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Senior Director, Digital Media

Location: Purchase, NY

Type: Full Time

The Senior Director, Digital Media is responsible for the success of a book of client business and associated team members. As a leader within the media team, this individual will provide strategic leadership while still demonstrating a deep knowledge of tactical “how-to” and data analysis. This individual will also remain current on industry trends.

The key objectives for this role are twofold: 1) to ensure the clients represented under this individual’s book of business are thrilled with DAC as their agency partner and 2) to be viewed as a leader by the team of subject matter experts that report to them, senior client contacts, and internal leadership.

Position Accountabilities:

  • Provide strategic leadership and guidance to Media SMEs in development and execution of client programs to meet campaign objectives
  • Oversee the development of media team members under this role’s management
  • Demonstrate expert-level knowledge of the role different channels and tactics play in integrated media plans
  • Tactical experience and knowledge should encompass SEM, Display/Programmatic, and Paid Social media at a minimum
    • Experience with additional digital channels/tactics, ad operations, media planning/buying, eCommerce/marketplace advertising, tracking/analytics, feed optimization, and audience creation in DMPs would all be pluses
  • Act as the escalation point for clients; identify and secure the appropriate DAC resources to solve for issues as required
  • Assist in development of new business pitch materials; attend and present in pitches
  • Ensure appropriate quoting (hours/fees) and profitable execution of client programs
  • Track and measure media program health and report on it to Vice President of Digital Media, agency executives and account teams, as required
  • Assist Vice President of Digital Media with resource management/staffing, special projects, and operational management as required
  • Work collaboratively with media team members to oversee and improve internal processes to provide high-quality service for clients
  • Support internal training initiatives including (co)authoring materials and leading training sessions
  • Cultivate meaningful relationships with key vendor/platform partners
  • Provide thought leadership (blog posts, POVs, speaking engagements, etc.)

Position Requirements:

  • 12+ years of relevant experience in digital media
  • At least 7 years of proven experience developing teams of digital media professionals
  • Effective and impactful communication at all levels
  • Demonstrable experience with enterprise level client campaigns
  • Experience across multiple industry verticals is preferred
  • Demonstrable presentation skills (creation of materials and in-room presentation)
  • Solid knowledge of tactics, vendors, methodologies, betas, and industry trends and topics
  • A growth mindset for expanding opportunities within the client base
  • Eager to understand, test and implement new methodologies with a view to improving service offering
  • Solid track record of growing clients and teams
  • Accepted file types: pdf.