{"id":152763,"date":"2025-11-14T13:38:12","date_gmt":"2025-11-14T18:38:12","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/series\/the-media-forward-series\/"},"modified":"2025-12-03T16:26:57","modified_gmt":"2025-12-03T21:26:57","slug":"the-media-forward-series","status":"publish","type":"series","link":"https:\/\/www.dacgroup.com\/de\/einblicke\/serie\/the-media-forward-series\/","title":{"rendered":"Die \u201cMedia Forward\u201d Reihe"},"content":{"rendered":"\n<section class=\"d-flex justify-content-center\" style=\"background-color: #171616;\">\n    <header data-role=\"series-hero\">\n        <div class=\"breadcrumb-nav\">\n            <a href=\"https:\/\/www.dacgroup.com\/de\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/\">Einblicke<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/serie\/\">Serie<\/a>        <\/div>\n\n        <div class=\"content-row\">\n            <div class=\"info-col \">\n                <span class=\"d-block title-decorator\">\n                    SERIES                <\/span>\n                <h1 class=\"title my-0 \">\n                    Die \u201cMedia Forward\u201d Reihe                <\/h1>\n\n                                                        <p class=\"description\">\n                                            Bleiben Sie am Ball oder fallen Sie zur\u00fcck \u2013 Dies ist die einzige Reihe die Ihnen genau erkl\u00e4rt, was aktuell in den Bereichen Media, KI und Wachstum passiert.                                        <\/p>\n\n                                        <p class=\"date\">\n                                            <span>\n                                                <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#ffff\" \/>\n                                                <\/svg>\n                                            <\/span>\n\n                                            <span>\n                                                November 13, 2025                                            <\/span>\n                                        <\/p>\n\n                                        \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" data-scroll-to='#series-video-block-1' data-scroll-position='top' class=\"btn_primary-filled_white_arrow smooth-scroll \"  >\n                        \n                        <div>Entdecken Sie unsere Reihe<\/div>\n\n                        \n                                \n                                                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                                        <div class=\"social-media-responsive\">\n                                            <div class=\"icons-container\">\n                                                <span>Teilen Sie dies<\/span>\n\n                                                <div class=\"icons\">\n\n                                                    <div class=\"box\" id=\"linkedin\">\n                                                        <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 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4.03246 5.89496 2.53652C5.82992 1.10563 4.72423 -6.10352e-05 3.03318 -6.10352e-05Z\" fill=\"#A8A8A8\" \/>\n                                                            <\/g>\n                                                            <defs>\n                                                                <clipPath id=\"clip0_7915_7290\">\n                                                                    <rect width=\"24\" height=\"21.7886\" fill=\"white\" transform=\"translate(0.172363)\" \/>\n                                                                <\/clipPath>\n                                                            <\/defs>\n                                                        <\/svg>\n                                                    <\/div>\n\n                                                    <div class=\"box\" id=\"facebook\">\n                                                        <svg width=\"24\" height=\"24\" viewBox=\"0 0 25 25\" fill=\"none\" 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class=\"media-col\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/11\/MediaForwardSeries-Hero1-1.png\" alt=\"DAC Media Forward Series\"  \/>\n\n                                        <div class=\"social-media-container\">\n                                            <div class=\"content\">\n                                                <span>Teilen Sie dies<\/span>\n\n                                                <div class=\"icons\">\n\n                                                    <div data-share=\"linkedin\" class=\"box\" id=\"linkedin\">\n                                                        <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                            <g clip-path=\"url(#clip0_7915_7290)\">\n                                                                <path d=\"M5.43927 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0.789789 1.61321 0.788635H24.4578ZM2.53376 2.34624L13.0288 8.7823L23.5239 2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#A8A8A8\" \/>\n                                                        <\/svg>\n                                                    <\/div>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/header>\n<\/section>\n\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section data-role=\"text-background\" id=\"text-background-69d3310c8d16b\" style=\"--componentTextColor: #171616; --componentBackgroundColor: #f47721;\">\n    <div class=\"text-content\">\n        <p><strong>Media, Technologie und Verbraucherverhalten verschmelzen miteinander, und die Regeln des Marketings werden in Rekordzeit neu geschrieben. <\/strong>KI ver\u00e4ndert die Art und Weise, wie wir Dinge entdecken. Videos ver\u00e4ndern die Aufmerksamkeit. Strategien erfordern Agilit\u00e4t. Und Messungen bedeuten heute mehr als nur Kennzahlen.