{"id":3906,"date":"2024-08-27T13:56:46","date_gmt":"2024-08-27T18:56:46","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=3906"},"modified":"2025-09-04T13:22:26","modified_gmt":"2025-09-04T18:22:26","slug":"unser-ansatz","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/de\/unsere-arbeit\/unser-ansatz\/","title":{"rendered":"Unser Ansatz"},"content":{"rendered":"\n\n    <style>\n        #hero-internal {\n            background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/hero-d-our-approach.png');\n            height: 561px !important;\n        }\n\n                @media (min-width: 2000px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/11\/hero-d-our-approach-2.png');\n                height: 561px !important;\n            }\n        }\n        \n\n                @media screen and (max-width: 991px) {\n            #hero-internal {\n                background-image: url('https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/hero-m-our-approach.png');\n                height: 500px !important;\n            }\n        }\n\n            <\/style>\n\n\n<section id=\"hero-internal\" class=\"noWords background-image\"\n         data-desktoph=\"561px\" data-mobileh=\"500px\">\n\n            <nav class=\"breadcrumb container max-1448 padding60 desktop-only \">\n            <a href=\"https:\/\/www.dacgroup.com\/de\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/unsere-arbeit\/\">Unsere Arbeit<\/a>        <\/nav>\n    \n    \n    <div class=\"container max-1448 padding60 hero-internal-content-block\"\n         style=\"text-align:left;align-items:start\">\n\n                            <h1 style=\"color:#ffffff;\">\n                DACs einzigartiger Enterprise-to-Local-Ansatz            <\/h1>\n        \n                    \n        <div class=\"cta-container-row\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/kontakt\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>SPRECHEN WIR<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 17.4092 12.3524 19.2435C10.9313 19.9218 9.44711 20.454 7.92204 20.8317C6.90068 21.072 5.83695 21.0548 4.82359 20.7811C3.81023 20.5073 2.87806 19.9857 2.10855 19.2616C1.36839 18.5696 0.795336 17.7128 0.434438 16.7583C0.0735402 15.8038 -0.0654262 14.7769 0.0285021 13.7588L1.0952 2.9341C1.14142 2.46498 1.3752 2.03566 1.74173 1.74683C2.10826 1.4583 2.57494 1.3353 3.03302 1.40705C3.45703 1.47428 3.83986 1.70311 4.10416 2.04711C4.36817 2.39111 4.4938 2.82466 4.45528 3.2594L4.01794 8.10736C3.99364 8.43387 4.09883 8.75676 4.31039 9.00368C4.52195 9.2506 4.8221 9.40074 5.1433 9.42064C5.46449 9.44054 5.78035 9.32839 6.01976 9.10951L15.5489 0.325307C15.7738 0.116073 16.0674 0 16.372 0C16.6766 0 16.9706 0.116073 17.1952 0.325307C17.4438 0.556248 17.5875 0.881556 17.5922 1.22435C17.5969 1.56684 17.4621 1.89637 17.22 2.13424L11.8439 7.41634C11.7168 7.54357 11.6602 7.72687 11.6928 7.90536C11.7254 8.08384 11.843 8.23428 12.0066 8.30634C12.1701 8.3787 12.3586 8.36392 12.5088 8.26624L19.325 3.72943C19.642 3.55275 20.0249 3.54763 20.3463 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    <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n                                <\/div>\n \n    <\/div>\n<\/section>\n\n\n    <div class=\"responsive-hero-footer mobile-only\">\n                    <nav class=\"breadcrumb container max-1448 padding60 mobile-only\">\n                <a href=\"https:\/\/www.dacgroup.com\/de\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right-white.svg\" alt=\"\" aria-hidden=\"true\"><a class=\"text-capitalize\" href=\"https:\/\/www.dacgroup.com\/de\/unsere-arbeit\/\">Unsere Arbeit<\/a>            <\/nav>\n        \n        \n                    <h1 style=\"color:#ffffff; \" class=\"mt-0\">\n                DACs einzigartiger Enterprise-to-Local-Ansatz            <\/h1>\n        \n        \n\n        <div class=\"cta-container-row mobile\">\n           \n                        <div class=\"  \" data-role=\"cta\">\n\n                                                <a role=\"button\" href='https:\/\/www.dacgroup.com\/de\/kontakt\/' class=\"btn_primary-filled_white_hand  \"  >\n                        \n                        <div>SPRECHEN WIR<\/div>\n\n                        \n                                \n                                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\">\n                                            <g clip-path=\"url(#clip0_2625_299)\">\n                                                <rect width=\"24\" height=\"24\" \/>\n                                                <path 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                      <\/g>\n                                            <defs>\n                                                <clipPath id=\"clip0_2625_299\">\n                                                    <rect width=\"24\" height=\"24\" \/>\n                                                <\/clipPath>\n                                            <\/defs>\n                                        <\/svg>\n\n                                \n\n                        \n                                                    <\/a>\n                    \n                <\/div>\n            \n                        <\/div>\n    <\/div>\n\n\n\n\n<section class=\"banner\" style=\"background:#030303\" data-ptd=\"120\" data-pbd=\"120\" data-ptm=\"80\" data-pbm=\"80\" >\n\n    \n    <div class=\"container max-1448 padding60\">\n        <div style=\"text-align:center;align-items:center\">\n\n            <h2 style=\"color:#ffffff;  max-width:920px\">\n                Verbindung globaler Unternehmen mit lokalen M\u00e4rkten\n            <\/h2>\n\n                        <div class=\"description\" style=\"color:#ffffff; max-width:920px\">\n                <p>Wir verbinden Top-Down-Markenmarketing mit einem Local-Up-Ansatz zur Zielgruppenansprache und Marktdurchdringung. Diese einzigartige Mischung aus Marke und lokalem Markt f\u00fchrt zu leistungsstarken Full-Funnel-Ergebnissen &#8211; und wir haben \u00fcber 50 Jahre damit verbracht, sie zu perfektionieren.