Tag Archives: Twitter

Putting the Cart Before the Horse

| June 30, 2010

In industry, as most everyone knows, there is a huge push towards the creation of dedicated social media strategies….any social media strategies! Anything! Let’s just get out there! The media has created a sense of urgency that can’t be ignored. Twitter, foursquare and Yelp are exciting, innovative and shaping brand preference and purchase decisions. Why […]

Maximizing Social Media Value

| April 8, 2010

We know that because digital is incredibly interactive, a brand experience can easily and quickly lead a consumer from awareness through to purchase, and then to recommendation/promotion. No other medium has affected the traditional marketing/purchase process so dramatically. When there was only print, logos were important. With radio, jingles took prominence. With television, the focus […]