<\/p>\n<p><strong>Die Media Forward-Serie<\/strong> fasst all dies zusammen \u2013 vier wesentliche Erkenntnisse, die neu definieren, wie Marken im Zeitalter der KI wachsen.<\/p>\n    <\/div>\n<\/section>\n\n\n<section id=\"series-video-block-1\" class=\"d-flex justify-content-center align-items-center m-0 p-0 w-100\">\n    <div data-role=\"series-video-block-container\">\n        <div class=\"content-row content-first\">\n            <div class=\"text-content\">\n\n                <div class=\"text-box\">\n                    <h2 class=\"video-title\">\n                        1. Forward in Search: Wenn Suche zum Dialog wird                    <\/h2>\n\n                    <div class=\"video-content\">\n                        <p>Erfahren Sie, wie KI und sich wandelndes Nutzerverhalten die Art und Weise der Suche grundlegend ver\u00e4ndern.<\/p>\n<ul>\n<li>Wie dialogorientierte und Zero-Click-Erfahrungen die Sichtbarkeit neu definieren.<\/li>\n<li>Warum traditionelle SEO-Modelle nicht mehr zu den heutigen Suchgewohnheiten passen.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n                    <\/div>\n                <\/div>\n\n                                    <div class=\"authors\">\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/jwatson.png\"  style=\"object-fit: cover;\" alt=\"Jenna Watson\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Jenna Watson<\/p>\n                                    <p class=\"author-title\">Senior Vizepr\u00e4sident, Digitale Medien<\/p>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                \n            <\/div>\n\n            <div class=\"video-content\">\n                <div class=\"video\" id=\"series-video\">\n                                            <img decoding=\"async\" class=\"w-100 h-100\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/11\/MediaPlaybookContent1-BlogBanner.png\" alt=\"Kennen Sie jemanden der interessiert sein k\u00f6nnte?\" \/>\n                                    <\/div>\n                <div class=\"share-row\">\n\n                    <div class=\"text-col\">\n                        <h5 class=\"title\">\n                                                            Kennen Sie jemanden der interessiert sein k\u00f6nnte?                                                    <\/h5>\n                        <p class=\"subtitle\">\n                                                            Teilen Sie dies mit Ihrem Netzwerk                                                    <\/p>\n                    <\/div>\n\n                    <div class=\"social-media-sharing-box\">\n                        <div data-share=\"linkedin\" class=\"box d-inline-flex align-items-center\" id=\"linkedin\">\n                            <svg width=\"27\" height=\"24.51\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <g clip-path=\"url(#clip0_7915_7290)\">\n                                    <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#525252\" \/>\n                                    <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 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17.3404H1.61321C1.23184 17.3404 0.866024 17.1916 0.595939 16.9267C0.325855 16.6618 0.17354 16.3023 0.172363 15.9271V2.20622C0.173536 1.83061 0.32571 1.47072 0.595668 1.20512C0.865626 0.93952 1.23143 0.789789 1.61321 0.788635H24.4578ZM2.53376 2.34624L13.0288 8.7823L23.5239 2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#525252\" \/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                    \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/paid-media\/the-media-forward-series-when-search-becomes-conversation\/' class=\"btn_primary-filled_black_arrow  \"  >\n                        \n                        <div>Erhalten Sie alle Einblicke<\/div>\n\n                        \n                                \n                                                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                        <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section id=\"series-video-block-2\" class=\"d-flex justify-content-center align-items-center m-0 p-0 w-100\">\n    <div data-role=\"series-video-block-container\">\n        <div class=\"content-row content-first\">\n            <div class=\"text-content\">\n\n                <div class=\"text-box\">\n                    <h2 class=\"video-title\">\n                        2. Forward in Video: Wenn Videos zu Entdeckungen f\u00fchren                    <\/h2>\n\n                    <div class=\"video-content\">\n                        <p>Erfahren Sie, wie Kurzvideos die Art und Weise ver\u00e4ndern, wie Verbraucher Marken entdecken<\/p>\n<ul>\n<li>Plattformen wie TikTok, YouTube Shorts und Reels ver\u00e4ndern die Art und Weise, wie Menschen Marken, Produkte und Ideen entdecken, insbesondere bei der Generation Z..<\/li>\n<li>Um auffindbar zu bleiben, ben\u00f6tigen Marketer Full-Funnel-Videostrategien, die das Publikum dort abholen, wo es scrollt.