{"id":150511,"date":"2025-10-02T11:28:47","date_gmt":"2025-10-02T16:28:47","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/contributing-experts\/rachel-kaplan-2\/"},"modified":"2025-10-02T11:28:47","modified_gmt":"2025-10-02T16:28:47","slug":"rachel-kaplan","status":"publish","type":"contributing_experts","link":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/rachel-kaplan\/","title":{"rendered":"Rachel Kaplan"},"content":{"rendered":"

Rachel Kaplan ist Digital- und Content-Strategin bei DAC, wo sie jede Aufgabe mit einer Mischung aus Kreativit\u00e4t und Struktur angeht, von der Erstellung redaktioneller Kalender bis hin zur Entwicklung von Content-Strategien, die auf Customer Journeys basieren. Mit ihrem Hintergrund in Medienplanung, Social-Media-Strategie und Content-Erstellung in den Bereichen Unterhaltung und Einzelhandel hat sie an Kampagnen f\u00fcr preisgekr\u00f6nte Filme und Verbrauchermarken gearbeitet. Bei DAC sorgt Rachel daf\u00fcr, dass jeder Inhalt, ob organisch oder bezahlt, zielgerichtet, plattformgerecht und leistungsorientiert ist. Ihr Ansatz zeichnet sich durch ein scharfes Auge f\u00fcr Storytelling, eine ausgepr\u00e4gte analytische Denkweise und ein nat\u00fcrliches Gesp\u00fcr f\u00fcr die Anpassung von Ideen an reale Gesch\u00e4ftsziele aus.<\/p>\n","protected":false},"featured_media":151085,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-150511","contributing_experts","type-contributing_experts","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nRachel Kaplan | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/rachel-kaplan\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rachel Kaplan | DAC\" \/>\n<meta property=\"og:description\" content=\"Rachel Kaplan ist Digital- und Content-Strategin bei DAC, wo sie jede Aufgabe mit einer Mischung aus Kreativit\u00e4t und Struktur angeht, von der Erstellung redaktioneller Kalender bis hin zur Entwicklung von Content-Strategien, die auf Customer Journeys basieren. 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