Part three of our predictions series brings us to digital strategy–where decisions are driven by data, research reveals surprising truths, and there’s no such thing as too much coffee. Join us as we pick out some of 2021’s most exciting strategic developments. COVID-19 will continue to drive digital acceleration Okay, so this is a relatively […]
If 2019 was the year of product-focused marketing, short-form video, and provable content ROI, it seems that 2020 will be the year of audio experiences, data innovation, and in-app ecommerce. Here are the five developments that will shape content marketing in 2020, from new platforms to the fundamental way people will find and consume content. […]
It sounds like the beginnings of a bad joke: “What do artificial intelligence, voyeuristic mattresses, and pink-eyed Terminators have in common?” The answer is even more amazing: Boris Johnson. That’s right. While he was away from parliament, the Prime Minister delivered a, well, rather strange speech to the United Nations General Assembly in New York. […]
In May of last year, Google performed a stunning demo of their new Google Assistant feature, Google Duplex. Using an unparalleled level of human voice realism, Duplex was able to book a hair appointment on its user’s behalf live on stage. Since then, the world has been waiting for a chance to use this new […]
Adobe’s Vancouver edition of the Digital Experience Makers event was a roaring success with more than 180 digital leaders from over 50 unique brands—including Best Buy, Lululemon, MEC, and many more—coming together at the TELUS Garden Tower. Right from the start, there was a positive, collaborative energy throughout the Tower as a diverse mix of […]
Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think about search. We assume there was birthday cake, too. The key changes are focused on personalizing the search journey and enhancing visual search using AI […]
Once again, the DAC team headed to sunny Palm Springs, California for one of our favorite retail conferences—eTail West. Some of the top brands in retail for North America, including 2000+ disruptors, game changers and innovators gathered to plan strategies in 2018 and beyond. As e-commerce and omni-channel experiences continue to take priority in the strategies […]
Things change lightning-quick in the digital world, so if you’re thinking of duplicating your content marketing strategy for 2018, think again. Last year, we wrote about our top digital marketing predictions for content, including intelligent/predictive content, digital asset management, data-driven content marketing, influencers and execution. Those trends continue to shape the work we do every […]