{"id":110293,"date":"2022-07-14T14:00:00","date_gmt":"2022-07-14T19:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-business-profile-fugt-neues-lgbtq-attribut-hinzu\/"},"modified":"2024-12-21T05:50:38","modified_gmt":"2024-12-21T10:50:38","slug":"google-business-profile-fugt-neues-lgbtq-attribut-hinzu","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/strategy\/google-business-profile-fugt-neues-lgbtq-attribut-hinzu\/","title":{"rendered":"Google Business Profile f\u00fcgt neues LGBTQ+ Attribut hinzu"},"content":{"rendered":"<p>In einem Schritt, der sich ausschlie\u00dflich an Unternehmen richtet, die der LGBTQ+ Community angeh\u00f6ren, hat Google jetzt ein brandneues Attribut f\u00fcr das  <a href=\"\/de\/leistungen\/lokales-prasenzmanagement\/google-business-profile-verwaltung\/\">Google Business Profile<\/a> (GBP, fr\u00fcher bekannt als Google My Business) angek\u00fcndigt. So sieht das neue Attribut \u201eLGBTQ+ owned\u201c aus:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63678\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/lgbtq-owned.jpg\" alt=\"LGBTQ-owned Attribut in Google Business Profile\" width=\"652\" height=\"768\" \/><\/p>\n<p>Bild: <a href=\"https:\/\/blog.google\/outreach-initiatives\/diversity\/lgbtq-owned-businesses\/\" target=\"_blank\" rel=\"noopener\">Google<\/a><\/p>\n<p>Dieses Attribut tritt in die Fu\u00dfstapfen von \u201efamily-led\u201c (das nicht mehr zug\u00e4nglich ist), \u201eveteran-led\u201c und \u201ewomen-led\u201c, die alle 2018 eingef\u00fchrt wurden. In 2020 wurden \u201eBlack-owned\u201c Attribute hinzugef\u00fcgt, gefolgt von einem \u201eLatino-owned\u201c-Attribut in 2021.<\/p>\n<p>Obwohl Yelp seit mehr als einem Jahr ein eigenes \u201eLGBTQ+ owned\u201c Label anbietet, hat Google bereits 2020 die Attribute \u201eLGBTQ+ friendly\u201c und \u201etransgender safe space\u201c hinzugef\u00fcgt. Das Attribut \u201eLGBTQ+ owned\u201c ist einfacher, weniger zweideutig und beabsichtigt, LGBTQ+ Unternehmensinhaber ins Spotlight zu r\u00fccken.<\/p>\n<p>So f\u00fcgen Sie es Ihrem Profil hinzu:<\/p>\n<ol>\n<li>W\u00e4hlen Sie im GBP-Dashboard \u201eEdit Profile\u201c und dann \u201eBusiness Info\u201c<\/li>\n<li>W\u00e4hlen Sie oben im \u201eMore\u201c-Tab die Kategorie aus, die Sie \u00e4ndern m\u00f6chten<\/li>\n<li>W\u00e4hlen Sie neben dem Attribut \u201eYes\u201c aus<\/li>\n<li>Wenn Sie mit der Auswahl der Attribute fertig sind, klicken Sie auf \u201eSave\u201c<\/li>\n<\/ol>\n<h2>Warum ist dieses Attribut wichtig?<\/h2>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Bleiben Sie einen Schritt voraus            <\/h2>\n            <p class=\"subtitle\">\n                Erhalten Sie exklusive Einblicke in die<br class=\"d-none d-lg-block\"> aktuellsten Themen aus dem Bereich Digital<br class=\"d-none d-lg-block\"> Media direkt in Ihren Posteingang.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69ee6090271a0'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='E-Mail-Adresse' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Einreichen<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69ee6090271a0');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'ce26f6e6-ebbe-4b3c-afca-c94ff2505f25';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/ce26f6e6-ebbe-4b3c-afca-c94ff2505f25', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Vielen Dank f\u00fcr Ihr Abonnement!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Beim Absenden des Formulars ist ein Fehler aufgetreten.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'ce26f6e6-ebbe-4b3c-afca-c94ff2505f25'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/de\/dankeschon\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    Abonnieren                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>Es wird angenommen, dass sich 8% der Amerikaner als Teil der LGBTQ+ Community betrachten, darunter sch\u00e4tzungsweise 20% der Generation Z. Diese zunehmend sichtbare Pr\u00e4valenz pr\u00e4gt auch die Gesch\u00e4ftslandschaft: Allein in den Vereinigten Staaten gibt es 1,4 Millionen LGBTQ+ Unternehmen und diese sind daf\u00fcr verantwortlich, j\u00e4hrlich 1,7 Billionen US-Dollar an Einnahmen zu erwirtschaften. In Googles eigenen Worten:<\/p>\n<blockquote><p>W\u00e4hrend wir Pride feiern, ist es wichtig, sich daran zu erinnern, dass Sichtbarkeit und Repr\u00e4sentation das ganze Jahr \u00fcber von entscheidender Bedeutung sind. Eine Flagge im Fenster eines kleinen Gesch\u00e4fts hat die Macht, Queer Menschen zusammenzubringen, unsere Freude zu feiern, unsere Geschichte zu ehren und f\u00fcr unsere diverse Gemeinschaft zu k\u00e4mpfen. Wir hoffen, dass dieses Attribut es Gesch\u00e4ftsinhabern erm\u00f6glicht, ihre Identit\u00e4t und Gemeinschaft mit der Welt zu feiern.