{"id":146931,"date":"2023-06-21T06:15:00","date_gmt":"2023-06-21T11:15:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/about-us\/press-and-awards\/2023-global-search-awards-shortlist-beste-us-ppc-kampagne\/"},"modified":"2025-08-25T14:08:56","modified_gmt":"2025-08-25T19:08:56","slug":"2023-global-search-awards-shortlist-beste-us-ppc-kampagne","status":"publish","type":"awards","link":"https:\/\/www.dacgroup.com\/de\/uber-uns\/presse-und-auszeichnungen\/2023-global-search-awards-shortlist-beste-us-ppc-kampagne\/","title":{"rendered":"2023 Global Search Awards Shortlist: Beste US PPC-Kampagne"},"content":{"rendered":"<p>Im Jahr 2022 stellte Brooks Running DAC vor die Herausforderung, ambitionierte Ziele bei Umsatz und Kundengewinnung zu erreichen. Als Antwort darauf schn\u00fcrten wir unsere Laufschuhe und entwickelten eine Paid-Search-Kampagne, die rekordverd\u00e4chtige Zahlen f\u00fcr die Marke einbrachte.<\/p>\n<p>Unser Ansatz war sowohl ein Sprint als auch ein Marathon. Die Ergebnisse innerhalb der ersten 30 Tage f\u00fchrten zu mehreren Neuprognosen, um den \u00fcberproportionalen Beitrag der bezahlten Suche zum Umsatz zu ber\u00fccksichtigen, w\u00e4hrend die tiefgreifendere Umstellung &#8211; die Verlagerung auf die Markensuche und datengest\u00fctzte Medienbudgetentscheidungen &#8211; im Laufe von zehn aktionsreichen Monaten erreicht wurde.<\/p>\n<p>Mit einer neuen pers\u00f6nlichen Bestmarke beim Jahresumsatz und den meisten Neukundenk\u00e4ufen in der gesamten Geschichte von Brooks ist es vielleicht nicht \u00fcberraschend, dass wir bei den <strong>Global Search Awards 2023<\/strong> f\u00fcr die beste<strong> US-PPC-Kampagne<\/strong> nominiert wurden.<\/p>\n<p><a class=\"btn\" href=\"https:\/\/globalsearchawards.net\/2023-shortlist\/\" target=\"_blank\" rel=\"noopener\">VOLLST\u00c4NDIGE LISTE ANZEIGEN<\/a><\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"content-type":""},"awards-service-type":[3075],"class_list":["post-146931","awards","type-awards","status-publish","hentry","awards-service-type-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2023 Global Search Awards Shortlist: Beste US PPC-Kampagne | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/de\/uber-uns\/presse-und-auszeichnungen\/2023-global-search-awards-shortlist-beste-us-ppc-kampagne\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 Global Search Awards Shortlist: Beste US PPC-Kampagne | DAC\" \/>\n<meta property=\"og:description\" content=\"Im Jahr 2022 stellte Brooks Running DAC vor die Herausforderung, ambitionierte Ziele bei Umsatz und Kundengewinnung zu erreichen. Als Antwort darauf schn\u00fcrten wir unsere Laufschuhe und entwickelten eine Paid-Search-Kampagne, die rekordverd\u00e4chtige Zahlen f\u00fcr die Marke einbrachte. Unser Ansatz war sowohl ein Sprint als auch ein Marathon. Die Ergebnisse innerhalb der ersten 30 Tage f\u00fchrten zu [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/de\/uber-uns\/presse-und-auszeichnungen\/2023-global-search-awards-shortlist-beste-us-ppc-kampagne\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T19:08:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/uber-uns\/presse-und-auszeichnungen\/2023-global-search-awards-shortlist-beste-us-ppc-kampagne\/\",\"url\":\"https:\/\/www.dacgroup.com\/de\/uber-uns\/presse-und-auszeichnungen\/2023-global-search-awards-shortlist-beste-us-ppc-kampagne\/\",\"name\":\"2023 Global Search Awards Shortlist: Beste US PPC-Kampagne | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/#website\"},\"datePublished\":\"2023-06-21T11:15:00+00:00\",\"dateModified\":\"2025-08-25T19:08:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/uber-uns\/presse-und-auszeichnungen\/2023-global-search-awards-shortlist-beste-us-ppc-kampagne\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/de\/uber-uns\/presse-und-auszeichnungen\/2023-global-search-awards-shortlist-beste-us-ppc-kampagne\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/uber-uns\/presse-und-auszeichnungen\/2023-global-search-awards-shortlist-beste-us-ppc-kampagne\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2023 Global Search Awards Shortlist: Beste US PPC-Kampagne\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/de\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.dacgroup.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2023 Global Search Awards Shortlist: Beste US PPC-Kampagne | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/de\/uber-uns\/presse-und-auszeichnungen\/2023-global-search-awards-shortlist-beste-us-ppc-kampagne\/","og_locale":"de_DE","og_type":"article","og_title":"2023 Global Search Awards Shortlist: Beste US PPC-Kampagne | DAC","og_description":"Im Jahr 2022 stellte Brooks Running DAC vor die Herausforderung, ambitionierte Ziele bei Umsatz und Kundengewinnung zu erreichen. 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