{"id":148615,"date":"2025-08-28T07:08:57","date_gmt":"2025-08-28T12:08:57","guid":{"rendered":"https:\/\/www.dacgroup.com\/?page_id=148615"},"modified":"2025-09-03T12:29:47","modified_gmt":"2025-09-03T17:29:47","slug":"richtlinie-zur-sozialen-verantwortung-von-unternehmen","status":"publish","type":"page","link":"https:\/\/www.dacgroup.com\/de\/uber-uns\/richtlinie-zur-sozialen-verantwortung-von-unternehmen\/","title":{"rendered":"DAC-Richtlinie zur sozialen Verantwortung von Unternehmen (CSR)\u00a0"},"content":{"rendered":"\n<style>\n\t.topsection,\n\t[data-role=article-page-block] [data-role=hero-section] {\n\t\tbackground-color: #ACD8F3;\n\t}\n<\/style>\n\n<section id=\"article-block-page\" x-data=\"articlePage()\">\n    <section data-role=\"article-page-block\">\n        <div class=\"topsection d-flex flex-column\">\n\n            <nav class=\"breadcrumb container max-1448 padding60\">\n                <a href=\"https:\/\/www.dacgroup.com\/de\/\">DAC<\/a><img decoding=\"async\" src=\"https:\/\/www.dacgroup.com\/wp-content\/themes\/dac\/img\/chevron-right.svg\" alt=\"\" aria-hidden=\"true\"><a href=\"https:\/\/www.dacgroup.com\/de\/uber-uns\/\">Uber Uns<\/a>            <\/nav>\n\n\n            <header data-role=\"hero-section\" class=\"max-1448\">\n                <div class=\"text-content \">\n                    <div class=\"title\">\n                        <h2>DAC-Richtlinie zur sozialen Verantwortung von Unternehmen (CSR)\u00a0<\/h2>\n                    <\/div>\n                <\/div>\n            <\/header>\n\n        <\/div>\n\n        <div class=\"d-flex flex-column \">\n            <div data-role=\"social-media-floating-container\" class=\"social-media-content\">\n                <div class=\"share-container\">\n                    <p class=\"share-text\">\n                        Teilen Sie                    <\/p>\n\n                    <div class=\"box-container\">\n                        <div class=\"box\" id=\"linkedin\" 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7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                        <\/svg>\n                    <\/div>\n                    <p>\n                        Abonnieren                    <\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"d-flex flex-column body-segment\">\n\n                <div data-role=\"main-image-container\">\t\n                    <img 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20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" \/>\n                                <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" \/>\n                            <\/svg>\n                        <\/div>\n                        <p>\n                            Abonnieren                        <\/p>\n                    <\/div>\n                <\/div>\n\n                <div data-role=\"main-content\">\n                    <div class=\"d-flex flex-column\">\n                        <section class=\"content-segment-container\">\n<div class=\"content-segment\">\n<h2>1. Einleitung<\/h2>\n<p>Bei DAC Group Holdings Limited und ihren Tochtergesellschaften (\u201eDAC\u201c) sind wir davon \u00fcberzeugt, dass digitale Innovation mit unternehmerischer Verantwortung einhergehen muss.<\/p>\n<p>Als Full-Funnel-Agentur f\u00fcr digitale Medien mit Niederlassungen in den wichtigsten Ballungszentren Kanadas und den USA verpflichten wir uns zu ethischen, nachhaltigen<\/p>\n<p>integrativen Gesch\u00e4ftsverfahren, die unseren Mitarbeitern, Kunden, der Gesellschaft und der Umwelt zugutekommen.<\/p>\n<\/div>\n<div class=\"content-segment\">\n<h2>2. Umweltverantwortung<\/h2>\n<p>Wir sind uns unserer Verpflichtung bewusst, unseren \u00f6kologischen Fu\u00dfabdruck zu verringern, insbesondere in B\u00fcrogeb\u00e4uden mit hohem Energiebedarf.