{"id":107196,"date":"2018-12-13T20:00:00","date_gmt":"2018-12-14T01:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/verwaltung-von-standortdaten-lokales-praesenz-managment\/"},"modified":"2024-12-20T09:22:35","modified_gmt":"2024-12-20T14:22:35","slug":"verwaltung-von-standortdaten-lokales-praesenz-managment","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/local-search\/verwaltung-von-standortdaten-lokales-praesenz-managment\/","title":{"rendered":"Verwaltung von Standortdaten \u2013 lokales Pr\u00e4senz Management"},"content":{"rendered":"<p>Die Wintermonate sind f\u00fcr die viele Unternehmen das wichtigste Quartal des Jahres. Mit dem besonderen Fokus auf Weihnachtsgesch\u00e4ft und Werbung kann es allerdings leicht passieren, dass die Pflege der digitalen Standortdaten vernachl\u00e4ssigt wird \u2013 auch wenn Google die Aktualisierungen seiner lokalen Suche auch in dieser arbeitsreichen Jahreszeit nat\u00fcrlich weder gestoppt noch verlangsamt hat.<\/p>\n<p>Es gilt also nicht nur, der festlichen Schaufensterdekoration den letzten Schliff zu geben, sondern auch digital das Beste aus den Wintermonaten zu holen. Wir stellen die neuen Funktionen und Entwicklungen aus dem November vor, die unserer Meinung nach gerade jetzt f\u00fcr <a href=\/de\/leistungen\/lokales-prasenzmanagement\/\">Standortverwaltung \/ Lokales Pr\u00e4senztmanagement<\/a>\u00a0von Unternehmen wirklich wichtig sein k\u00f6nnten.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Bleiben Sie einen Schritt voraus            <\/h2>\n            <p class=\"subtitle\">\n                Erhalten Sie exklusive Einblicke in die<br class=\"d-none d-lg-block\"> aktuellsten Themen aus dem Bereich Digital<br class=\"d-none d-lg-block\"> Media direkt in Ihren Posteingang.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f3b3fa7e013'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='E-Mail-Adresse' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Einreichen<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f3b3fa7e013');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'ce26f6e6-ebbe-4b3c-afca-c94ff2505f25';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/ce26f6e6-ebbe-4b3c-afca-c94ff2505f25', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Vielen Dank f\u00fcr Ihr Abonnement!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"Beim Absenden des Formulars ist ein Fehler aufgetreten.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'ce26f6e6-ebbe-4b3c-afca-c94ff2505f25'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/de\/dankeschon\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    Abonnieren                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2>Google befragt kleine und mittelst\u00e4ndische Unternehmen, ob sie Anrufe vom sogenannten Google-Assistenten annehmen w\u00fcrden<\/h2>\n<p>Google beginnt nun sukzessive damit, die Besitzer von Google My Business-Profilen zu kontaktieren und zu erfragen, ob sie bereit sind, Anrufe des Google-Assistenten entgegenzunehmen.<\/p>\n<p>Der Suchmaschinen-Riese bietet damit zwei Funktionen an:<\/p>\n<ul>\n<li>\u00a0Google Assistent erm\u00f6glicht Kunden zum einen, Reservierungen vorzunehmen und Termine zu buchen<\/li>\n<li>\u00a0Der Google-Assistent k\u00f6nnte k\u00fcnftig zum anderen sachliche Informationen \u00fcber das Unternehmen best\u00e4tigen<\/li>\n<\/ul>\n<p>Unternehmen die perspektivisch Google Duplex f\u00fcr lokale Buchungen einsetzen wollen, sollten sich jetzt darauf vorbereiten, denn Google beginnt damit, Duplex in das t\u00e4gliche Leben zu integrieren.<\/p>\n<h2>Google My Business erlaubt k\u00fcnftig Angabe einer Adresse, eines Gesch\u00e4ftsgebiets oder sogar beides<\/h2>\n<p>Google erm\u00f6glicht nun genauere Angaben hinsichtlich des Gesch\u00e4ftsgebiets von Unternehmen. Unternehmen k\u00f6nnen nun eine Adresse, ein Gesch\u00e4ftsgebiet oder beides eingeben. Unternehmer legen so ihren Leistungsbereich nicht mehr als Radius um ihr Unternehmen fest, sondern geben stattdessen ihr Versorgungsgebiet nach Region, Stadt oder Postleitzahl an.<\/p>\n<p>Wir sind der Meinung, dass die erweiterten m\u00f6glichen Angaben die Realit\u00e4t besser abbilden als bisher. Sie sind zielf\u00fchrender f\u00fcr Unternehmen, deren Gesch\u00e4ftsgebiet entweder geografisch begrenzt ist oder aber sich \u00fcber mehr als eine Stadt erstreckt. Google hat endlich erkannt, dass ein kreisf\u00f6rmiger Radius um ein Unternehmen nicht immer sinnvoll ist, gerade wenn es nat\u00fcrliche, kommunale oder auch politische Grenzen zu ber\u00fccksichtigen gilt.<\/p>\n<h2>\u00c4nderungen der Benutzertypen im Rahmen der Google My Business-Profile<\/h2>\n<p>Google ver\u00e4ndert Namen und Rechte der drei verschiedenen Nutzertypen, die Google My Business-Profile bisher verwalten konnten. \u202fAus Communication Manager werden sogenannte &#8220;Site Manager\u201c, die erweiterte Bearbeitungsm\u00f6glichkeiten haben.