<\/p>\n            <\/div>\n            \n            \n\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"custom-spacer\" data-desktop=\"70px\" data-mobile=\"40px\" aria-hidden=\"true\"  ><\/section>\n\n\n    <section id=\"services_internal_menu\" class=\"\">\n\n        <div class=\"container max-1448 padding60\">\n\n            \n                \n                    <h2 id=\"services-heading\">Jedes Ziel im Media-Marketing erreichen <\/h2>\n\n                \n            \n\n            \n            <div class=\"list\">\n\n                \n                    <div id=\"daten-und-analysen-in-grossem-umfang\" class=\"item even\" role=\"region\" aria-labelledby=\"daten-und-analysen-in-grossem-umfang-heading\">\n\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/data-and-research-at-scale.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/data-and-research-at-scale.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/data-and-research-at-scale.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/data-and-research-at-scale.jpg\"\n                alt=\"Daten und Analysen in gro\u00dfem Umfang\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                            \n                                <\/div>\n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h3 id=\"daten-und-analysen-in-grossem-umfang-heading\">\n                                                                                    Daten und Analysen in gro\u00dfem Umfang                                                                                <\/h3>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Die Analyse ist der Kern unserer Full-Funnel-Media-Strategien, die durch KI-gest\u00fctzte, hauseigene Plattformen &#8211; einschlie\u00dflich IRIS, unserer integrierten Marketingplattform &#8211; unterst\u00fctzt wird. Sie erm\u00f6glicht es uns, Ziele auf Unternehmensebene zu erreichen und zu \u00fcbertreffen, weil wir sehen, was andere nicht sehen: Einzigartige Daten, Einblicke und M\u00f6glichkeiten auf lokaler Marktebene.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/paid-media\/digitale-medien\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Digitale Medien<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/paid-media\/traditionelle-medien\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Traditionelle und Offline-Medien<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"konzipierte-inhalte-und-mediaplanung\" class=\"item odd\" role=\"region\" aria-labelledby=\"konzipierte-inhalte-und-mediaplanung-heading\">\n\n\n                        \n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h3 id=\"konzipierte-inhalte-und-mediaplanung-heading\">\n                                                                                    Konzipierte Inhalte und Mediaplanung                                                                                <\/h3>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Nationale Inhalte und Werbemittel finden bei lokalen Zielgruppen oft nur schwer Anklang. Wenn Sie Ihre Bem\u00fchungen lokalisieren, k\u00f6nnen Sie sowohl mit lokalen Marken als auch mit gro\u00dfen Unternehmen konkurrieren. Die L\u00f6sung liegt in einem spezialisierten Ansatz f\u00fcr Inhalte und Media &#8211; ein Ansatz, der effektiv skaliert werden kann, um die richtigen Zielgruppen in der unmittelbaren und weiteren Umgebung anzusprechen, zu fesseln und zu \u00fcberzeugen. Darin sind wir am besten.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/search-optimization\/such-optimierung\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>SEO<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/search-optimization\/local-seo\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Lokal SEO<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/curated-content-and-media-planning.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/curated-content-and-media-planning.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/curated-content-and-media-planning.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/curated-content-and-media-planning.jpg\"\n                alt=\"Konzipierte Inhalte und Mediaplanung\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                            \n                                <\/div>\n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"zielgruppen-dort-ansprechen-und-fesseln-wo-es-darauf-ankommt\" class=\"item even\" role=\"region\" aria-labelledby=\"zielgruppen-dort-ansprechen-und-fesseln-wo-es-darauf-ankommt-heading\">\n\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/captivating-and-engaging-audiences.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/captivating-and-engaging-audiences.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/captivating-and-engaging-audiences.