{"id":157852,"date":"2026-02-09T12:11:30","date_gmt":"2026-02-09T17:11:30","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=services&#038;p=157852"},"modified":"2026-04-01T16:40:45","modified_gmt":"2026-04-01T21:40:45","slug":"messung-optimierung","status":"publish","type":"services","link":"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/messung-optimierung\/","title":{"rendered":"Measurement Optimization"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Measurement-Optimization.png');\n            height: 720px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-D-Measurement-Optimization-XL.png');\n                height: 720px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/Hero-M-Measurement-Optimization.png');\n                height: 233px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"720px\" data-mobileh=\"233px\">\n\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#eff9fe;\">\n                KI-gest\u00fctzte Messung und Optimierung            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Statten Sie Ihre Marke mit den Tools, Modellen und Strategien aus, die n\u00f6tig sind, um Marketingeffektivit\u00e4t zu bewerten, Media-Investitionen abzustimmen und intelligentere Entscheidungen zu erm\u00f6glichen \u2013 alles auf Basis von Performance-Daten, klarer Visualisierung und umsetzbaren Erkenntnissen.<\/p>            <\/div>\n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/kontakt\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>SPRECHEN WIR \u00dcBER MESSSTRATEGIE <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                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                             <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n        \n        \n                    <h1 style=\"color:#eff9fe; \" class=\"mt-0\">\n                KI-gest\u00fctzte Messung und Optimierung            <\/h1>\n        \n                    <div class=\"description\" style=\"color:#eff9fe;\">\n                <p>Statten Sie Ihre Marke mit den Tools, Modellen und Strategien aus, die n\u00f6tig sind, um Marketingeffektivit\u00e4t zu bewerten, Media-Investitionen abzustimmen und intelligentere Entscheidungen zu erm\u00f6glichen \u2013 alles auf Basis von Performance-Daten, klarer Visualisierung und umsetzbaren Erkenntnissen.<\/p>            <\/div>\n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/kontakt\/' class=\"btn_primary-filled_white_hand  \" target=\"_blank\" >\n                        \n                        <div>SPRECHEN WIR \u00dcBER MESSSTRATEGIE <\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g 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class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-left\">\n                            Wissen Sie, was funktioniert                                    <span class=\"section-header-block__accent\"> \u2013 und warum<\/span>\n                                                    <\/h2>\n\n                    <p class=\"section-header-block__description section-header-block__description--desktop-center section-header-block__description--mobile-left\">In einer performancegetriebenen Welt ist das Verst\u00e4ndnis daf\u00fcr, was funktioniert \u2013 und warum \u2013, die Grundlage f\u00fcr skalierbaren Erfolg. Wir verkn\u00fcpfen Media mit Gesch\u00e4ftsergebnissen durch Analytics-Modellierung, Experimentierung, Attributionslogik und Dashboards. Ob Sie Budgets optimieren oder Taktiken validieren \u2013 wir helfen Teams dabei, ihre wichtigsten Performance-Fragen mit Zuversicht zu beantworten und zugleich st\u00e4rkere Signale f\u00fcr die KI-gest\u00fctzte Optimierung zu schaffen.<\/p>\n        \n            <\/div>\n<\/section>\n\n\n\n<section id=\"block_e33d645ac8bfd3d59fe6f7d993d16385\" class=\"proove-grid-block proove-grid-block--items-6\">\n    <div class=\"container-grid\">\n        <div class=\"proove-grid-block__grid\">\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,123,180)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">01<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">ROI mit Verl\u00e4sslichkeit nachweisen<\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Richten Sie Teams aus und rechtfertigen Sie Ausgaben mit glaubw\u00fcrdigen, ergebnisorientierten Messrahmenwerken. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-1\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"Zwei Personen sitzen zusammen und diskutieren ein Datenvisualisierungs-Dashboard, das auf dem Bildschirm eines Laptops in einer B\u00fcroumgebung angezeigt wird.\"  aria-label=\"Zwei Personen sitzen zusammen und diskutieren ein Datenvisualisierungs-Dashboard, das auf dem Bildschirm eines Laptops in einer B\u00fcroumgebung angezeigt wird.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/02e58b3b03576d550bd62da44ad548949d639914-2.jpg');\" role=\"img\" aria-label=\"Zwei Personen sitzen zusammen und diskutieren ein Datenvisualisierungs-Dashboard, das auf dem Bildschirm eines Laptops in einer B\u00fcroumgebung angezeigt wird.