<\/li>\n<\/ul>\n                    <\/div>\n                <\/div>\n\n                                    <div class=\"authors\">\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/fdelvecchio.jpg\"  style=\"object-fit: cover;\" alt=\"Felicia DelVecchio\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Felicia DelVecchio<\/p>\n                                    <p class=\"author-title\">Vizepr\u00e4sidentin Digitale Medien<\/p>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                \n            <\/div>\n\n            <div class=\"video-content\">\n                <div class=\"video\" id=\"series-video\">\n                                            <img decoding=\"async\" class=\"w-100 h-100\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/11\/Forward-in-Video-Media-Series.png\" alt=\"Kennen Sie jemanden der interessiert sein k\u00f6nnte?\" \/>\n                                    <\/div>\n                <div class=\"share-row\">\n\n                    <div class=\"text-col\">\n                        <h5 class=\"title\">\n                                                            Kennen Sie jemanden der interessiert sein k\u00f6nnte?                                                    <\/h5>\n                        <p class=\"subtitle\">\n                                                            Teilen Sie dies mit Ihrem Netzwerk                                                    <\/p>\n                    <\/div>\n\n                    <div class=\"social-media-sharing-box\">\n                        <div data-share=\"linkedin\" class=\"box d-inline-flex align-items-center\" id=\"linkedin\">\n                            <svg width=\"27\" height=\"24.51\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <g clip-path=\"url(#clip0_7915_7290)\">\n                                    <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#525252\" \/>\n                                    <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 9.30077V6.9593H8.30176C8.3668 8.19508 8.30176 21.7886 8.30176 21.7886H13.5701V13.7886C13.5701 13.3333 13.57 12.878 13.7001 12.5528C14.0904 11.6422 14.8058 10.7317 16.2367 10.7317C18.0579 10.7317 18.9034 12.0975 18.9034 14.1138V21.7886H24.2367V13.5935C24.1717 8.97556 21.57 6.82922 18.253 6.82922Z\" fill=\"#525252\" \/>\n                                    <path d=\"M3.03318 -6.10352e-05C1.27708 -6.10352e-05 0.171387 1.10563 0.171387 2.60156C0.171387 4.03246 1.27708 5.13815 2.96813 5.13815H3.03318C4.78927 5.13815 5.89496 4.03246 5.89496 2.53652C5.82992 1.10563 4.72423 -6.10352e-05 3.03318 -6.10352e-05Z\" fill=\"#525252\" \/>\n                                <\/g>\n                                <defs>\n                                    <clipPath id=\"clip0_7915_7290\">\n                                      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0.172363 23.4807V2.09654C0.172363 1.37719 0.760919 0.788635 1.48027 0.788635H22.8645C23.5838 0.788635 24.1724 1.37719 24.1724 2.09654V23.4807Z\" fill=\"#525252\" \/>\n                                <\/g>\n                                <defs>\n                                    <clipPath id=\"clip0_7915_7295\">\n                                        <rect width=\"24\" height=\"24\" fill=\"white\" transform=\"translate(0.172363 0.788635)\" \/>\n                                    <\/clipPath>\n                                <\/defs>\n                            <\/svg>\n                        <\/div>\n\n                        <div data-share=\"email\" class=\"box d-inline-flex align-items-center\" id=\"email\">\n                            <svg width=\"28.86\" height=\"18.62\" viewBox=\"0 0 26 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.4578 0.788635C24.8282 0.804486 25.178 0.96109 25.4334 1.22548C25.6889 1.48988 25.8302 1.84144 25.8275 2.20622V15.9271C25.8301 16.2915 25.6887 16.6426 25.4331 16.9063C25.1776 17.17 24.8278 17.3256 24.4578 17.3404H1.61321C1.23184 17.3404 0.866024 17.1916 0.595939 16.9267C0.325855 16.6618 0.17354 16.3023 0.172363 15.9271V2.20622C0.173536 1.83061 0.32571 1.47072 0.595668 1.20512C0.865626 0.93952 1.23143 0.789789 1.61321 0.788635H24.4578ZM2.53376 2.34624L13.0288 8.7823L23.5239 2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#525252\" \/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                    \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/paid-media\/die-media-forward-serie-video-ist-die-neue-suche\/' class=\"btn_primary-filled_black_arrow  \"  >\n                        \n                        <div>Erhalten Sie alle Einblicke<\/div>\n\n                        \n                                \n                                                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                        <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section id=\"series-video-block-3\" class=\"d-flex justify-content-center align-items-center m-0 p-0 w-100\">\n    <div data-role=\"series-video-block-container\">\n        <div class=\"content-row content-first\">\n            <div class=\"text-content\">\n\n                <div class=\"text-box\">\n                    <h2 class=\"video-title\">\n                        3. Forward in Media Strategy: Wenn Agilit\u00e4t zum Vorteil wird                     <\/h2>\n\n                    <div class=\"video-content\">\n                        <p>Erfahren Sie, wie flexible Mediaplanung in Echtzeit Marken dabei hilft, mit sich ver\u00e4ndernden M\u00e4rkten und Erwartungen des Publikums Schritt zu halten.