Tag Archives: video

Video Reviews for Google Maps: The Next Generation of Content and Feedback

Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or personal reviews of a local business. This marks a very large step forward in local search. Users interacting with maps or local search […]

DAC Featured in eMarketer’s Digital Video Advertising Best Practices 2017 Report

US digital video ad spending stands to approach $18 billion by 2020 – it’s a bright spot in the digital advertising market, but also presents unique challenges. In their January report, Digital Video Advertising Best Practices 2017, eMarketer spoke with more than two dozen industry leaders – including Eli Grant, VP of DAC / Chicago […]

Trend watch: People watching less television, more online video

Two statistics from the Canadian market caught my eye last week that both speak to a trend: People are consuming more video content than ever… but it’s not on their television. First, ComScore released its findings that Canadians watch the most online videos in the world (out of markets being tracked). In October of this […]