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/captivating-and-engaging-audiences.jpg\"\n                alt=\"Zielgruppen dort ansprechen und fesseln, wo es darauf ankommt\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                            \n                                <\/div>\n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h3 id=\"zielgruppen-dort-ansprechen-und-fesseln-wo-es-darauf-ankommt-heading\">\n                                                                                    Zielgruppen dort ansprechen und fesseln, wo es darauf ankommt                                                                                <\/h3>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Ein Standort Ihrer Marke erfordert m\u00f6glicherweise einen anderen Mediaplan als ein anderer &#8211; selbst wenn dieser in der N\u00e4he liegt. Mithilfe unserer eigenen Technologie erstellen wir Omnichannel-Media-Mixe, die die Zielgruppen zu ihren Bed\u00fcrfnissen ansprechen. KI-Verbesserungen erm\u00f6glichen uns die effiziente Optimierung und Aktivierung dieser kuratierten Medienmischungen in gro\u00dfem Umfang, was zu Inhalten und Medien f\u00fchrt, die auf die jeweilige Zielgruppe zugeschnitten sind.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/location-optimization\/local-presence-management\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Lokales Pr\u00e4senzmanagement<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/location-optimization\/reputationsmanagement\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Reputationsmanagement<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                            \n                        \n                    <\/div>\n\n                \n                    <div id=\"konsequentes-neuausrichten-der-markensicht\" class=\"item odd\" role=\"region\" aria-labelledby=\"konsequentes-neuausrichten-der-markensicht-heading\">\n\n\n                        \n                            \n                        \n\n\n                        <div class=\"content\">\n\n                            \n                                \n                                    <h3 id=\"konsequentes-neuausrichten-der-markensicht-heading\">\n                                                                                    Konsequentes Neuausrichten der Markensicht                                                                                <\/h3>\n\n                                \n                            \n                                                            <div class=\"description\"><p>Durch die Kombination der einzigartigen Faktoren, die DAC auszeichnen &#8211; multidisziplin\u00e4re Teams, Inhouse-Plattformen, exklusive Methoden &#8211; sind wir in der Lage, zu testen, zu messen und kontinuierlich zu optimieren, so dass die Markenstimme skaliert und an spezifische Zielgruppen angepasst werden kann.<\/p>\n<\/div>\n                            \n                            \n                                <div class=\"ctas\" style=\"width: fit-content;\">\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/strategy\/strategische-zielgruppen-markt-einblicke\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Zielgruppe &amp; Markt<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/de\/dienstleistungen\/strategy\/content-strategie\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Content<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n                                    \n                                <\/div>\n                            \n                        <\/div>\n\n                        \n                                                            <div class=\"image\">\n\n                                                                                    <picture>\n                                <source\n                        media=\"(min-width: 1440px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/consistently-refocusing.jpg\">\n            \n                                <source\n                        media=\"(min-width: 1024px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/consistently-refocusing.jpg\">\n            \n                                <source\n                        media=\"(min-width: 768px)\"\n                        srcset=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/consistently-refocusing.jpg\">\n            \n            <img decoding=\"async\"\n                src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/consistently-refocusing.jpg\"\n                alt=\"Konsequentes Neuausrichten der Markensicht\"\n                 loading=\"lazy\" aria-hidden=\"true\" \/>\n        <\/picture>\n                                            \n                                <\/div>\n                            \n                        \n                    <\/div>\n\n                \n            <\/div>\n        <\/div>\n\n    <\/section>\n\n\n\n<section id=\"blueprint\">\n\n    <div class=\"container max-1448 padding60\">\n\n        <section class=\"blueprint-header blueprint-header--left blueprint-header--mobile-left\">\n                        <h2 class=\"no-subtitle\">Erfahren Sie mehr dar\u00fcber, was DAC auszeichnet<\/h2>\n                                <\/section>\n        \n        <div class=\"threegap\">\n        \n            <div class=\"item\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/1.svg\" alt=\"Unser Erbe in Bezug auf Media\" \/>\n                \n                                 <h3>Unser Erbe in Bezug auf Media<\/h3>\n                \n                                 <div><p>Unsere <strong>Enterprise-to-Local-Media<\/strong> verbindet seit 1972 Marken mit ihren Kunden.