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Director Digital Media

Location: Purchase, NY

Type: Full Time

The Director, Digital Media will be a key player in the success of DAC’s client business and associated DAC team members. As a leader within the media team, this individual will provide strategic leadership while still demonstrating a deep knowledge of tactical “how-to” and data analysis. This individual will also remain current on industry trends.

 

The key objectives for this role are twofold: 1) to ensure client contacts are thrilled with DAC as their agency partner and 2) to be viewed as a strategic thought leader by the team of subject matter experts that report to them, senior client contacts, and internal leadership.

 

Our Directors are leaders within the Media team and are granted the autonomy to deliver as such. Therefore, the successful candidate for this role will have demonstrable experience managing clients and teams with limited oversight from more senior resources.

 

Position Accountabilities (primary):

 

  • Provide strategic leadership and guidance to Media SMEs in the development and execution of client programs to meet campaign objectives
  • Oversee the development of media team members on the client account, including authoring materials and leading training sessions
  • Demonstrate expert-level knowledge of the role different channels and tactics play in integrated media plans
  • Tactical experience and knowledge should encompass SEM, Display/Programmatic, and Paid Social media at a minimum
  • Experience with additional digital channels/tactics, ad operations, media planning/buying, eCommerce/marketplace advertising, tracking/analytics, feed optimization, and audience creation in DMPs would all be pluses
  • Act as the escalation point for clients; identify and secure the appropriate DAC resources to solve issues as required
  • Work collaboratively with media team members to oversee and improve internal processes to provide high-quality service for the client
  • Cultivate meaningful relationships with key vendor/platform partners

 

Position Accountabilities (secondary):

  • Assist in the development of new business pitch materials; attend and present in pitches
  • Ensure appropriate quoting (hours/fees) and profitable execution of client program(s)
  • Track and measure program health and report on it to agency executives and account teams, as required
  • Assist with resource management/staffing, special projects, and operational management as required
  • Provide thought leadership (blog posts, POVs, speaking engagements, etc.)

 

Position Requirements:

  • 8+ years of relevant experience in digital media
  • At least 4 years of proven experience developing teams of digital media professionals
  • Effective and impactful communication at all levels
  • Demonstrable experience with enterprise level client campaigns
  • Experience across multiple industry verticals is preferred
  • Demonstrable presentation skills (creation of materials and in-room presentation)
  • Solid knowledge of tactics, vendors, methodologies, betas, and industry trends and topics
  • A growth mindset for expanding opportunities within the client base
  • Eager to understand, test and implement new methodologies with a view to improving service offering
  • Solid track record of growing clients and teams
  • Accepted file types: pdf.