\u202fDiese und andere Aktualisierungen sind im Folgenden kurz genannt:<\/p>\n<table cellpadding=\"5\">\n<tbody>\n<tr>\n<th>Zugriff<\/th>\n<th>Owner (Eigent\u00fcmer)<\/th>\n<th>Manager<\/th>\n<th>Site-Manager (Standortleiter)<\/th>\n<\/tr>\n<tr>\n<td>Hinzuf\u00fcgen und Entfernen von Benutzern<\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<td align=\"center\"><\/td>\n<td align=\"center\"><\/td>\n<\/tr>\n<tr>\n<td>Listings entfernen<\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<td align=\"center\"><\/td>\n<td align=\"center\"><\/td>\n<\/tr>\n<tr>\n<td>Kann alle Google-Updates akzeptieren<\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<td align=\"center\"><\/td>\n<\/tr>\n<tr>\n<td>Kann jede Information zum Standort\/Unternehmen bearbeiten<\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<td align=\"center\"><\/td>\n<\/tr>\n<tr>\n<td>Kann bestimmte Unternehmens- und Standortinformationen bearbeiten (z.B. Stunden, Adresse, Telefonnummer)<\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<\/tr>\n<tr>\n<td>Beitr\u00e4ge erstellen und ver\u00f6ffentlichen<\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<\/tr>\n<tr>\n<td>Auf Bewertungen antworten<\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<\/tr>\n<tr>\n<td>Auswertungen herunterladen<\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<td align=\"center\"><span style=\"color: #33cc33;\">\u2713<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Bei der lokalen Suche dem Wettbewerb voraus sein \u2013 und bleiben<\/h2>\n<p>Bestimmte Aspekte der lokalen Suche bleiben bestehen, andere \u00e4ndern sich. Einen \u00dcberblick gibt unsere Checkliste f\u00fcr die Verwaltung Ihrer Standorte: Dar\u00fcber k\u00f6nnen Unternehmen kontrollieren, ob s\u00e4mtliche lokalen Eintr\u00e4ge auf dem neuesten Stand sind. Gerne stehen wir auch pers\u00f6nlich zur Verf\u00fcgung, um zur lokalen Suche 2019 zu beraten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Wintermonate sind f\u00fcr die viele Unternehmen das wichtigste Quartal des Jahres. Mit dem besonderen Fokus auf Weihnachtsgesch\u00e4ft und Werbung kann es allerdings leicht passieren, dass die Pflege der digitalen Standortdaten vernachl\u00e4ssigt wird \u2013 auch wenn Google die Aktualisierungen seiner lokalen Suche auch in dieser arbeitsreichen Jahreszeit nat\u00fcrlich weder gestoppt noch verlangsamt hat. Es gilt [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":107186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2886],"tags":[953,812,1086,1075,1081],"class_list":["post-107196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search","tag-digital-marketing-3","tag-google-3","tag-local-listing-management-5","tag-local-search-4","tag-search-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Verwaltung von Standortdaten - lokales Pr\u00e4senz Management | DAC<\/title>\n<meta name=\"description\" content=\"Am Jahresende sollten sich Unternehmen auch zu Updates im Hyper Local Marketing und Standortverwaltung informieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/local-search\/verwaltung-von-standortdaten-lokales-praesenz-managment\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Verwaltung von Standortdaten - lokales Pr\u00e4senz Management | DAC\" \/>\n<meta property=\"og:description\" content=\"Am Jahresende sollten sich Unternehmen auch zu Updates im Hyper Local Marketing und Standortverwaltung informieren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/local-search\/verwaltung-von-standortdaten-lokales-praesenz-managment\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-14T01:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-20T14:22:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Holiday-LPM-Checklist.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zoran Dobrijevic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zoran Dobrijevic\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/local-search\/verwaltung-von-standortdaten-lokales-praesenz-managment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/local-search\/verwaltung-von-standortdaten-lokales-praesenz-managment\/\"},\"author\":{\"name\":\"Zoran Dobrijevic\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/#\/schema\/person\/c1cb52c3d2fb70b46b3f23af34f4d534\"},\"headline\":\"Verwaltung von Standortdaten \u2013 lokales Pr\u00e4senz Management\",\"datePublished\":\"2018-12-14T01:00:00+00:00\",\"dateModified\":\"2024-12-20T14:22:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/local-search\/verwaltung-von-standortdaten-lokales-praesenz-managment\/\"},\"wordCount\":106,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/local-search\/verwaltung-von-standortdaten-lokales-praesenz-managment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Holiday-LPM-Checklist.jpg\",\"keywords\":[\"digital marketing\",\"Google\",\"Local Listing Management\",\"local search\",\"search\"],\"articleSection\":[\"Lokale Suche\"],\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/local-search\/verwaltung-von-standortdaten-lokales-praesenz-managment\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/local-search\/verwaltung-von-standortdaten-lokales-praesenz-managment\/\",\"url\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/blog\/local-search\/verwaltung-von-standortdaten-lokales-praesenz-managment\/\",\"name\":\"Verwaltung von Standortdaten - 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