In the first installment of this three-part series, we went behind the scenes of one of our most successful ecommerce engagements. In part two, we’re gazing skywards—all the way to the top of the funnel—to explore the inner workings of an extraordinarily effective brand awareness play. Find out how this innovative, Google-centered campaign used video […]
Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or personal reviews of a local business. This marks a very large step forward in local search. Users interacting with maps or local search […]
US digital video ad spending stands to approach $18 billion by 2020 – it’s a bright spot in the digital advertising market, but also presents unique challenges. In their January report, Digital Video Advertising Best Practices 2017, eMarketer spoke with more than two dozen industry leaders – including Eli Grant, VP of DAC / Chicago […]
Two statistics from the Canadian market caught my eye last week that both speak to a trend: People are consuming more video content than ever… but it’s not on their television. First, ComScore released its findings that Canadians watch the most online videos in the world (out of markets being tracked). In October of this […]