{"id":150462,"date":"2025-10-02T11:28:38","date_gmt":"2025-10-02T16:28:38","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/contributing-experts\/mark-wheatley-2\/"},"modified":"2025-10-02T11:28:38","modified_gmt":"2025-10-02T16:28:38","slug":"mark-wheatley","status":"publish","type":"contributing_experts","link":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/","title":{"rendered":"Mark Wheatley"},"content":{"rendered":"

Maura Pierson ist Vice President Media Planning bei DAC, wo sie integrierte Medienstrategien leitet, die sowohl \u00fcber digitale als auch \u00fcber traditionelle Kan\u00e4le zu bedeutenden Gesch\u00e4ftsergebnissen f\u00fchren. Mit \u00fcber einem Jahrzehnt Erfahrung im Performance-Marketing hat Maura Fortune-500-Marken durch komplexe Medien\u00f6kosysteme gef\u00fchrt und sich dabei auf bezahlte Suche, Social Media, Programmatic, CTV und Audio spezialisiert. Bekannt f\u00fcr ihr scharfes strategisches Denken und ihre kooperative F\u00fchrungsweise, baut sie leistungsstarke Teams auf, die sich durch Pr\u00e4zision, Agilit\u00e4t und messbare Wirkung auszeichnen. Bei DAC bringt Maura eine ganzheitliche, Full-Funnel-Denkweise in jedes Briefing ein und verbindet Markenbekanntheit mit Konversion, um wichtige Ergebnisse zu erzielen.<\/p>\n","protected":false},"featured_media":151036,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-150462","contributing_experts","type-contributing_experts","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nMark Wheatley | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark Wheatley | DAC\" \/>\n<meta property=\"og:description\" content=\"Maura Pierson ist Vice President Media Planning bei DAC, wo sie integrierte Medienstrategien leitet, die sowohl \u00fcber digitale als auch \u00fcber traditionelle Kan\u00e4le zu bedeutenden Gesch\u00e4ftsergebnissen f\u00fchren. Mit \u00fcber einem Jahrzehnt Erfahrung im Performance-Marketing hat Maura Fortune-500-Marken durch komplexe Medien\u00f6kosysteme gef\u00fchrt und sich dabei auf bezahlte Suche, Social Media, Programmatic, CTV und Audio spezialisiert. Bekannt […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Mark-Wheatley-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/\",\"url\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/\",\"name\":\"Mark Wheatley | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Mark-Wheatley-1.jpg\",\"datePublished\":\"2025-10-02T16:28:38+00:00\",\"dateModified\":\"2025-10-02T16:28:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Mark-Wheatley-1.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Mark-Wheatley-1.jpg\",\"width\":400,\"height\":300,\"caption\":\"Mark Wheatley - Contributing Expert\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mark Wheatley\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/de\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mark Wheatley | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/","og_locale":"de_DE","og_type":"article","og_title":"Mark Wheatley | DAC","og_description":"Maura Pierson ist Vice President Media Planning bei DAC, wo sie integrierte Medienstrategien leitet, die sowohl \u00fcber digitale als auch \u00fcber traditionelle Kan\u00e4le zu bedeutenden Gesch\u00e4ftsergebnissen f\u00fchren. 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Bekannt […]","og_url":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","og_image":[{"width":400,"height":300,"url":"http:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Mark-Wheatley-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/","url":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/","name":"Mark Wheatley | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Mark-Wheatley-1.jpg","datePublished":"2025-10-02T16:28:38+00:00","dateModified":"2025-10-02T16:28:38+00:00","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Mark-Wheatley-1.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Mark-Wheatley-1.jpg","width":400,"height":300,"caption":"Mark Wheatley - Contributing Expert"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mark-wheatley\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/de\/"},{"@type":"ListItem","position":2,"name":"Mark Wheatley"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/de\/#website","url":"https:\/\/www.dacgroup.com\/de\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/de\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.dacgroup.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/de\/wp-json\/wp\/v2\/contributing_experts\/150462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/de\/wp-json\/wp\/v2\/contributing_experts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/de\/wp-json\/wp\/v2\/types\/contributing_experts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/de\/wp-json\/wp\/v2\/media\/151036"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/de\/wp-json\/wp\/v2\/media?parent=150462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}