{"id":150455,"date":"2025-10-02T11:28:37","date_gmt":"2025-10-02T16:28:37","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/contributing-experts\/mario-lyn-2\/"},"modified":"2025-10-02T11:28:37","modified_gmt":"2025-10-02T16:28:37","slug":"mario-lyn","status":"publish","type":"contributing_experts","link":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mario-lyn\/","title":{"rendered":"Mario Lyn"},"content":{"rendered":"<p>Mario Lyn begann bei DAC am 25. Mai 2016 als Manager f\u00fcr Webanalyse. Er ist Experte f\u00fcr Conversion-Rate-Optimierung (CRO), die kreatives Design und datengesteuerte Analysen kombiniert, um Konversionen und ROI zu steigern und die Nutzererfahrung f\u00fcr h\u00f6here Unternehmensergebnisse zu verbessern.<br \/>\nMit seinem Hintergrund als Webdesigner, Front-End-Entwickler, digitaler Vermarkter und Webanalyst bringt Mario eine Vielzahl von F\u00e4higkeiten und eine ganzheitliche Perspektive in die CRO ein. Diese vielseitige Erfahrung erm\u00f6glicht es ihm, CRO sowohl aus der kreativen als auch aus der analytischen Perspektive zu verstehen.<br \/>\nMario besch\u00e4ftigt sich leidenschaftlich mit CRO, weil er glaubt, dass das Verst\u00e4ndnis von Nutzerpsychologie und -verhalten der Schl\u00fcssel zur Schaffung besserer digitaler Erlebnisse ist. Er genie\u00dft die Herausforderung, Kunst und Wissenschaft in Einklang zu bringen, um durch Testen und Optimieren positive Auswirkungen auf wichtige Gesch\u00e4ftskennzahlen zu erzielen.<\/p>\n","protected":false},"featured_media":151029,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-150455","contributing_experts","type-contributing_experts","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mario Lyn | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/mario-lyn\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mario Lyn | DAC\" \/>\n<meta property=\"og:description\" content=\"Mario Lyn begann bei DAC am 25. 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