Kausalit\u00e4t voneinander zu trennen, damit Sie klar und ohne Spekulationen handeln <\/span><span class=\"NormalTextRun SCXW14240077 BCX0\">k\u00f6nnen.<\/span><\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/de\/kontakt\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>SPRECHEN WIR \u00dcBER INKREMENTALIT\u00c4T <\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Geografische Tests                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                F\u00fchren Sie Experimente auf Marktebene durch, indem Sie geografische Regionen in exponierte und Kontrollgruppen aufteilen. Dieser Ansatz eignet sich ideal f\u00fcr gro\u00df angelegte Medien- oder Markenaktivierungen und bietet Ihnen Einblick in den inkrementellen Anstieg in definierten Bereichen, ohne dass Sie Daten auf pers\u00f6nlicher Ebene ben\u00f6tigen.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Berechnung des inkrementellen Anstiegs                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Segmentieren Sie Ihre Zielgruppen gezielt und schlie\u00dfen Sie ausgew\u00e4hlte Segmente aus, um den tats\u00e4chlichen Effekt Ihrer Kampagne zu messen. Unsere strukturierten Holdout-Designs zeigen, was passiert, wenn ein Nutzer Ihre Botschaft sieht \u2013 oder eben nicht. So wird der reale Beitrag Ihrer Ma\u00dfnahmen messbar.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Incremental lift calculation                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Wir f\u00fchren nicht nur Tests durch \u2013 wir analysieren sie mit gr\u00f6\u00dfter Pr\u00e4zision. Unsere Uplift-Berechnungen ber\u00fccksichtigen St\u00f6rfaktoren, Verzerrungen (Bias) und nat\u00fcrliche Basiswerte und liefern pr\u00e4zise, belastbare und handlungsrelevante Ergebnisse dazu, was Ihre Kampagne tats\u00e4chlich erreicht hat.                            <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Cross-Channel-Experimente                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Wenn sich Taktiken \u00fcberschneiden, wird das Testen schwierig. Wir entwerfen Experimente, die das Zusammenspiel zwischen Plattformen bewerten und Ihnen helfen, nicht nur zu verstehen, ob etwas funktioniert hat, sondern auch, wie sich verschiedene Kan\u00e4le gegenseitig verst\u00e4rken (oder abschw\u00e4chen).                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Nahtlos integriert f\u00fcr maximale Wirkung<\/h2>\n            <p>Inkrementelle Tests sind am wirkungsvollsten, wenn sie in Ihre gesamte Marketingstrategie eingebettet sind. Deshalb integrieren wir Tests in die Medienplanung, Leistungsanalyse und Messrahmen, um aufzudecken, was wirklich f\u00fcr einen Anstieg sorgt. Das Ergebnis? Pr\u00e4zisere Zielgruppenansprache, intelligentere Ausgaben und klarere Entscheidungen \u00fcber den gesamten Funnel hinweg. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>STEIGERN SIE IHRE LEISTUNG MIT\u2026 <\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/messung-optimierung\/mmm\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Media Mix Modeling <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/attribution\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Attribution Modeling<\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/paid-media\/digitale-medien\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">Digital Media<\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/de\/services\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>ALLE SERVICES ANSEHEN <\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Und wir k\u00f6nnen es beweisen<\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                            <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Wir widerlegen die Mythen \u00fcber Marketing-Mix-Modellierung<\/h3>                <p><ul><li><span class=\"TextRun SCXW253502937 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW253502937 BCX0\">Die meisten Marken betrachten <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW253502937 BCX0\">Mixed Media<\/span><span class=\"NormalTextRun SCXW253502937 BCX0\"> Modeling (MMM) mittlerweile als wichtigen Bestandteil ihres Analyse-Toolkits, sind jedoch oft falsch dar\u00fcber informiert, was damit m\u00f6glich ist und was nicht<\/span><span class=\"NormalTextRun SCXW253502937 BCX0\">.<\/span><\/span><span class=\"EOP SCXW253502937 BCX0\" data-ccp-props=\"{}\"> <\/span><\/li><li><span class=\"TextRun SCXW219456974 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW219456974 BCX0\">Widerlegen Sie die Mythen \u00fcber MMM und verschaffen Sie sich mit unserem exklusiven (und kostenlosen!) <\/span><\/span><span class=\"TextRun SCXW219456974 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW219456974 BCX0\">Whitepaper <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW219456974 BCX0\">einen<\/span><span class=\"NormalTextRun SCXW219456974 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SpellingErrorHighlight SCXW219456974 BCX0\">Vorsprung<\/span><span class=\"NormalTextRun SCXW219456974 BCX0\">.<\/span><\/span><span class=\"EOP SCXW219456974 BCX0\" data-ccp-props=\"{}\"> <\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>WHITE PAPER HERUNTERLADEN<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_1b4209be4d5a003b9abfeaa6da9bcdde\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/analytics\/inkrementelle-analysen-bahnbrechende-strategie-oder-marketing-jargon\/\" aria-label=\"Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/analytics\/inkrementelle-analysen-bahnbrechende-strategie-oder-marketing-jargon\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_b8a379c57c1677f19c8f382a87d1a2c6\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-center\">\n                            Unser Performance Stack                                                     <\/h2>\n\n        \n            <\/div>\n<\/section>\n\n\n    <script>\n        window.brandcarouselspeed = 9000;\n        window.brandcarouselstatic = false;\n    <\/script>\n\n    <section id=\"brands-carousel\" class=\"\">\n        <div class=\"brand-carousel-wrapper\">\n            <div class=\"brand-carousel\">\n                <div class=\"carousel-wrapper\">\n                                                                        <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                           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decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"\" alt=\"logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" 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