There are lots of questions to ask yourself when planning your social media strategy for the year, but spending time focusing on how your social media efforts will affect your search results should be top of mind. What does that “like,” retweet or +1 mean for your business or client? How is it affecting the […]
Facebook officially announced its long-anticipated Timeline for Brand Pages today. There has been a ton of analysis about what this will mean for brands, and how to best take advantage of the new features. Brands will have until March 30th to set up their new page layouts, at which point the changes will automatically go live for all brand […]
If you’re not paying attention to Pinterest, you should be. TechCrunch is calling it the fastest-growing standalone website in history, with 11.7 million unique visitors in January 2012, up from a scant 400,000 last May. Is it a flash in the pan or a long-term success story? It may be too early to tell, but […]
I have a playlist on my iPod that is simply titled ‘awesome’. I know that’s unimaginative, but sometimes it’s necessary to cut to the chase if you need to prepare for a big day/event/meeting. It’s not subtle. It’s direct and it gets me going. My ‘awesome’ playlist includes a bit of James Brown riffing on […]
The newest music streaming service to hit the scene is gaining users across the globe, causing advertisers and marketers to take notice. Boasting over 8 million engaged users globally, Spotify is finding new ways to connect customers and brands. Why Spotify makes sense for brands: Users hear audio ads every three songs, connecting advertising with […]