<\/p>\n<\/div>\n<div class=\"content-segment\">\n<h3>2.1 Energieeffizienz und Verbrauch von Ressourcen<\/h3>\n<ul>\n<li>In Zusammenarbeit mit den zust\u00e4ndigen Stellen f\u00fcr die Geb\u00e4udeverwaltung wird sichergestellt, dass hocheffiziente Heizungs-, L\u00fcftungs- und Klimaanlagen, LED-Beleuchtung und automatisierte Systeme zum Einsatz kommen.<\/li>\n<li>Die digitale Infrastruktur wird im Hinblick auf Cloud-Effizienz optimiert und die mit Servern verbundenen CO\u2082-Emissionen werden reduziert.<\/li>\n<\/ul>\n<\/div>\n<div class=\"content-segment\">\n<h3>2.2 Vermeidung von Abfall<\/h3>\n<ul>\n<li>Es werden digitalisierte Arbeitsabl\u00e4ufe eingesetzt, um den Papierverbrauch zu verringern.<\/li>\n<li>Es werden zentralisierte Abfall- und Recyclingprogramme eingerichtet.<\/li>\n<li>Die Verwendung von wiederverwendbaren Utensilien, Bechern und Flaschen wird in den B\u00fcros empfohlen.<\/li>\n<\/ul>\n<\/div>\n<div class=\"content-segment\">\n<h3>2.3 Nachhaltige Transportl\u00f6sungen<\/h3>\n<p>F\u00f6rderung der Nutzung \u00f6ffentlicher Verkehrsmittel und von Fahrgemeinschaften.<\/p>\n<\/div>\n<div class=\"content-segment\">\n<h2>3. Soziale Verantwortung<\/h2>\n<p>Als mitarbeiterorientiertes Unternehmen legen wir gro\u00dfen Wert auf unsere Verantwortung gegen\u00fcber unseren Mitarbeitern, den lokalen und regionalen Gemeinschaften sowie der Gesellschaft insgesamt.<\/p>\n<\/div>\n<div class=\"content-segment\">\n<h3>3.1 Das Wohlbefinden der Mitarbeiter<\/h3>\n<ul>\n<li>Wir bieten wettbewerbsf\u00e4hige Gesundheitsleistungen (Krankenversicherungen) und Unterst\u00fctzung f\u00fcr die psychische Gesundheit.<\/li>\n<li>Wir f\u00f6rdern die Work-Life-Balance durch hybride Arbeitsmodelle, Wellness-Tage und bezahlte Urlaubstage.<\/li>\n<li>Wir schaffen sichere, ergonomische und kollaborative Arbeitsbereiche.<\/li>\n<\/ul>\n<\/div>\n<div class=\"content-segment\">\n<h3>3.2 Gesellschaftliches Engagement<\/h3>\n<p>Wir stellen jedem B\u00fcro ein j\u00e4hrliches Budget f\u00fcr Spenden zur Verf\u00fcgung, damit die Teams lokale Initiativen und Organisationen im Einklang mit den Unternehmenswerten unterst\u00fctzen k\u00f6nnen.<\/p>\n<\/div>\n<div class=\"content-segment\">\n<h2>4. Ethische Unternehmensf\u00fchrung<\/h2>\n<p>Wir verpflichten uns zu Transparenz, Fairness und Verantwortlichkeit in unseren Gesch\u00e4ftsabl\u00e4ufen und Kundenbeziehungen.<\/p>\n<\/div>\n<div class=\"content-segment\">\n<h3>4.1 Gesch\u00e4ftsethik<\/h3>\n<ul>\n<li>Einhaltung aller Gesetze und Branchenvorschriften in Kanada und den USA, einschlie\u00dflich Datenschutz- und Arbeitsgesetze.<\/li>\n<li>Vermeidung von Interessenkonflikten und Wahrung der Transparenz im Umgang mit Kunden und Lieferanten.<\/li>\n<li>Verbot von Bestechung, Diskriminierung und Bel\u00e4stigung in jeglicher Form.<\/li>\n<\/ul>\n<\/div>\n<div class=\"content-segment\">\n<h3>4.2 Datenschutzverantwortung<\/h3>\n<ul>\n<li>Gew\u00e4hrleistung einer robusten Datensicherheit in \u00dcbereinstimmung mit der DSGVO, dem PIPEDA und anderen relevanten Rahmenwerken.<\/li>\n<li>Regelm\u00e4\u00dfige Schulung der Mitarbeiter zu ethischen Praktiken im digitalen Marketing, einschlie\u00dflich verantwortungsvoller Nutzung von KI und Einholung der Zustimmung der Verbraucher.<\/li>\n<\/ul>\n<\/div>\n<div class=\"content-segment\">\n<h2>5.Rechenschaftspflicht und kontinuierliche Verbesserung<\/h2>\n<p>DAC verpflichtet sich, seine Fortschritte zu messen und seine Initiativen im Laufe der Zeit weiterzuentwickeln.<\/p>\n<\/div>\n<div class=\"content-segment\">\n<h3>5.1 Berichterstattung<\/h3>\n<p>Einholung anonymisierter Mitarbeiterfeedbacks zur Gestaltung der CSR-Strategie.