Google has never been more serious about local search than in 2017: they rolled out new products, features and integrations at a rate previously unseen. Below you’ll find some of the most interesting updates Google rolled out over the last year (plus a 2016 game-changer we just couldn’t leave out): If there’s one thing we […]
Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or personal reviews of a local business. This marks a very large step forward in local search. Users interacting with maps or local search […]
The Internet is all a-twitter with the news: instead of the 140-character limit that has existed since the inception of the network, some Twitter users are getting the ability to double their tweet length to a whopping 280 characters. This news is dividing users sharply. Are longer tweets a good thing or a bad thing? […]
Today everyone has the internet in their pocket, but the mobile web is at odds with what users do on the web, which is search and browse. Brands should be keeping up with this user behavior, however many haven’t been and have faced negatives changes in their performance. People bounce. If the page doesn’t load within […]
With the introduction of the “phablet” and ever-growing physical size of smartphones, the mobile growth trend no longer only applies to the increase in device usage. Browsing on less than 4” screens is on the decline with the majority of consumers taking on the 5” or larger sized smartphone. These gigantic phones have replaced desktops […]
There’s been a lot of buzz leading up to the launch of Schema.org. The first thing that makes Schema.org a big deal is that it is agreed upon and standardized. The second thing that makes Schema.org a big deal is the essence of what it does. Schema.org provides a standard protocol to add more details […]
“Twitter and Facebook are more important to Virgin Atlantic than TV.” Virgin Atlantic VP of Marketing, Porter Gale’s assessment of Social Media’s advantages over traditional mass media further solidifies how forward-thinking companies are embracing and leveraging engagement media. Virgin cleverly capitalizes on Twitter as a guest-service/customer retention tool. When flights are delayed, Virgin uses Twitter […]
In North America today, the general consensus is that QR codes have a low adoption rate due largely because they are difficult to use. It is thought that if you aren’t tech savvy, the QR code is simply another design element crammed into an already-crammed print ad. Although this may have been true in the […]