<\/p>\n<ul>\n<li>Wie modulare Planung und schnelle Optimierungszyklen es Teams erm\u00f6glichen, Kreativit\u00e4t, Ausgaben und Zielgruppenansprache anzupassen, ohne an Koh\u00e4sion zu verlieren.<\/li>\n<li>Warum Agilit\u00e4t starre Jahrespl\u00e4ne \u00fcbertrifft \u2013 und wie anpassungsf\u00e4hige Rahmenbedingungen zu besseren Ergebnissen in landesweiten und lokalen Media f\u00fchren.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n                    <\/div>\n                <\/div>\n\n                                    <div class=\"authors\">\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Maura-Pierson-1.jpg\"  style=\"object-fit: cover;\" alt=\"Maura Pierson\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Maura Pierson<\/p>\n                                    <p class=\"author-title\">Vice President Media Planning<\/p>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                \n            <\/div>\n\n            <div class=\"video-content\">\n                <div class=\"video\" id=\"series-video\">\n                                            <img decoding=\"async\" class=\"w-100 h-100\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/11\/MediaPlaybookContent3-BlogBanner-GER.png\" alt=\"Kennen Sie jemanden der interessiert sein k\u00f6nnte?\" \/>\n                                    <\/div>\n                <div class=\"share-row\">\n\n                    <div class=\"text-col\">\n                        <h5 class=\"title\">\n                                                            Kennen Sie jemanden der interessiert sein k\u00f6nnte?                                                    <\/h5>\n                        <p class=\"subtitle\">\n                                                            Teilen Sie dies mit Ihrem Netzwerk                                                    <\/p>\n                    <\/div>\n\n                    <div class=\"social-media-sharing-box\">\n                        <div data-share=\"linkedin\" class=\"box d-inline-flex align-items-center\" id=\"linkedin\">\n                            <svg width=\"27\" height=\"24.51\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <g clip-path=\"url(#clip0_7915_7290)\">\n                                    <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#525252\" \/>\n                                    <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 9.30077V6.9593H8.30176C8.3668 8.19508 8.30176 21.7886 8.30176 21.7886H13.5701V13.7886C13.5701 13.3333 13.57 12.878 13.7001 12.5528C14.0904 11.6422 14.8058 10.7317 16.2367 10.7317C18.0579 10.7317 18.9034 12.0975 18.9034 14.1138V21.7886H24.2367V13.5935C24.1717 8.97556 21.57 6.82922 18.253 6.82922Z\" fill=\"#525252\" \/>\n                                    <path d=\"M3.03318 -6.10352e-05C1.27708 -6.10352e-05 0.171387 1.10563 0.171387 2.60156C0.171387 4.03246 1.27708 5.13815 2.96813 5.13815H3.03318C4.78927 5.13815 5.89496 4.03246 5.89496 2.53652C5.82992 1.10563 4.72423 -6.10352e-05 3.03318 -6.10352e-05Z\" fill=\"#525252\" \/>\n                                <\/g>\n                                <defs>\n                             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7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                        <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section id=\"series-video-block-4\" class=\"d-flex justify-content-center align-items-center m-0 p-0 w-100\">\n    <div data-role=\"series-video-block-container\">\n        <div class=\"content-row content-first\">\n            <div class=\"text-content\">\n\n                <div class=\"text-box\">\n                    <h2 class=\"video-title\">\n                        4. Forward in Analytics: Wenn Messungen Bedeutung bekommen                     <\/h2>\n\n                    <div class=\"video-content\">\n                        <p>Entdecken Sie, wie moderne Vermarkter \u00fcber Klicks hinausgehen, um den tats\u00e4chlichen Einfluss und die tats\u00e4chliche Wirkung zu verstehen.<\/p>\n<p>Warum Last-Click-Modelle nicht mehr widerspiegeln, wie Menschen tats\u00e4chlich entdecken und entscheiden<\/p>\n<ul>\n<li><span data-contrast=\"auto\"> Wie Inkrementalit\u00e4t, MMM und systemweite Sichtbarkeit die tats\u00e4chliche Leistung offenbaren<\/span><\/li>\n<li><span data-contrast=\"auto\"> Wie aussagekr\u00e4ftige Messungen in einer Zero-Click-Landschaft mit KI aussehen<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                    <\/div>\n                <\/div>\n\n                                    <div class=\"authors\">\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/03\/Bhavin-Prashad-v2-3.jpg\"  style=\"object-fit: cover;\" alt=\"Bhavin Prasad\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Bhavin Prasad<\/p>\n                                    <p class=\"author-title\"><\/p>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                \n            <\/div>\n\n            <div class=\"video-content\">\n                <div class=\"video\" id=\"series-video\">\n                                            <img decoding=\"async\" class=\"w-100 h-100\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/11\/MediaPlaybookContent4-BlogBanner.png\" alt=\"Kennen Sie jemanden der interessiert sein 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