<\/p><\/blockquote>\n<p>Wenn Sie Teil der gr\u00f6\u00dferen LGBTQ+ Community sind, empfehlen wir Ihnen, dieses neue Attribut zu Ihrem Profil hinzuzuf\u00fcgen \u2013 oder es zumindest auszuprobieren. Attribute wie dieses sollen nicht nur die Sichtbarkeit in der Suche verbessern, sondern einzelne Unternehmen von ihren Mitbewerbern abheben. Nutzen Sie alle Ihnen zur Verf\u00fcgung stehenden Tools, um Ihr(e) Profil(e) zu vervollst\u00e4ndigen, Ihre Eintr\u00e4ge zu bereichern und Ihre Verbindung zu Kunden und Interessenten gleicherma\u00dfen zu st\u00e4rken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In einem Schritt, der sich ausschlie\u00dflich an Unternehmen richtet, die der LGBTQ+ Community angeh\u00f6ren, hat Google jetzt ein brandneues Attribut f\u00fcr das Google Business Profile (GBP, fr\u00fcher bekannt als Google My Business) angek\u00fcndigt. So sieht das neue Attribut \u201eLGBTQ+ owned\u201c aus: Bild: Google Dieses Attribut tritt in die Fu\u00dfstapfen von \u201efamily-led\u201c (das nicht mehr zug\u00e4nglich [&hellip;]<\/p>\n","protected":false},"author":341,"featured_media":110282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.62,"reading_level_needs_review":"0","footnotes":""},"categories":[2907],"tags":[1324,1945,1767,1499,1613,1726,817],"class_list":["post-110293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-business-listings-3","tag-gbp-6","tag-gmb-4","tag-google-business-profile-2","tag-google-my-business-4","tag-local-listings-2-5","tag-local-marketing-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Business Profile f\u00fcgt neues LGBTQ+ Attribut hinzu | DAC<\/title>\n<meta name=\"description\" content=\"Google Business Profile (fr\u00fcher Google My Business) hat ein neues Attribut \u201eLGBTQ+ owned\u201c eingef\u00fchrt. 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Warum spielt dies eine Rolle?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/strategy\/google-business-profile-fugt-neues-lgbtq-attribut-hinzu\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-14T19:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-21T10:50:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/lgbtq.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kirk S\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kirk S\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/strategy\/google-business-profile-fugt-neues-lgbtq-attribut-hinzu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/strategy\/google-business-profile-fugt-neues-lgbtq-attribut-hinzu\/\"},\"author\":{\"name\":\"Kirk S\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/#\/schema\/person\/cdf5fbfa92014d4e521834a264731c65\"},\"headline\":\"Google Business Profile f\u00fcgt neues LGBTQ+ Attribut hinzu\",\"datePublished\":\"2022-07-14T19:00:00+00:00\",\"dateModified\":\"2024-12-21T10:50:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/strategy\/google-business-profile-fugt-neues-lgbtq-attribut-hinzu\/\"},\"wordCount\":406,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/strategy\/google-business-profile-fugt-neues-lgbtq-attribut-hinzu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/lgbtq.jpg\",\"keywords\":[\"business listings\",\"GBP\",\"GMB\",\"Google Business Profile\",\"Google My Business\",\"local listings\",\"local marketing\"],\"articleSection\":[\"Strategie\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/strategy\/google-business-profile-fugt-neues-lgbtq-attribut-hinzu\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/strategy\/google-business-profile-fugt-neues-lgbtq-attribut-hinzu\/\",\"url\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/strategy\/google-business-profile-fugt-neues-lgbtq-attribut-hinzu\/\",\"name\":\"Google Business Profile f\u00fcgt neues LGBTQ+ Attribut hinzu | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/strategy\/google-business-profile-fugt-neues-lgbtq-attribut-hinzu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/strategy\/google-business-profile-fugt-neues-lgbtq-attribut-hinzu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/lgbtq.jpg\",\"datePublished\":\"2022-07-14T19:00:00+00:00\",\"dateModified\":\"2024-12-21T10:50:38+00:00\",\"description\":\"Google Business Profile (fr\u00fcher Google My Business) hat ein neues Attribut \u201eLGBTQ+ owned\u201c eingef\u00fchrt. 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