{"id":119457,"date":"2025-01-10T18:29:50","date_gmt":"2025-01-10T23:29:50","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=series&#038;p=119457"},"modified":"2025-11-17T05:12:15","modified_gmt":"2025-11-17T10:12:15","slug":"predictions2025","status":"publish","type":"series","link":"https:\/\/www.dacgroup.com\/de\/einblicke\/serie\/predictions2025\/","title":{"rendered":"Predictions 2025"},"content":{"rendered":"\n<section class=\"d-flex justify-content-center\" style=\"background-color: #171616;\">\n    <header data-role=\"series-hero\">\n        <div class=\"breadcrumb-nav\">\n            <a href=\"https:\/\/www.dacgroup.com\/de\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/\">Einblicke<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/serie\/\">Serie<\/a>        <\/div>\n\n        <div class=\"content-row\">\n            <div class=\"info-col \">\n                <span class=\"d-block title-decorator\">\n                    SERIES                <\/span>\n                <h1 class=\"title my-0 \">\n                    Future Forward: Marketing trends f\u00fcr 2025                <\/h1>\n\n                                                        <p class=\"description\">\n                                            2025: Jahr der Integration &#8211; die Zusammenf\u00fchrung von Daten, Plattformen, Inhalten und Teams ist der Schl\u00fcssel. Die Experten von DAC geben Prognosen zu GenAI, Personalisierung, Suchtrends und Technologie-Stacks ab, die Ihnen helfen, die Integration f\u00fcr ein wirkungsvolles Marketing zu nutzen.                                        <\/p>\n\n                                        <p class=\"date\">\n                                            <span>\n                                                <svg width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.9999 10.8431C19.9999 10.8383 19.9971 10.8342 19.9971 10.8288L19.9964 6.54864C19.9964 6.45224 19.9577 6.35926 19.8886 6.29087C19.8195 6.22249 19.7262 6.18421 19.6281 6.18421H17.2927V5.50049C17.292 4.78532 16.7068 4.20552 15.984 4.20483H15.8431C15.1204 4.20552 14.5344 4.78532 14.5337 5.50049V6.18491L9.96092 6.18423V5.50051C9.96023 4.78465 9.3743 4.20553 8.65157 4.20485H8.51061C7.78788 4.20553 7.20195 4.78465 7.20126 5.50051V6.18493L4.36827 6.18424C4.16514 6.18424 4 6.34765 4 6.54866V17.5177C4.00069 18.2302 4.28744 18.9132 4.79667 19.4172C5.30521 19.9211 5.99616 20.2042 6.71622 20.2048H17.281C18.001 20.2041 18.6913 19.9211 19.2006 19.4172C19.7098 18.9133 19.9959 18.2302 19.9965 17.5177V10.8575C19.9972 10.852 19.9999 10.8479 19.9999 10.8431ZM15.271 5.50054C15.271 5.18739 15.5274 4.93441 15.8431 4.93373H15.9841C16.2999 4.93441 16.5555 5.18739 16.5562 5.50054V7.36238C16.559 7.67827 16.3026 7.93602 15.9841 7.93945H15.8431C15.5239 7.93604 15.2683 7.67827 15.271 7.36238V5.50054ZM7.93863 5.50054C7.93863 5.18739 8.19497 4.93441 8.51075 4.93373H8.6517C8.96747 4.93441 9.22382 5.18739 9.22382 5.50054V7.36238C9.22658 7.67827 8.97023 7.93602 8.6517 7.93945H8.51075C8.19221 7.93604 7.93587 7.67827 7.93863 7.36238V5.50054ZM7.20138 6.91381V7.36233C7.1993 8.08093 7.78524 8.66483 8.51073 8.66893H8.65168C9.37719 8.66482 9.96312 8.08092 9.96104 7.36233V6.91381H14.5339V7.36233C14.5318 8.08025 15.1177 8.66483 15.8432 8.66893H15.9842C16.7097 8.66482 17.2956 8.08023 17.2928 7.36233V6.91381H19.26V10.4787H4.73738V6.91381H7.20138ZM17.281 19.476H6.71618C5.62378 19.4746 4.73861 18.5988 4.7372 17.5177V11.2076H19.2598V17.5177C19.2584 18.5987 18.3735 19.4746 17.281 19.476Z\" fill=\"#ffff\" \/>\n                                                <\/svg>\n                                            <\/span>\n\n                                            <span>\n                                                14. Januar 2025                                            <\/span>\n                                        <\/p>\n\n                                        \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" data-scroll-to='#form' data-scroll-position='top' class=\"btn_primary-filled_white_arrow smooth-scroll \"  >\n                        \n                        <div>DAS WHITEPAPER ANSEHEN<\/div>\n\n                        \n                                \n                                                <svg width=\"24\" height=\"16\" viewBox=\"0 0 24 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"#171616\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                    <path d=\"M19.7303 8.96285L14.8759 14.2138C14.5429 14.5741 14.5429 15.1299 14.876 15.4901C15.2481 15.8925 15.8842 15.8925 16.2563 15.49L23.1809 8L16.2563 0.509971C15.8842 0.107507 15.2481 0.10747 14.876 0.509891C14.5429 0.870102 14.5429 1.42591 14.8759 1.78616L19.7303 7.03692H0.962963C0.431133 7.03692 0 7.46806 0 7.99988C0 8.53171 0.431133 8.96285 0.962963 8.96285H19.7303Z\" fill=\"black\" fill-opacity=\"0.2\" \/>\n                                                <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                                        <div class=\"social-media-responsive\">\n                                            <div class=\"icons-container\">\n                                                <span>Teilen Sie dies<\/span>\n\n                                                <div class=\"icons\">\n\n                                                    <div class=\"box\" id=\"linkedin\">\n                                                        <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                            <g clip-path=\"url(#clip0_7915_7290)\">\n                                                                <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#A8A8A8\" \/>\n                                                                <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 9.30077V6.9593H8.30176C8.3668 8.19508 8.30176 21.7886 8.30176 21.7886H13.5701V13.7886C13.5701 13.3333 13.57 12.878 13.7001 12.5528C14.0904 11.6422 14.8058 10.7317 16.2367 10.7317C18.0579 10.7317 18.9034 12.0975 18.9034 14.1138V21.7886H24.2367V13.5935C24.1717 8.97556 21.57 6.82922 18.253 6.82922Z\" fill=\"#A8A8A8\" \/>\n                                                                <path d=\"M3.03318 -6.10352e-05C1.27708 -6.10352e-05 0.171387 1.10563 0.171387 2.60156C0.171387 4.03246 1.27708 5.13815 2.96813 5.13815H3.03318C4.78927 5.13815 5.89496 4.03246 5.89496 2.53652C5.82992 1.10563 4.72423 -6.10352e-05 3.03318 -6.10352e-05Z\" fill=\"#A8A8A8\" \/>\n                        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transform=\"translate(0.172363 0.788635)\" \/>\n                                                                <\/clipPath>\n                                                            <\/defs>\n                                                        <\/svg>\n                                                    <\/div>\n\n                                                    <div class=\"box\" id=\"email\">\n                                                        <svg width=\"25.66\" height=\"16.55\" viewBox=\"0 0 26 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.4578 0.788635C24.8282 0.804486 25.178 0.96109 25.4334 1.22548C25.6889 1.48988 25.8302 1.84144 25.8275 2.20622V15.9271C25.8301 16.2915 25.6887 16.6426 25.4331 16.9063C25.1776 17.17 24.8278 17.3256 24.4578 17.3404H1.61321C1.23184 17.3404 0.866024 17.1916 0.595939 16.9267C0.325855 16.6618 0.17354 16.3023 0.172363 15.9271V2.20622C0.173536 1.83061 0.32571 1.47072 0.595668 1.20512C0.865626 0.93952 1.23143 0.789789 1.61321 0.788635H24.4578ZM2.53376 2.34624L13.0288 8.7823L23.5239 2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#A8A8A8\" \/>\n                                                        <\/svg>\n                                                    <\/div>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n                \n            <\/div>\n\n                                                <div class=\"media-col\">\n                                        <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/FutureForward-LP-Graphic1-GER.png\" alt=\"Drei Personen in einem Werbebild f\u00fcr die Serie \"Future Forward\" mit dem Untertitel \"Eine Serie von Marketing-Prognosen f\u00fcr 2025\".