Tag Archives: Star Wars

Rob’s Roundup: Google Makes the Jump to Lightspeed with Star Wars Integrated Campaign

| November 27, 2015

In what might be the biggest cross-brand collaboration since McDonald’s started selling the Barney Rubble Bacon Double Cheeseburger for the Flintstones film, Google and Disney have partnered to create the #ChooseYourSide campaign. So how did this come about in the first place? Clay Bavor, VP of Product Management at Google, posted their response to the […]

Rob’s Roundup: The Blue Jays Awaken the Force in Justin Trudeau

| October 23, 2015

The internet exploded this week, especially in Canada, as Monday night saw a perfect storm of digital offerings that had something for everyone: The 2015 federal election, the Blue Jays triumphant (and crucial) win against Kansas City, and the release of the final Star Wars: The Force Awakens trailer during a much-publicized NFL game. 2015 […]