Tag Archives: Yelp

Online Reviews – The Good, the Bad and the Fakes

When given choices about where to spend money, consumers want the best. Internet Yellow Pages sites, Google Places listings and social networks offer consumers convenient channels for unbiased ratings and reviews from other customers. Good reviews can do wonders for your business, but just one negative review could create enough doubt in a consumer’s mind that […]

How Not to Respond to Negative Reviews

An Ottawa restaurant owner was convicted of criminal libel this week after she harassed a customer who had posted a negative review of her restaurant. Instead of ignoring — or, better yet, responding nicely — to the less-than-favorable online reviews, the owner unleashed her anger at the customer by setting up a fake dating profile […]

A Generation Y’s Guide to the Many Uses of IYP

Fromholzer’s 2011 study on Generation Y’s usage of PYP and IYP offered some great insight into how twenty-somethings are searching for business information. However, although the study claims 9% of 18-24 year olds use IYP every month, as a member of Generation Y, I believe that number to be much higher.  It is my hypothesis […]

Yelp – Not Your Dad’s iYP

With an estimated 61 million unique visitors in December 2011, Yelp is among the largest local search sites. Yelp offers local business information and reviews provided by consumers. These are indexed by address, neighborhood or zip code. In addition to responding to customer reviews, local businesses can buy targeted ads on a CPM or cost […]