{"id":163832,"date":"2026-08-11T03:56:58","date_gmt":"2026-08-11T08:56:58","guid":{"rendered":"https:\/\/www.dacgroup.com\/?post_type=awards&#038;p=163832"},"modified":"2026-08-11T03:56:59","modified_gmt":"2026-08-11T08:56:59","slug":"dac-pep-boys-silber-us-agency-awards-2026","status":"publish","type":"awards","link":"https:\/\/www.dacgroup.com\/de\/uber-uns\/presse-und-auszeichnungen\/dac-pep-boys-silber-us-agency-awards-2026\/","title":{"rendered":"DAC und Pep Boys gewinnen Silber bei den US Agency Awards 2026\u00a0"},"content":{"rendered":"\n<p>DAC und Pep Boys, <strong>einer der f\u00fchrenden Anbieter f\u00fcr Kfz-Service und -Wartung in den USA<\/strong>, haben bei den US Agency Awards 2026 Silber in der Kategorie <strong>Campaign Effectiveness Award<\/strong> f\u00fcr die Kampagne \u201eEarly Black Friday Hype\u201c gewonnen.&nbsp;<\/p>\n\n\n\n<p>Die Auszeichnung hebt eine Kampagne hervor, die auf einer relativ einfachen Entdeckung basiert: Kaufentscheidungen rund um den Black Friday werden bereits lange vor dem eigentlichen Black Friday getroffen.&nbsp;<\/p>\n\n\n\n<p>Indem DAC und Pep Boys potenzielle Interessenten f\u00fcr Reifen bereits in einer fr\u00fcheren Phase ihrer Customer Journey erreichten, konnten sie Bekanntheit und Consideration im Vorfeld der wettbewerbsintensivsten Einkaufsphase des Jahres nach oben treiben. Mit zunehmender Kaufabsicht wurde dieses Interesse anschlie\u00dfend durch st\u00e4rker auf Conversions ausgerichtete Ma\u00dfnahmen wieder aufgegriffen.&nbsp;<\/p>\n\n\n\n<p>Die Kampagne kombinierte aufmerksamkeitsstarke Anzeigenmotive mit einer koordinierten Media-Strategie aus Video, gezielter Zielgruppenansprache und Paid Search. Damit wurden letztlich <strong>27 % mehr Leads \u00fcber Paid Media<\/strong> generiert.&nbsp;<\/p>\n\n\n\n<p>Diese Auszeichnung unterstreicht die St\u00e4rke der Partnerschaft zwischen DAC und Pep Boys sowie unseren gemeinsamen Fokus darauf, Kundenerkenntnisse in messbare Ergebnisse zu \u00fcbersetzen.&nbsp;<\/p>\n\n\n\n<p>Vielen Dank an die Jury von Don\u2019t Panic Events und herzlichen Gl\u00fcckwunsch an alle, die dazu beigetragen haben, diese Kampagne zum Leben zu erwecken.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/usagencyawards.com\/2026-winners\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Mehr \u00fcber die Auszeichnung erfahren<\/strong><\/a>.&nbsp;<\/p>\n","protected":false},"featured_media":163810,"menu_order":0,"template":"","meta":{"content-type":""},"awards-service-type":[],"class_list":["post-163832","awards","type-awards","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - 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