<\/p>\n<\/div>\n<div class=\"content-segment\">\n<h3>5.2 Partnerschaften<\/h3>\n<ul>\n<li>Zusammenarbeit mit zertifizierten nachhaltigen Anbietern und Technologieanbietern.<\/li>\n<li>Beitritt zu und Unterst\u00fctzung von Branchenallianzen, die sich auf ethisches und nachhaltiges Marketing konzentrieren.<\/li>\n<p>\u00a0<\/ul>\n<\/div>\n<div class=\"content-segment\">\n<h2>6. \u00dcberpr\u00fcfung der Richtlinie<\/h2>\n<p>Diese Richtlinie wird j\u00e4hrlich vom F\u00fchrungsteam in Zusammenarbeit mit der Abteilung \u201ePeople and Culture\u201d \u00fcberpr\u00fcft. Aktualisierungen werden allen Beteiligten transparent mitgeteilt.<\/p>\n<\/div>\n<\/section>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/section>\n\n    <aside\n        x-cloak\n        x-transition\n        x-show=\"showModal\"\n        data-role=\"subscription-modal\"\n        @click=\"setModalVisibity(false)\">\n        <div x-show=\"!isSubmitted\" class=\"pop-up\" @click.stop>\n            <div class=\"d-flex flex-row justify-content-end close-row\">\n                <span class=\"d-inline-black\" @click=\"setModalVisibity(false)\">\n                    <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M20.5983 18.8121L13.7992 12.0019L20.5983 5.19175C21.1001 4.68914 21.1001 3.87819 20.5983 3.37696C20.0965 2.87435 19.2869 2.87435 18.7865 3.37696L11.9873 10.1871L5.1882 3.37696C4.68641 2.87435 3.87677 2.87435 3.37635 3.37696C2.87455 3.87956 2.87455 4.69051 3.37635 5.19175L10.1755 12.0019L3.37635 18.8121C2.87455 19.3147 2.87455 20.1257 3.37635 20.6269C3.63357 20.8845 3.95406 21 4.28861 21C4.62315 21 4.94362 20.8719 5.20087 20.6269L12 13.8167L18.7991 20.6269C19.0564 20.8845 19.3769 21 19.7114 21C20.0459 21 20.3664 20.8719 20.6237 20.6269C21.1254 20.1243 21.1254 19.3133 20.6237 18.8121H20.5983Z\" fill=\"black\" \/>\n                    <\/svg>\n                <\/span>\n            <\/div>\n            <div class=\"text-content\">\n                <h3 class=\"\">\n                    Bleiben Sie einen Schritt voraus                <\/h3>\n\n                <p class=\"\">\n                    Erhalten Sie exklusive Einblicke in die<br class=\"d-none d-lg-block\"> aktuellsten Themen aus dem Bereich Digital<br class=\"d-none d-lg-block\"> Media direkt in Ihren Posteingang.                <\/p>\n            <\/div>\n\n            <div class=\"input-content\">\n                <form data-newsletter-form class='custom-hubspot-form' id='hubspot_form_69d8b3c05eb96'>\n        <div class='d-flex input'>\n            <input type='email' class='form-control me-2 input' placeholder=' E-Mail Adresse eingeben\n' aria-label='Email' name='email' required>\n            <button type='submit' class='btn_primary-filled_white'>Einreichen<\/button>\n        <\/div>\n        <p class='hubspot-status' id='hubspot_form_69d8b3c05eb96_status'><\/p>\n    <\/form>\n    <script>\n    document.addEventListener('DOMContentLoaded', function() {\n        var form = document.getElementById('hubspot_form_69d8b3c05eb96');\n        form.addEventListener('submit', function(event) {\n            if (!form.checkValidity()) {\n                event.preventDefault();\n                form.reportValidity();\n                return; \/\/ Exit the function\n            }\n\n            event.preventDefault();\n            \/\/ Collect the form data\n            var emailInput = this.querySelector('input[name=\\'email\\']');\n            var email = emailInput.value;\n\n            \/\/ Email validation\n            var emailPattern = \/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/; \/\/ Simple email regex\n            \/\/ Use custom selector if provided, otherwise use the specific status element for this form\n            var statusElement = '.email-error-container' ? 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