\"  \/>\n\n                                        <div class=\"social-media-container\">\n                                            <div class=\"content\">\n                                                <span>Teilen Sie dies<\/span>\n\n                                                <div class=\"icons\">\n\n                                                    <div data-share=\"linkedin\" class=\"box\" id=\"linkedin\">\n                                                        <svg width=\"24\" height=\"21.79\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                            <g clip-path=\"url(#clip0_7915_7290)\">\n                                                                <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#A8A8A8\" \/>\n                                                                <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 9.30077V6.9593H8.30176C8.3668 8.19508 8.30176 21.7886 8.30176 21.7886H13.5701V13.7886C13.5701 13.3333 13.57 12.878 13.7001 12.5528C14.0904 11.6422 14.8058 10.7317 16.2367 10.7317C18.0579 10.7317 18.9034 12.0975 18.9034 14.1138V21.7886H24.2367V13.5935C24.1717 8.97556 21.57 6.82922 18.253 6.82922Z\" fill=\"#A8A8A8\" \/>\n                                                                <path d=\"M3.03318 -6.10352e-05C1.27708 -6.10352e-05 0.171387 1.10563 0.171387 2.60156C0.171387 4.03246 1.27708 5.13815 2.96813 5.13815H3.03318C4.78927 5.13815 5.89496 4.03246 5.89496 2.53652C5.82992 1.10563 4.72423 -6.10352e-05 3.03318 -6.10352e-05Z\" fill=\"#A8A8A8\" \/>\n                                                            <\/g>\n                                                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<path d=\"M24.1724 23.4807C24.1724 24.2001 23.5838 24.7886 22.8645 24.7886H16.7173V15.5025H19.8563L20.3141 11.9058H16.7173V9.61697C16.7173 8.57065 16.9789 7.85131 18.483 7.85131H20.3794V4.58155C20.0525 4.51616 18.9408 4.45076 17.5675 4.45076C14.8209 4.45076 12.9244 6.15103 12.9244 9.2246V11.9058H9.78544V15.5025H12.9244V24.7886H1.48027C0.760919 24.7886 0.172363 24.2001 0.172363 23.4807V2.09654C0.172363 1.37719 0.760919 0.788635 1.48027 0.788635H22.8645C23.5838 0.788635 24.1724 1.37719 24.1724 2.09654V23.4807Z\" fill=\"#A8A8A8\" \/>\n                                                            <\/g>\n                                                            <defs>\n                                                                <clipPath id=\"clip0_7915_7295\">\n                                                                    <rect width=\"24\" height=\"24\" fill=\"white\" transform=\"translate(0.172363 0.788635)\" \/>\n                                                                <\/clipPath>\n                                                            <\/defs>\n                                                        <\/svg>\n                                                    <\/div>\n\n                                                    <div data-share=\"email\" class=\"box\" id=\"email\">\n                                                        <svg width=\"25.66\" height=\"16.55\" viewBox=\"0 0 26 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24.4578 0.788635C24.8282 0.804486 25.178 0.96109 25.4334 1.22548C25.6889 1.48988 25.8302 1.84144 25.8275 2.20622V15.9271C25.8301 16.2915 25.6887 16.6426 25.4331 16.9063C25.1776 17.17 24.8278 17.3256 24.4578 17.3404H1.61321C1.23184 17.3404 0.866024 17.1916 0.595939 16.9267C0.325855 16.6618 0.17354 16.3023 0.172363 15.9271V2.20622C0.173536 1.83061 0.32571 1.47072 0.595668 1.20512C0.865626 0.93952 1.23143 0.789789 1.61321 0.788635H24.4578ZM2.53376 2.34624L13.0288 8.7823L23.5239 2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#A8A8A8\" \/>\n                                                        <\/svg>\n                                                    <\/div>\n\n                                                <\/div>\n                                            <\/div>\n                                        <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/header>\n<\/section>\n\n\n\n\n<style>\n    \n    \n    <\/style>\n\n<section data-role=\"text-background\" id=\"text-background-69e879b40a59a\" style=\"--componentTextColor: #171616; --componentBackgroundColor: #ACD8F3;\">\n    <div class=\"text-content\">\n        <p>Im Jahr 2025 wird Integration der entscheidende Wettbewerbsvorteil f\u00fcr Sie sein. Die Experten von DAC haben sich zusammengesetzt &#8211; genau wie wir es f\u00fcr unsere Kundenprojekte tun &#8211; um Ihnen wichtige Vorhersagen und umsetzbare Erkenntnisse \u00fcber Gen AI, Personalisierung, Suchdynamik und Tech-Stack-Innovationen zu liefern, die Ihre Strategie neu definieren werden.<\/p>\n<p>2025 ist Ihr Jahr, um sich zu orientieren, anzupassen und zu lenken. Tauchen Sie ein in unsere Vorhersagevideos und das herunterladbare Whitepaper, um herauszufinden, wie die Integration die Kundenerfahrung in den kommenden Jahren neu definieren wird. Verpassen Sie nicht die Erkenntnisse, die Ihre zuk\u00fcnftigen Strategien pr\u00e4gen werden!<\/p>\n    <\/div>\n<\/section>\n\n\n<section id=\"series-video-block-1\" class=\"d-flex justify-content-center align-items-center m-0 p-0 w-100\">\n    <div data-role=\"series-video-block-container\">\n        <div class=\"content-row content-first\">\n            <div class=\"text-content\">\n\n                <div class=\"text-box\">\n                    <h2 class=\"video-title\">\n                         bringt uns KI dem Heiligen Gral der Personalisierung n\u00e4her                    <\/h2>\n\n                    <div class=\"video-content\">\n                        <p>Entdecken Sie, wie KI die Personalisierung neu definiert und ma\u00dfgeschneiderte Erlebnisse wie nie zuvor schafft.<\/p>\n<p>&#8211; Wie Echtzeit-Einblicke personalisierte Marketingstrategien neu gestalten.<\/p>\n<p>&#8211; Die dualen Kr\u00e4fte, die die Personalisierung der n\u00e4chsten Stufe im Jahr 2025 vorantreiben.<\/p>\n                    <\/div>\n                <\/div>\n\n                                    <div class=\"authors\">\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/Kuhan-Square-1.png\"  style=\"object-fit: cover;\" alt=\"Kuhan Puvanesasingham\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Kuhan Puvanesasingham<\/p>\n                                    <p class=\"author-title\">Direktor, Business Intelligence<\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/AlexPorszt-Square-1.png\"  style=\"object-fit: cover;\" alt=\"Alex Porszt\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Alex Porszt<\/p>\n                                    <p class=\"author-title\">Stellvertretender Direktor, Digitale Medien<\/p>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                \n            <\/div>\n\n            <div class=\"video-content\">\n                <div class=\"video\" id=\"series-video\">\n                     \n                        <iframe src=\"https:\/\/www.youtube.com\/embed\/D1CGm6TrFGQ\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>                                    <\/div>\n                <div class=\"share-row\">\n\n                    <div class=\"text-col\">\n                        <h5 class=\"title\">\n                             \n                                Kennen Sie jemanden der interessiert sein k\u00f6nnte?                                                    <\/h5>\n                        <p class=\"subtitle\">\n                             \n                                Teilen Sie dies mit Ihrem Netzwerk                                                    <\/p>\n                    <\/div>\n\n                    <div class=\"social-media-sharing-box\">\n                        <div data-share=\"linkedin\" class=\"box d-inline-flex align-items-center\" id=\"linkedin\">\n                            <svg width=\"27\" height=\"24.51\" viewBox=\"0 0 25 22\" fill=\"none\" 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4.45076 17.5675 4.45076C14.8209 4.45076 12.9244 6.15103 12.9244 9.2246V11.9058H9.78544V15.5025H12.9244V24.7886H1.48027C0.760919 24.7886 0.172363 24.2001 0.172363 23.4807V2.09654C0.172363 1.37719 0.760919 0.788635 1.48027 0.788635H22.8645C23.5838 0.788635 24.1724 1.37719 24.1724 2.09654V23.4807Z\" fill=\"#525252\" \/>\n                                <\/g>\n                                <defs>\n                                    <clipPath id=\"clip0_7915_7295\">\n                                        <rect width=\"24\" height=\"24\" fill=\"white\" transform=\"translate(0.172363 0.788635)\" \/>\n                                    <\/clipPath>\n                                <\/defs>\n                            <\/svg>\n                        <\/div>\n\n                        <div data-share=\"email\" class=\"box d-inline-flex align-items-center\" id=\"email\">\n                            <svg width=\"28.86\" height=\"18.62\" viewBox=\"0 0 26 18\" fill=\"none\" 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               <\/div>\n                    <\/div>\n                <\/div>\n                                    \n                                        <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section id=\"series-video-block-2\" class=\"d-flex justify-content-center align-items-center m-0 p-0 w-100\">\n    <div data-role=\"series-video-block-container\">\n        <div class=\"content-row video-first\">\n            <div class=\"text-content\">\n\n                <div class=\"text-box\">\n                    <h2 class=\"video-title\">\n                        werden Marken, die jeden digitalen Touchpoint integrieren, die F\u00fchrung \u00fcbernehmen                    <\/h2>\n\n                    <div class=\"video-content\">\n                        <p>Entdecken Sie, wie strategische Inhalte die Sichtbarkeit und das Wachstum von Marken vorantreiben werden.<\/p>\n<p>&#8211; Wie nahtlose Erlebnisse die Kundentreue bestimmen werden.<\/p>\n<p>&#8211; Warum die Sichtbarkeit \u00fcber digitale und physische Ber\u00fchrungspunkte hinweg wichtiger ist als je zuvor.<\/p>\n<p>&#8211; Zusammenh\u00e4ngende Strategien, mit denen f\u00fchrende Marken im Jahr 2025 dominieren werden.<\/p>\n                    <\/div>\n                <\/div>\n\n                                    <div class=\"authors\">\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/RohanArora-Square.jpg\"  style=\"object-fit: cover;\" alt=\"Rohan Arora\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Rohan Arora<\/p>\n                                    <p class=\"author-title\">SEO-Stratege<\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/MarkWheatley-Circle.jpg\"  style=\"object-fit: cover;\" alt=\"Mark Wheatley\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Mark Wheatley<\/p>\n                                    <p class=\"author-title\">Manager f\u00fcr digitale Medien<\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/ahamilton.jpg\"  style=\"object-fit: cover;\" alt=\"Allison Hamilton\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Allison Hamilton<\/p>\n                                    <p class=\"author-title\">Senior Content-Stratege<\/p>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                \n            <\/div>\n\n            <div class=\"video-content\">\n                <div class=\"video\" id=\"series-video\">\n                     \n                        <iframe src=\"https:\/\/www.youtube.com\/embed\/_SwYwgTH6Ng\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>    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                    <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#525252\" \/>\n                                    <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 9.30077V6.9593H8.30176C8.3668 8.19508 8.30176 21.7886 8.30176 21.7886H13.5701V13.7886C13.5701 13.3333 13.57 12.878 13.7001 12.5528C14.0904 11.6422 14.8058 10.7317 16.2367 10.7317C18.0579 10.7317 18.9034 12.0975 