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(34,55,131); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">02<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Treffen Sie datengest\u00fctzte Entscheidungen in Echtzeit <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Echtzeit-Dashboards und Visualisierungen erm\u00f6glichen agile Budgetverschiebungen und Kampagnenanpassungen. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--with-bg with-image-2\" style=\"border: 1px solid rgb(0,170,231)\">\n                                            <div role=\"img\" alt=\"A person browsing a shopping website on a smartphone.\"  aria-label=\"A person browsing a shopping website on a smartphone.\" class=\"proove-grid-block__bg-image\" style=\"background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/e38040f1ac5705e88c357eb8ed5c2af3f09a679c-1.jpg');\" role=\"img\" aria-label=\"A person browsing a shopping website on a smartphone.\"><\/div>\n                                        \n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">03<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Gehen Sie \u00fcber oberfl\u00e4chliche Kennzahlen hinweg <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Verlagern Sie den Fokus von oberfl\u00e4chlichen Statistiken auf Signale, die echte gesch\u00e4ftliche Auswirkungen zeigen. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                            <article class=\"proove-grid-block__item proove-grid-block__item--card\" style=\"background-color: rgb(23,87,206); border: 1px solid rgb(0,170,231)\">\n                                        \n                                            <div class=\"proove-grid-block__content\">\n                                                            <span class=\"proove-grid-block__number\">04<\/span>\n                                                        \n                            <div class=\"proove-grid-block__text-wrapper\">\n                                                                    <h3 class=\"proove-grid-block__title\">Optimieren Sie f\u00fcr langfristige Wirkung <\/h3>\n                                                                \n                                                                    <p class=\"proove-grid-block__copy\">Nutzen Sie Modellierung, Inkrementalit\u00e4t und Tests, um zu ermitteln, welche Strategien nachhaltiges Wachstum f\u00f6rdern. <\/p>\n                                                            <\/div>\n                        <\/div>\n                                    <\/article>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"text-accordion-block\">\n    <div class=\"overlay\"><\/div>\n\n    <div class=\"container max-1448 padding60\">\n        \n        <div>\n            <h2>Beschleunigen Sie Ihre Resultate<\/h2>\n\n                        <div class=\"large-description\"><p><span class=\"TextRun SCXW179029640 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW179029640 BCX0\">Dank unserer umfassenden Erfahrung in den Bereichen Analytik und Berichterstattung \u2013 und da kreative Analysen ein zentraler Bestandteil unserer Outcome Engine sind \u2013 wissen wir genau, welche Fragen wir Ihren Daten stellen m\u00fcssen. Mit unseren strategischen F\u00e4higkeiten sorgen wir daf\u00fcr, dass Sie sich auf die Daten konzentrieren k\u00f6nnen, die Ihren tats\u00e4chlichen Fortschritt widerspiegeln, unterst\u00fctzt durch \u00fcbersichtliche Dashboards und Visualisierungen, die f\u00fcr eine einheitliche Ausrichtung der Teams sorgen.<\/span><span class=\"NormalTextRun SCXW179029640 BCX0\"> <\/span><\/span><span class=\"EOP SCXW179029640 BCX0\" data-ccp-props=\"{\"335559685\":1440}\"> <\/span><\/p><\/div>\n\n                        <a href=\"https:\/\/www.dacgroup.com\/de\/kontakt\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                <div>SPRECHEN WIR \u00dcBER MESSSTRATEGIE  <\/div>\n                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                <\/svg>\n            <\/a>\n                    <\/div>\n\n        <div>\n            <div class=\"accordion services-loop\" id=\"services-home-accordion\">\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-1\">\n                            <button class=\"pe-3 accordion-button \" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Attributionsmodellierung                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-1\" class=\"accordion-collapse show\" aria-labelledby=\"heading-1\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Weisen Sie den Touchpoints und Kan\u00e4len, mit denen ein Verbraucher w\u00e4hrend seiner Customer Journey interagiert, einen Wert zu. Verstehen Sie mit detaillierter <a href=\"\/de\/dienstleistungen\/messung-optimierung\/attribution\/\">Attributionsmodellierung<\/a>, welche Kampagnen oder Ma\u00dfnahmen wirklich zu Conversions f\u00fchren \u2013 und nutzen Sie diese Erkenntnisse, um erfolgreiche Ma\u00dfnahmen zu optimieren und auszubauen.\t                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-2\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-2\" aria-expanded=\"false\" aria-controls=\"collapse-2\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Media-Mix-Modellierung (MMM)                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-2\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-2\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Sch\u00e4tzen Sie die Auswirkungen verschiedener Marketingstrategien anhand von Zeitreihendaten und statistischen Modellen. Auf der Grundlage der vier Ps \u2013 Produkt, Preis, Platzierung und Promotion \u2013 erm\u00f6glicht die <a href=\"\/de\/dienstleistungen\/messung-optimierung\/mmm\/\">Media-Mix-Modellierung<\/a> intelligentere, datengest\u00fctzte Marketingentscheidungen in gro\u00dfem Ma\u00dfstab.