Tag Archives: zero moment of truth

Mobile: Your 2013 Resolution

If 2012 was the Year of Mobile, 2013 will be the Year of Mobile Done Better… But before we look at 2013, let’s travel back a decade. Remember the days when a cell phone was a somewhat foreign device you kept tucked away in a safe place, only to see the light of day in […]

Google: The right content at the right time is really important

A few months ago, Google came out with an eBook called Zero Moment of Truth. The premise of the book is that consumers are impacted by a multitude of information sources at various stages of the purchase cycle. Easily, and while they shop, consumers can draw from reviews, social recommendations, industry news. The book is […]