Tag Archives: usability

Increase Your Landing Page Conversion Rate with Embedded Video

You’ve heard it a gazillion times: you have mere seconds to convert users who arrive from paid search. You know the drill… build landing pages with no extraneous copy or navigation, and make sure you drive to a bold form and call to action. Just get them to convert as fast as you can. So […]

Tap vs. Click: Tablet Optimization

Tablets generate more page views and higher sales. Below, find three ways to ensure your responsive designed landing pages are ready for the coming wave in tablet adoption. There has been a lot of talk in the past year about optimizing usability and conversion paths for mobile. With the focus on capturing those fickle mobile […]

Utility, Mobility, Fluidity: 2013 Digital Forecast

We’re all doing it: working on our laptop or desktop, but navigating, shopping and socializing on our phones or tablets. The mobile web is the same Internet we’ve come to know and love, but we’re finding radically different ways to use it. Sometimes our behaviour shapes the medium, and sometimes the medium changes us. What […]

Mobile Usability Meets Cognitive Psychology at Usability Week 2012

Not even Hurricane Sandy could stop the Nielsen Norman Group. While New York battened down the hatches, I was lucky enough to take part in Usability Week 2012: a series of common sense workshops on how to make interfaces imminently more usable. It’s not a stretch to say that Jakob Nielsen and Don Norman invented […]

Google ThinkPerformance Toronto: Performance Marketing Grows Up

Search is the world’s biggest focus group. Speakers kept returning to this one phrase during yesterday’s Google thinkperformance Toronto event. Yes, we love numbers. We are at our core a bunch of data geeks. But yesterday was more about the human element; how data can help us understand our user, how it can help us […]