18.9034 14.1138V21.7886H24.2367V13.5935C24.1717 8.97556 21.57 6.82922 18.253 6.82922Z\" fill=\"#525252\" \/>\n                                    <path d=\"M3.03318 -6.10352e-05C1.27708 -6.10352e-05 0.171387 1.10563 0.171387 2.60156C0.171387 4.03246 1.27708 5.13815 2.96813 5.13815H3.03318C4.78927 5.13815 5.89496 4.03246 5.89496 2.53652C5.82992 1.10563 4.72423 -6.10352e-05 3.03318 -6.10352e-05Z\" fill=\"#525252\" \/>\n                                <\/g>\n                                <defs>\n                                    <clipPath id=\"clip0_7915_7290\">\n            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0.788635C24.8282 0.804486 25.178 0.96109 25.4334 1.22548C25.6889 1.48988 25.8302 1.84144 25.8275 2.20622V15.9271C25.8301 16.2915 25.6887 16.6426 25.4331 16.9063C25.1776 17.17 24.8278 17.3256 24.4578 17.3404H1.61321C1.23184 17.3404 0.866024 17.1916 0.595939 16.9267C0.325855 16.6618 0.17354 16.3023 0.172363 15.9271V2.20622C0.173536 1.83061 0.32571 1.47072 0.595668 1.20512C0.865626 0.93952 1.23143 0.789789 1.61321 0.788635H24.4578ZM2.53376 2.34624L13.0288 8.7823L23.5239 2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#525252\" \/>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                    \n                                        <\/div>\n\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n<section id=\"series-video-block-3\" class=\"d-flex justify-content-center align-items-center m-0 p-0 w-100\">\n    <div data-role=\"series-video-block-container\">\n        <div class=\"content-row content-first\">\n            <div class=\"text-content\">\n\n                <div class=\"text-box\">\n                    <h2 class=\"video-title\">\n                        wird SearchGPT beginnen, Google Marktanteile abzujagen                    <\/h2>\n\n                    <div class=\"video-content\">\n                        <p>Erfahren Sie, wie SearchGPT im Jahr 2025 die Suche, die Werbung und die Analytik revolutionieren wird.<\/p>\n<p>&#8211; Sehen Sie, wie SearchGPT die Dominanz von Google bei der Suche herausfordert.<\/p>\n<p>&#8211; Entdecken Sie den Wechsel von statischen Links zu interaktiven, KI-gesteuerten Ergebnissen.<\/p>\n<p>&#8211; Erfahren Sie, wie personalisierte, nuancierte Einblicke das Nutzererlebnis neu gestalten.<\/p>\n                    <\/div>\n                <\/div>\n\n                                    <div class=\"authors\">\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/kharris.jpg\"  style=\"object-fit: cover;\" alt=\"Kyle Harris\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Kyle Harris<\/p>\n                                    <p class=\"author-title\">Direktor, Lokale Optimierung<\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/dtemby.jpg\"  style=\"object-fit: cover;\" alt=\"Dan Temby\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Dan Temby<\/p>\n                                    <p class=\"author-title\">Senior Vizepr\u00e4sident, Technologie<\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"author-item\">\n                                                                <img decoding=\"async\" class=\"author-img\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/MelisCiner-Square-1.png\"  style=\"object-fit: cover;\" alt=\"Melis Ciner\">\n                                \n                                <div class=\"author-text\">\n                                    <p class=\"author-name\">Melis Ciner<\/p>\n                                    <p class=\"author-title\">Stellvertretende Vizepr\u00e4sidentin, Digitale Medien<\/p>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                \n            <\/div>\n\n            <div class=\"video-content\">\n                <div class=\"video\" id=\"series-video\">\n                     \n                        <iframe src=\"https:\/\/www.youtube.com\/embed\/3mx3F9NExVE\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>                                    <\/div>\n                <div class=\"share-row\">\n\n                    <div class=\"text-col\">\n                        <h5 class=\"title\">\n                             \n                                Kennen Sie jemanden der interessiert sein k\u00f6nnte?                                                    <\/h5>\n                        <p class=\"subtitle\">\n                             \n                                Teilen Sie dies mit Ihrem Netzwerk                                                    <\/p>\n                    <\/div>\n\n                    <div class=\"social-media-sharing-box\">\n                        <div data-share=\"linkedin\" class=\"box d-inline-flex align-items-center\" id=\"linkedin\">\n                            <svg width=\"27\" height=\"24.51\" viewBox=\"0 0 25 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <g clip-path=\"url(#clip0_7915_7290)\">\n                                    <path d=\"M5.43927 7.02435H0.756348V21.8536H5.43927V7.02435Z\" fill=\"#525252\" \/>\n                                    <path d=\"M18.253 6.82922C15.5863 6.82922 13.8953 8.26012 13.5701 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data-role=\"media-and-hubspot-form\">\n\n        <div data-role=\"form-media-col\" class=\"media-col\">\n            <div\n                aria-hidden=\"true\"\n                data-role=\"image-replacement\"\n                style=\"background: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/FutureForward-Whitepaper-Graphic1-GER.png')\">\n            <\/div>\n            <img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/01\/FutureForward-Whitepaper-Graphic1-GER.png\" alt=\"Grafik mit dem Titel \"Future Forward\", ein Mensch neben einem futuristischen Roboter, untertitelt mit \"Eine Serie von Marketingprognosen f\u00fcr 2025\".\">\n\n            <div class=\"footer\">\n                <div class=\"text-content\">\n                    <div class=\"title-text\">\n                        <h3 class=\"title\">\n                            Kennen Sie jemanden der interessiert sein k\u00f6nnte?                        <\/h3>\n                  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0.788635H24.4578ZM2.53376 2.34624L13.0288 8.7823L23.5239 2.34624H2.53376ZM1.74218 3.75946V13.862L9.07539 8.20475L1.74218 3.75946ZM24.0264 15.7128L15.5459 9.14982L13.4602 10.423C13.3273 10.4924 13.1792 10.5286 13.0288 10.5286C12.8784 10.5286 12.7303 10.4924 12.5975 10.423L10.5073 9.13669L1.95119 15.6996L24.0264 15.7128ZM24.2443 13.8751V3.75946L16.9111 8.21788L24.2443 13.8751Z\" fill=\"#A8A8A8\" \/>\n                            <\/svg>\n                        <\/div>\n\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <div id=\"form\" class=\"form-col\">\n                            <h3 class=\"form-title\">\n                    Herunterladen Future Forward: Marketing trends f\u00fcr 2025                <\/h3>\n\n                <div class=\"form-subtitle\">\n                    <p>M\u00f6chten Sie tiefer eintauchen? F\u00fcllen Sie das untenstehende Formular aus, um Zugang zu unserem exklusiven Whitepaper \u201e<em>Vorhersagen f\u00fcr 2025<\/em>\u201c zu erhalten.<\/p>\n<p>Entdecken Sie die wichtigsten Trends und verwertbare Erkenntnisse dar\u00fcber, wie Integration im kommenden Jahr wirkungsvolle Marketingstrategien vorantreiben, das Kundenerlebnis verbessern und das Markenwachstum f\u00f6rdern wird. Seien Sie der Zeit voraus &#8211; laden Sie jetzt herunter!<\/p>\n                <\/div>\n\n                <div class=\"hubspot-form-container\" data-series-gated-form>\n\n                    <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n                    <script>\n                        (function() {\n                            if (typeof hbspt === 'undefined' || !hbspt.forms) {\n                                return;\n                            }\n\n                            const TARGET_SELECTOR = '[data-series-gated-form]';\n                            const THANKS_HTML = '<p class=\"greenSuccess\">Danke Ihnen. 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