<\/p>\n<\/div>\n                \n                \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/de\/uber-uns\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Erfahren Sie mehr \u00fcber uns <\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n            <\/div>\n\n        \n            <div class=\"item\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/2.svg\" alt=\"Unsere digitalen Experten\" \/>\n                \n                                 <h3>Unsere digitalen Experten<\/h3>\n                \n                                 <div><p>Die verschiedenen Meinungsf\u00fchrer, Mediaspezialisten und Marketingexperten von DAC sind unsere treibende Kraft.<\/p>\n<\/div>\n                \n                \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/de\/uber-uns\/unser-team\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Lernen Sie unser Team kennen <\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n            <\/div>\n\n        \n            <div class=\"item\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/08\/3.svg\" alt=\"Unsere bahnbrechende Technologie\" \/>\n                \n                                 <h3>Unsere bahnbrechende Technologie<\/h3>\n                \n                                 <div><p>Unsere hauseigenen Plattformen erm\u00f6glichen es Marken, einzigartige Herausforderungen zu meistern und sich weiterzuentwickeln.<\/p>\n<\/div>\n                \n                \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/de\/technologische-plattformen\/\" class=\"btn_secondary-filled_black\" >\n    \n        <div>Entdecken Sie unsere Technologien<\/div>\n\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"17\" height=\"16\" viewBox=\"0 0 17 16\" fill=\"none\">\n                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.975471 6.77447H12.9154L10.0672 3.69368C9.75659 3.3577 9.75662 2.83933 10.0673 2.50338C10.4143 2.12807 11.0076 2.12811 11.3546 2.50346L16.1279 7.66652L11.3546 12.8296C11.0076 13.2049 10.4143 13.205 10.0673 12.8297C9.75662 12.4937 9.75659 11.9754 10.0672 11.6394L12.9155 8.55842H0.975471C0.482847 8.55842 0.0834961 8.15907 0.0834961 7.66645C0.0834961 7.17382 0.482847 6.77447 0.975471 6.77447Z\" fill=\"#171616\"\/>\n            <\/svg>\n        \n        <\/a>\n    \n<\/div>\n\n\n            <\/div>\n\n                <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n\n\n<section class=\"phrase-carousel\" data-carousel=\"enable\" data-ptd=\"140\" data-pbd=\"140\" data-ptm=\"35\" data-pbm=\"35\" >\n    \n    \n    <button id=\"play-pause-button\"><img decoding=\"async\" src=\"\/wp-content\/themes\/dac\/img\/icons\/stop-black.svg\" alt=\"Control Button\"><\/button>\n\n    \n    <div class=\"container max-1448 padding60\">\n\n        <h2 style=\"color:#363534\">\n\n            \n                \n                <div class=\"scroller\">\n                    <div class=\"inner\">\n                    \n                                                                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Reichweite erh\u00f6hen mit zukunftsweisenden Media-Kampagnen.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Ziegruppen aktivieren mit lokal ausgerichteten Strategien.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#ACD8F3\">Treffen Sie datengest\u00fctzte Entscheidungen f\u00fcr messbare Ergebnisse.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#fabfbf\">Ergebnisse steigern mit einem Performance-orientierten Ansatz.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#C7F2B3\">Vorsprung durch KI-gest\u00fctzte Innovationen.<\/div>\n\n                         \n                            <div class=\"phrase\" data-bgcolor=\"#FCD48D\">Erh\u00f6hen Sie mit markenorientierten L\u00f6sungen Ihre Anziehungskraft.<\/div>\n\n                        \n                    <\/div>\n                <\/div>\n\n                \n                                    \n        <\/h2>\n                    \n        \n                    \n<div class=\"  \">\n\n        <a href=\"https:\/\/www.dacgroup.com\/de\/kontakt\/\" class=\"btn_primary-filled_white_hand\" >\n    \n        <div>Nehmen Sie Kontakt auf<\/div>\n\n        \n            \n\t\t    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" >\n\t\t\t    <g clip-path=\"url(#clip0_2625_299)\">\n\t\t\t    <rect width=\"24\" height=\"24\" \/>\n\t\t\t    <path d=\"M21.7073 14.8912C21.6071 15.0021 21.4862 15.092 21.3517 15.1553C19.9543 15.7739 16.2814 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\/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/de\/unsere-arbeit\/unser-ansatz\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unser Ansatz | DAC\" \/>\n<meta property=\"og:description\" content=\"Sie finden DAC an der Schnittstelle von Marke und Performance, wo Inhalte, Media und Tech kombiniert werden, um \u00fcberzeugende Ergebnisse zu erzielen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/de\/unsere-arbeit\/unser-ansatz\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-04T18:22:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta 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