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-3\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-3\" aria-expanded=\"false\" aria-controls=\"collapse-3\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Inkrementelle Tests                                <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-3\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-3\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                In einer Multi-Channel-Welt ist es entscheidend, die tats\u00e4chlichen Auswirkungen zu isolieren. <a href=\"\/de\/dienstleistungen\/messung-optimierung\/inkrementalitaet\/\">Inkrementelle Tests<\/a> vergleichen exponierte und Kontrollgruppen, um den durch bestimmte Anzeigen oder Kan\u00e4le erzielten Anstieg zu messen \u2013 ideal, um neue Strategien mit Zuversicht zu testen.                             <\/div>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"accordion-item\">\n                        <h3 class=\"accordion-header\" id=\"heading-4\">\n                            <button class=\"pe-3 accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapse-4\" aria-expanded=\"false\" aria-controls=\"collapse-4\">\n                                <span class=\"d-inline-block\" style=\"padding-right:16px;\">\n                                    Budgetoptimierung                                 <\/span>\n                            <\/button>\n                        <\/h3>\n                        <div id=\"collapse-4\" class=\"accordion-collapse collapse\" aria-labelledby=\"heading-4\" data-bs-parent=\"#services-home-accordion\">\n                            <div class=\"accordion-body ps-3 ms-1 ps-lg-0 ms-lg-0\">\n                                Sobald Sie wissen, was funktioniert \u2013 und warum \u2013, k\u00f6nnen Sie Budgets entsprechend anpassen, um die Effektivit\u00e4t zu maximieren. Proove hilft Teams dabei, Ausgaben mithilfe von Leistungs-Dashboards und Visualisierungen kontinuierlich zu messen, zu modellieren und neu zuzuweisen, um mehr aus jedem Euro herauszuholen.                             <\/div>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<section id=\"services\" class=\"text-services\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <div class=\"left-column\">\n            <h2>Nahtlose Integration f\u00fcr maximale Wirkung<\/h2>\n            <p>Messungen sind am wirkungsvollsten, wenn sie in alle Ihre Aktivit\u00e4ten integriert sind. Bei Proove integrieren wir Messungen und Optimierungen in das gesamte Funnel-Angebot von DAC und wandeln Daten aus Webanalysen, Medienperformance und Kundenverhalten in strategische Erkenntnisse um, die zu Ergebnissen in allen Kan\u00e4len f\u00fchren. <\/p>\n        <\/div>\n\n        <div class=\"right-column\">\n            <h3>STEIGERN SIE IHRE LEISTUNG MIT\u2026 <\/h3>\n            <ul class=\"services-list\">\n                                                            <li  >\n                            \n                                <a href=\"https:\/\/proove.dacgroup.com\/de\/dienstleistungen\/ki-daten-dialogorientierte-intelligenz\/business-intelligence\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Business Intelligence <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/proove\/data-science-vorhersende-analysen\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_self\">Data Science <\/a>                                                    <\/li>\n                                            <li  >\n                            \n                                <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/strategy\/digital-strategie\/\" class='position-relative d-inline-flex full_funnel_media'  target=\"_blank\">Digitale Strategie    <\/a>                                                    <\/li>\n                                                <\/ul>\n\n                                <a href=\"https:\/\/www.dacgroup.com\/de\/services\/\" class=\"btn_primary-filled_white_hand\" target=\"_blank\">\n                        <div>ALLE SERVICES ANZEIGEN<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                        <\/svg>\n                    <\/a>\n                    <\/div>\n\n    <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block  light_blue image-full- layout-two\">\n    <div class=\"container max-1448 padding60\">\n                    <h2 class=\"block-heading\">Und wir k\u00f6nnen es belegen<\/h2>\n                \n        <div class=\"row image-left\">\n            <div class=\"col image-col\">\n                                            <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/cd9e01d3b4f07762cf41e6d7a79d84eec1c76210-2-480x320.jpg\"\n                alt=\"Silhouettes of people walking in a digital, futuristic environment with glowing orange circuit patterns.