{"id":150294,"date":"2025-10-02T11:28:09","date_gmt":"2025-10-02T16:28:09","guid":{"rendered":"https:\/\/www.dacgroup.com\/insights\/contributing-experts\/armin-basharat-2\/"},"modified":"2025-10-02T11:28:09","modified_gmt":"2025-10-02T16:28:09","slug":"armin-basharat","status":"publish","type":"contributing_experts","link":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/","title":{"rendered":"Armin Basharat"},"content":{"rendered":"<p>Armin Basharat ist eine Full-Funnel-Medienstrategin, die integrierte Kampagnenstrategien f\u00fcr nationale und globale Marken verantwortet. Sie verbindet die St\u00e4rken traditioneller Werbekan\u00e4le mit innovativen digitalen Ans\u00e4tzen und l\u00e4sst sich dabei stets von einer datengest\u00fctzten Performance-Orientierung leiten. Bei DAC fokussiert sich Armin auf Mediastrategien und legt dabei besonderen Wert auf eine sorgf\u00e4ltige Auswahl der Kan\u00e4le, die Optimierung von Budgets und die Integration neuer Technologien wie KI. Ihre Arbeit verkn\u00fcpft Daten und menschliche Erfahrung, um Marken dabei zu helfen, sich an das sich wandelnde Verbraucherverhalten anzupassen, mit der Inflation der Werbung umzugehen und zuk\u00fcnftige Ver\u00e4nderungen in der Marketinglandschaft vorauszusehen. Sie teilt ihre Perspektiven \u00fcber den Insights-Blog von DAC und LinkedIn und hat einen Honours BA in Medien, Information und Technokultur von der Western University, wo sie die Grundlagen f\u00fcr kritische Medienanalyse und die Vorhersage der Zukunft von Media erworben hat.<\/p>\n","protected":false},"featured_media":150868,"menu_order":0,"template":"","meta":{"content-type":""},"class_list":["post-150294","contributing_experts","type-contributing_experts","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Armin Basharat | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Armin Basharat | DAC\" \/>\n<meta property=\"og:description\" content=\"Armin Basharat ist eine Full-Funnel-Medienstrategin, die integrierte Kampagnenstrategien f\u00fcr nationale und globale Marken verantwortet. Sie verbindet die St\u00e4rken traditioneller Werbekan\u00e4le mit innovativen digitalen Ans\u00e4tzen und l\u00e4sst sich dabei stets von einer datengest\u00fctzten Performance-Orientierung leiten. Bei DAC fokussiert sich Armin auf Mediastrategien und legt dabei besonderen Wert auf eine sorgf\u00e4ltige Auswahl der Kan\u00e4le, die Optimierung von [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Armin-Basharat-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/\",\"url\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/\",\"name\":\"Armin Basharat | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Armin-Basharat-1.jpg\",\"datePublished\":\"2025-10-02T16:28:09+00:00\",\"dateModified\":\"2025-10-02T16:28:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Armin-Basharat-1.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Armin-Basharat-1.jpg\",\"width\":400,\"height\":300,\"caption\":\"Armin Basharat - Contributing Expert\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Armin Basharat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/de\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Armin Basharat | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/","og_locale":"de_DE","og_type":"article","og_title":"Armin Basharat | DAC","og_description":"Armin Basharat ist eine Full-Funnel-Medienstrategin, die integrierte Kampagnenstrategien f\u00fcr nationale und globale Marken verantwortet. Sie verbindet die St\u00e4rken traditioneller Werbekan\u00e4le mit innovativen digitalen Ans\u00e4tzen und l\u00e4sst sich dabei stets von einer datengest\u00fctzten Performance-Orientierung leiten. Bei DAC fokussiert sich Armin auf Mediastrategien und legt dabei besonderen Wert auf eine sorgf\u00e4ltige Auswahl der Kan\u00e4le, die Optimierung von [&hellip;]","og_url":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","og_image":[{"width":400,"height":300,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Armin-Basharat-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_site":"@DAC_group","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/","url":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/","name":"Armin Basharat | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Armin-Basharat-1.jpg","datePublished":"2025-10-02T16:28:09+00:00","dateModified":"2025-10-02T16:28:09+00:00","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Armin-Basharat-1.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2025\/10\/Armin-Basharat-1.jpg","width":400,"height":300,"caption":"Armin Basharat - Contributing Expert"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/de\/einblicke\/mitwirkende-fachleute\/armin-basharat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/de\/"},{"@type":"ListItem","position":2,"name":"Armin Basharat"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/de\/#website","url":"https:\/\/www.dacgroup.com\/de\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/de\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.dacgroup.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/de\/wp-json\/wp\/v2\/contributing_experts\/150294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/de\/wp-json\/wp\/v2\/contributing_experts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/de\/wp-json\/wp\/v2\/types\/contributing_experts"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/de\/wp-json\/wp\/v2\/media\/150868"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/de\/wp-json\/wp\/v2\/media?parent=150294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}