Tag Archives: technology

How Econometrics Helps Us See the Bigger Picture

The Sudbury Neutrino Observatory (SNO) is a highly sensitive subatomic particle detector suspended two kilometers underground within a nickel mine in Northern Ontario. Shielded from background radiation at the earth’s surface, the SNO makes it possible to precisely measure the most abundant subatomic particle in the known universe, the neutrino. The SNO exemplifies pure scientific […]

Want to Better Understand the Competitive Landscape? Get Granular

For many enterprise-level businesses, your biggest competition is other multi-location brands. While you can almost be sure that your main competitor will have locations near yours, that isn’t all you have to worry about. Local chains and growing startups can drive business away from your locations just as well as—or even better than—the usual suspects. […]

October 2018 LPM Roundup

Another month has passed, which means more developments in the world of Local Presence Management (LPM). This time we’ve seen some major changes with minor consequences, minor changes with major consequences—and a significant (if inevitable) demise that even casual users should note. Google shuts down Google+ Remember that massive push Google made for their own […]

Google’s Birthday Updates: 6 Changes You Need to Know

Google turned 20 last month (let that sink in for a moment…). To celebrate, they released a series of updates intended to represent a “fundamental transformation” in how we think about search. We assume there was birthday cake, too. The key changes are focused on personalizing the search journey and enhancing visual search using AI […]

Marketing to Millennials: A Generation Balancing Nostalgia and Digital Transformation

Exploring behavioral insights and marketing trends within North America and Europe. Millennials are a demographic age group born between 1981 and 2000. In North America, they represent about 20-25% of the population; in France, Germany, and the UK, they represent about 15-20% of the population. Millennials have been called the entitled generation for being spoon-fed […]

The Great Generational Debate: Do Millennials Identify with Their Label?

Before we start, I’ll be frank — this is a post on millennials, written by a millennial (full disclosure: I don’t eat avocado toast, although I’m sure it’s great). Every week, there seems to be a new article about marketing to millennials, what defines us and what motivates us. So how worthwhile are these generalizations […]

6 iOS 11 Changes That Will Affect Local Presence Management

On September 19th Apple released the much anticipated iOS 11. This operating system upgrade comes with numerous UX/UI changes designed to help the consumer. It is being dubbed as one of the most radical and progressive iOS updates that Apple has released in a long, long time. Given all of these changes being released to […]

Local SEO Pt. 3 – Bringing It All Together

In the first blog post of this three-part series, I identified why together, mobile and Google will dominate the near-future of all online search for a physical business. If you think about Google search’s current data set and mobile reach, combined with their algorithms, processes, historical knowledge and machine based learning, they’re destined to determine […]

Is Augmented Reality the Future of Digital Marketing?

With the recent release of Pokemon Go and the sheer pandemonium that has ensued, it is apparent Augmented Reality (AR) is going to have a large influence on digital marketing. Unlike virtual reality, which creates a completely immersive environment for the user, AR manages to integrate digital information into the user’s real life.  What this is able […]