Tag Archives: ux

Why Even Great Marketers Still Don’t Fully “Get” Digital (and How a Better Understanding Can Drive Greater Results!)

Despite the ubiquity of digital and mobile in marketing today — from Under Armour’s “I Will What I Want” campaign to Let’s Go Hollywood themed ads — many marketing professionals don’t truly understand the digital world, don’t believe in its reach, and, critically, don’t understand how to craft targeted digital marketing campaigns that drive business […]

Fee Fie Foe Thumb: 5 Tips for Mobile Web Design

With the introduction of the “phablet” and ever-growing physical size of smartphones, the mobile growth trend no longer only applies to the increase in device usage.  Browsing on less than 4” screens is on the decline with the majority of consumers taking on the 5” or larger sized smartphone. These gigantic phones have replaced desktops […]