\"\n                 loading=\"lazy\" \/>\n        <\/picture>\n                                    <\/div>\n            <div class=\"col text-col\">\n                <h3 class=\"w-100 text-wrap\">Wir widerlegen die Mythen \u00fcber Marketing-Mix-Modellierung<\/h3>                <p><ul><li><span class=\"TextRun SCXW234763911 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW234763911 BCX0\">Die meisten Marken betrachten <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW234763911 BCX0\">Mixed Media<\/span><span class=\"NormalTextRun SCXW234763911 BCX0\"> Modeling (MMM) mittlerweile als wichtigen Bestandteil ihres Analyse-Toolkits, sind jedoch oft falsch dar\u00fcber informiert, was damit m\u00f6glich ist und was nicht<\/span><span class=\"NormalTextRun SCXW234763911 BCX0\">.<\/span><\/span><span class=\"EOP SCXW234763911 BCX0\" data-ccp-props=\"{}\"> <\/span><\/li><li><span class=\"TextRun SCXW34982304 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW34982304 BCX0\">Entkr\u00e4ften Sie die Mythen \u00fcber MMM und verschaffen Sie sich mit unserem exklusiven (und kostenlosen!) <\/span><\/span><span class=\"TextRun SCXW34982304 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW34982304 BCX0\">Whitepaper <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW34982304 BCX0\">einen<\/span><span class=\"NormalTextRun SCXW34982304 BCX0\"> <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW34982304 BCX0\">Vorsprung<\/span><span class=\"NormalTextRun SCXW34982304 BCX0\">.<\/span><\/span><span class=\"EOP SCXW34982304 BCX0\" data-ccp-props=\"{}\"> <\/span><\/li><\/ul><\/p>\n\n                                    <a href=\"https:\/\/info.dacgroup.com\/mmm-whitepaper?_ga=2.111594436.1366360211.1725987419-1123329267.1724086799\" class=\"btn_primary-filled_black_arrow\" target=\"_blank\">\n                        <div>WHITE PAPER HERUNTERLADEN<\/div>\n                        <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                            <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\"><\/path>\n                        <\/svg>\n                    <\/a>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_d8c67d0faf452583f47fd9c10f315925\" class=\"proove-blog-snippets\">\n    <div class=\"container proove-blog-snippets__container\">\n                    <div class=\"proove-blog-snippets__item\">\n                <div class=\"proove-blog-snippets__image\">\n                    <a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/analytics\/inkrementelle-analysen-bahnbrechende-strategie-oder-marketing-jargon\/\" aria-label=\"Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/04\/Incrementality-in-Analytics-Breakthrough-Strategy-or-Marketing-Jargon-_-blog-banner-300x150.png\" alt=\"Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?\" \/>\n                    <\/a>\n                <\/div>\n                <p class=\"proove-blog-snippets__title\">\n                    <a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/analytics\/inkrementelle-analysen-bahnbrechende-strategie-oder-marketing-jargon\/\" target=\"_blank\" rel=\"noopener noreferrer\">\n                        Inkrementelle Analysen: Bahnbrechende Strategie oder Marketing-Jargon?                    <\/a>\n                <\/p>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n\n\n<section id=\"block_f1f9e854ab978f9cecb0c8d31998a054\" class=\"section-header-block\">\n    <div class=\"proove-container\">\n        \n        <h2 class=\"section-header-block__title section-header-block__title--desktop-center section-header-block__title--mobile-center\">\n                            Unser Performance Stack                                                    <\/h2>\n\n        \n            <\/div>\n<\/section>\n\n\n    <script>\n        window.brandcarouselspeed = 9000;\n        window.brandcarouselstatic = false;\n    <\/script>\n\n    <section id=\"brands-carousel\" class=\"\">\n        <div class=\"brand-carousel-wrapper\">\n            <div class=\"brand-carousel\">\n                <div class=\"carousel-wrapper\">\n                                                                        <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-2.png\" alt=\"R programming language logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-1-1.png\" alt=\"Python programming language logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-abTasty-1.png\" alt=\"AB Tasty logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-adobe-1.png\" alt=\"Adobe for Business logo\"\/>\n                         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src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-convert-1.png\" alt=\"Convert logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-cortex-1.png\" alt=\"Cortex logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-cursor-1.png\" alt=\"Cursor logo\"\/>\n                                                                                                <img decoding=\"async\" loading=\"lazy\" class=\"brand-carousel-item\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2026\/02\/logo-funnel-1.png\" alt=\"Funnel logo\"\/>\n                                                              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